LA Lux Hotel Uses LED Displays As Main Architectural Design Element Of Building July 29, 2022 by Super User Big LED ad display boards are starting to be commonplace on the sides of mixed-use commercial buildings, particularly those in high traffic locations, but a development in LA has gone beyond the norms with displays that also serve as architectural enhancements. This is Pendry Residences in West Hollywood, a luxury hotel which has a very …
Anamorphic Illusions On LED Displays: The Evolution Of An Art Form July 29, 2022 by Jake Berg GUEST POST: JAKE BERG, RENDER IMPACT Over the last few years, an ancient form of art has resurfaced in the LED display and video content industry. Advancements in LED display technology have given VFX and animation designers a whole new canvas to work on, allowing them to create truly unique viewer experiences. The art form I’m …
LA Digital Billboard Animates Frame, Support To Make It Appear To Float July 29, 2022 by Super User I’m not 100% convinced by the proposition here, but it’s nonetheless interesting that a digital OOH billboard in Los Angeles goes outside the normal dimensions of a roadside screen by also using LED for the frame and the supporting pedestal. The board is in West Hollywood and is referred to as an “Invisible Frame” – …
$26 In LED Lights Boosts Attention And Impact Of Analog Highway Billboard July 26, 2022 by Super User Billboard Insider has a fun little guest post up about a small market billboard campaign that used LEDs – but just two lights instead of the many thousands of LED lights used on a typical roadside digital billboard. The campaign for Hyundai of Dothan (Alabama) was built around the notion of the dealer warranties being …
Australian Retail Giant Woolworths Expands In-House Digital OOH Business Via $150M Cash Buy Of Shopper Media July 22, 2022 by Super User Digital OOH networks of all different stripes have been trying for 20-plus years now to find a successful model for working with big retailers, so it’s an interesting twist when a big retailer buys a DOOH network to then roll into its own media operations. That’s the story behind the Australian wing of supermarket giant …
Broadsign’s SOC Compliance Certified, But It’s Maybe Not The SOC You Think July 21, 2022 by Super User I don’t tend to write often about software certifications because I don’t want readers falling asleep and waking up with keyboard marks on their faces. But once in a while it’s worthwhile, particularly when something new and potentially confusing comes up. Like Broadsign getting SOC 2 certification. The digital signage industry has spent almost 10 …
Broadsign’s Reach Adds Ability For Media Owners From Multiple Supply Platforms To Bid On Ad Buys July 19, 2022 by Super User Broadsign has introduced an interesting new wrinkle with its Reach programmatic digital out of home platform – code that creates more availability by allowing multiple supply-side ad platforms to bid on ad slots. Broadsign Reach Header Bidder, the company says, “enables media owners to consolidate and manage programmatic bids from multiple third-party supply-side-platforms (SSPs). Rather …
Weiners, Peckers And Pistols Show Up On UK Digital Boards When Lots Of Men Rolling By July 14, 2022 by Super User I suppose erectile dysfunction is not a concern just for men, but they’re the ones who need to do something about it – which is why a digital OOH campaign in the UK is using audience measurement technology to target and activate billboard ads when data shows a preponderance of males along a route. The …
Lamar Holds Biggest OOH Market Share Among US Media Companies: Research July 14, 2022 by Super User The online publication Billboard Insider, which covers guess what, has done the information-gathering and math to sort out which media companies have the largest shares of the US out of home advertising market. The work clearly shows that Lamar controls 25% of US OOH revenues, followed by OUTFRONT at 21% and Clear Channel Outdoor at …
US Grocer Giant Kroger Makes Big Commitment To EV Charging Stations July 13, 2022 by Super User America’s largest grocery retailer, Kroger, is making a big commitment to electric vehicle (EV) charging stations, working with several companies to add new infrastructure in store parking lots across the U.S. This is interesting in the context of digital signage and Digital Out Of Home advertising because at least some of the companies with charging …
