WOO Launches Global Guidelines For OOH/DOOH Audience Measurement June 15, 2022 by Super User The World Out of home Organization (or WOO) has launched a set of Global Guidelines for Audience Measurement designed to boost trust and accountability in the Digital Out Of Home ad network sector. Introduced at last month’s WOO Global Congress in Toronto, the Global Guidelines build on the existing 2009 ESOMAR guidelines and update existing …
Three Years After Acquisition, Broadsign Rebrands Campsite Ad Exchange As Broadsign Ads June 1, 2022 by Super User A little more than three years after acquiring the programmatic ad exchange Campsite, Digital OOH-focused software company Broadsign has rebranded the service as Broadsign Ads. Started in Montreal, like Broadsign, Campsite was a programmatic digital out of home (pDOOH) demand side platform. Focused at first on the domestic market, Campsite also has reach now into …
London’s New Elizabeth Line Adds 300+ New Screens To City’s Rail System May 24, 2022 by Super User Services started running this morning on the Elizabeth Line, a new railway service running through central London. The new line, years in development, includes nine brand new stations added to the London Underground map. As you might expect, starting from scratch enabled Transport For London to design in a lot of digital to inform, guide …
LaGuardia Does A Different Take On Flight Status Displays For Travelers May 24, 2022 by Super User Paul Fleuranges sent me a quick note and photos from the mercifully-renovated Terminal B of New York’s LaGuardia Airport – his first time in that or any airport since COVID hit. The refresh of an airport that would be generously described as a hell-pit included a big re-think and upgrade of the digital displays at …
Mellitron Broadens Outdoor Display Focus To Include EV Charging Stations May 21, 2022 by Super User The Canadian electronics enclosure manufacturer Mellitron has joined a growing list of outdoor display companies expanding beyond DOOH street furniture and QSR drive-thrus into electric vehicle charging stations. The Guelph, Ontario company (Guelph is outer-outer-outer Toronto) now has fully customizable Level 2 EV charging stations aimed at restaurant, retail, smart cities and other possible use-cases. …
Clear Channel Building Out Truly Buzzy DOOH Bus Stop Network In UK May 11, 2022 by Super User This seems pretty fantastic – DOOH and OOH street furniture bus stops topped by patches of green that attract pollinating bees. A new five-year Living Roof partnership in the UK between The Wildlife Trusts and global media company Clear Channel puts mini-gardens on the top of covered bus stops to attract and nourish beneficial insects, …
Broadsign Ends Long Holdout, Joins Crowd Of CMS Software Firms Supporting Smart Displays May 9, 2022 by Super User System On Chip “smart” commercial displays have been around for almost 10 years now, but Broadsign – one of the bigger players in digital signage content management software has steered clear of the technology … until now. The Montreal-based software firm, which is heavily focused on the digital out of home advertising sector, has announced …
Grocery TV Gets $30M In New VC Funding; Will Soon Be In 3,000 Stores In US May 6, 2022 by Super User The screens in the checkout lane retail media model mostly escapes me, because consumers are pretty much done shopping at that point, but an Austin, Texas-based firm has nonetheless secured $30M in new investment funding to continue building out its retail digital signage network, called Grocery TV. The new money is on top of $5 …
OOH Trace Launches Platform Designed To Provide Transparency, Immediacy To DOOH Campaign Reporting May 6, 2022 by Super User A start-up put together by a former Posterscope executive has launched a solution it says provides a real-time audit trail for out of home advertising – both digital and analog. Developed by Carlos Viladevall, who spent 13 years as CEO of media planning giant Posterscope’s Spain business, OOH TRACE uses proprietary code embedded into creative …
Ocean Outdoor Agrees To Takeover By Largest Current Shareholder May 5, 2022 by Super User The UK-based OOH/DOOH media firm Ocean Outdoor has agreed to a $580 million takeover bid by its largest current shareholder. The deal attaches to a new company formed by shareholder Atairos Group, with Ocean Outdoor shareholders getting an 18% premium to the company’s cash price of $8.85 in mid-April, when Ocean went into talks with …
