Retail Media Network Tech Firms Neptune, Quotient “Combine” In $430M Deal June 26, 2023 by Dave Haynes A couple of retail media network technology firms have “combined” – with NYC-based Neptune Retail Solutions reaching an agreement to acquire the Salt Lake City firm Quotient in an all-cash deal valued at about $430 million. Neptune has a pile of in-store solutions and services that range from stickers and tags on products at shelves …
Sao Paulo Bus Stops Add Video Conferencing For Nighttime Comfort And Safety June 26, 2023 by Dave Haynes Hat Tip Kelson Schmitt for pointing this out … It’s unfortunate this is necessary, but noting that, also interesting that a Brazilian out of home media firm has started adding cameras, microphones, speakers and videoconferencing capabilities to transit shelters along routes in São Paulo as a safety amenity for female riders. Eletromidia implemented this set …
Clever London Underground DOOH Campaign Adds 1960s Feel To Escalators June 22, 2023 by Dave Haynes Hat Tip Damian Rezner for noticing this … This is a campaign in the London Underground system aimed at helping people living with dementia and Alzheimer’s, and their carers, through creative on the screens that run alongside the towering escalators. Put together by Havas London, and using 13 London Underground and Elizabeth line stations, the …
DIVE Billboards, Nextdoor Partner On Hyper-Local Content Tie-Ins For DOOH Networks June 21, 2023 by Dave Haynes A pair of user-generated content companies have formed a partnership to get hyper-local, neighbourhood-level content on targeted digital OOH screens in the U.S. and Canada. Toronto-based DIVE Billboards has announced a tie-up with San Francisco-based Nextdoor that results in what’s called Nextdoor Outdoor. DIVE is a service that curates and translates dynamic, data-driven creative and …
Court Filings On $200M Lawsuit Filed By Cooler Screens Against Walgreens Detail A Big Freaking Mess June 20, 2023 by Dave Haynes An industry friend sent me a copy of the complaint filed with an Illinois court regarding the dispute between US chain drug giant Walgreens and Cooler Screens, the DOOH start-up that was retrofitting the store’s chiller sections with custom-made transparent LCD screens embedded in the doors. It’s a big freaking $200 million mess. The heavily …
German DOOH Firm Gets $23.5M In New Financing To 6X Screen Network Across Three Countries June 19, 2023 by Dave Haynes If you have been involved in the digital signage and DOOH sectors for many years, you’ll have made or heard observations and predictions that all those posters out there in shop windows would one day go digital. It didn’t happen as quickly as maybe expected because of capital costs and both brands and media planners …
Cooler Screens Suing Whale Customer Walgreens For $200M Over Halted Rollout June 9, 2023 by Dave Haynes The company that has been building out a retail media network based around “smart” transparent LCD chiller doors in major chains is now involved in a $200 million lawsuit against a whale account, drug chain giant Walgreens. Cooler Screens has filed an action in an Illinois state court, alleging Walgreens reneged on a rollout agreement …
Loop Media Adds AI-Based “Channel Recommender” To Free In-Venue DOOH TV Service June 9, 2023 by Dave Haynes This hits as somewhere between interesting and a gimmicky way to signal AI usage – a partnership between a streaming DOOH platform and a service that has AI-driven chatbots that can recommend the optimal content channel for a venue. LA-based Loop Media, the self-described free streaming television media company for business, has partnered with the …
Vistar Media Adds Design Services To Overall Programmatic DOOH Offer June 7, 2023 by Dave Haynes NYC-based programmatic DOOH platform Vistar Media – I think the cool kids use the term P-DOOH – has taken the interesting step of not only providing a toolset to place targeted advertising, they can also now design the ads. Vistar Studio is a dedicated creative team – based in NYC and Amsterdam – that can …
Firefly Gets Beyond Pure DOOH Ad Sales; Enters Joint Venture Providing Tech To Abu Dhabi Media Firm June 7, 2023 by Dave Haynes Anyone who has run a digital OOH ad network has learned, sometimes the hard way, that it looks easier than it is to make an business viable – even more so when the technology set-up is expensive and technically challenging. So it is intriguing to see the Silicon Valley star-up Firefly, which puts digital displays …
