Digital OOH-Focused Broadsign Adds Support For Managing, Analyzing Static OOH Inventory June 6, 2023 by Dave Haynes It is slightly weird and ironic that after all the efforts in recent years to convince media companies to transition their “faces” from static to digital that one of the most active enablers of that is now offering support for posters and billboards that are remaining static. Montreal-based Broadsign, which has grown its business by …
Airport Ads Effective In Driving Recall, Consumer Actions: Nielsen Research June 6, 2023 by Dave Haynes Static signs and digital displays are both effective advertising mediums in airport environments – with high recall levels and the ability to influence consumer behaviors. Those are the top-line findings of new research done for the airports division of Clear Channel Outdoor, pulled out of submissions from more than 1,750 online surveys run last fall …
New-ish, Tech-Backed DOOH Network Looking To Roll Strikes In US Bowling Centers June 5, 2023 by Dave Haynes The build-it-and-hope-the-ad-buys-come third-party ad network model has had mixed results through the maybe 25 years it’s been tried, but a relatively new run at it might have more success because it has the direct backing of an industry’s association and sponsor sales arm. The Bowling Proprietors’ Association of America (BPAA) and the United States Bowling …
AdTech Firm Vistar Media Launches Verification Program To Ensure Quality Of Display, Audience And Environment June 2, 2023 by Dave Haynes The DOOH-focused programmatic firm Vistar Media has launched a new program called Vistar Verify that’s intended to characterize the quality of the place-based media positions it puts on offer to brand advertisers. A verification process benchmarks all of NY-based Vistar’s DOOH inventory against a set of criteria, with the intent of ensuring they meet expectations. …
Broadsign Turns 20; Adds Access To More DOOH Screens Via Flow City Integration June 2, 2023 by Dave Haynes Happy birthday to the folks at Montreal-based Broadsign, which has now been in business for 20 years. We tend to think of the digital signage business and ecosystem to still be quite young, but there are companies like Broadsign that have now been at it for two decades, and others like Scala, Omnivex, Rise Vision …
APAC Group Releases Open Source OOH/DOOH Audience Measurement Framework For Media Buyers May 31, 2023 by Dave Haynes A new and free e-book from the Singapore-based Outernet Marketing Innovation Group (OMIG), an APAC region group populated by brand marketers, provides what’s described as an “Open Source OOH Audience Measurement Framework” for companies in the Asian and Indian markets active on the buying side of OOH/DOOH media. The regional industry initiative spearheaded by the …
Clear Channel Starts Selling Off Europe Businesses To Focus On U.S. DOOH Segments May 31, 2023 by Dave Haynes OOH media giant Clear Channel Outdoor Holdings, Inc. has sold its Italian and Spanish subsidiaries to French rival JCDecaux in a cash deal worth about $80 million USD. US-based Clear Channel is easing its way out of the EU market, putting a priority on domestic business and airports. “The sale of our businesses in Italy and Spain is …
DOOH-focused Ad Tech Firms Adomni, Kubient Agree To “Reverse Triangular Merger” May 26, 2023 by Dave Haynes The Las Vegas-based DOOH ad planning and buying platform Adomni is at the center of a complicated merger agreement that sees it blended with a New York adtech company called Kubient, with the two entities operating as Adomni going forward, and that company having control. Under the terms of the merger agreement, says PR, pending …
Intersection Launches New AI-based Localization, Personal Tools For Its Media Network May 18, 2023 by Dave Haynes The OOH media firm Intersection has announced new AI-driven tools – what it calls “integration opportunities” – that allow for localization and personalization on its networks of digital ad and messaging screens. The NYC company says its new Generative AI Integrations are designed to enhance ad effectiveness, “delivering a more nuanced and engaging consumer interaction.” …
Broadsign Makes New Data-Centric Ad Server Generally Available To DOOH Network Operators May 16, 2023 by Dave Haynes DOOH-focused software firm Broadsign has announced the “general availability” of the Broadsign Ad Server that it first started talking about back in January at Integrated Systems Europe. The new software, says the Montreal company, “gives OOH media owners access to modern tools for selling, improved targeting capabilities, and advanced reporting in direct, one-to-one selling environments.” Broadsign …
