“Faux DOOH” Is Cool, But Can We Be A LOT More Open About What’s Really Going On? July 27, 2023 by Dave Haynes London double-decker buses have eyelashes that get mascara touch-ups when they roll past a giant brush mounted on a building. An iconic giant picture frame along a Dubai freeway is filled with an Adidas ad celebrating Lionel Messi’s World Cup win. Holograms loom over the buses of Manchester City’s football club as they roll through …
Loop Media Partners With AI Firm On Ad And Content-Filtering “Brand Safety Layer” July 26, 2023 by Dave Haynes The DOOH media firm Loop Media – which puts free media players into environments like restaurants and bars – has started working with an AI firm that specializes in speech recognition to filter advertising and keep competitive or objectionable ad spots off screens. LA-based Loop says its AI-powered “Brand Safety Layer” is being offered to …
Another Robotic LED DOOH Display Surfaces – Shape-Shifting In Seoul July 26, 2023 by Dave Haynes A vendor has passed along a link to a video showing its robotic LED DOOH billboard operating in Seoul, with the assertion that the unit has been mechanically shape-shifting without incident for more than a year. The manufacturer PJ Link was responding to a recent Linkedin repost I did about a kinetic display being used …
Media Resources Release Third-Gen Of Its Digital Billboard Light Pollution Counter-Measures Tech July 20, 2023 by Dave Haynes LED and traditional sign manufacturer Media Resources has developed and released a third generation of technology designed to reduce the amount of light from its digital billboards finding its way into the living quarters of nearby residences. The third-gen, patented SITELINE technology provides what the suburban Toronto company calls “light trespass mitigation” for LED displays. …
Arcade Gaming Classic Space Invaders Sees Revival On Big DOOH Screens Across Europe July 19, 2023 by Dave Haynes Big LED billboards across nine European cities are being used to celebrate 45 years since the original release if the iconic arcade game SPACE INVADERS, using a mash-up of technologies to drive an experience that starts on the big screens and extends to the smartphone screens of eager gamers. The SPACE INVADERS: World Defense campaign …
That Big LED With Swing-in Doors For A Live Stage Is Now Running In Times Square July 19, 2023 by Dave Haynes That giant LED display in Times Square, with LED-clad doors that swing open to reveal a live performance stage, is now operational. The musician Post Malone did a surprise dinner-hour concert on the stage Tuesday, the live video of his performance relayed in real-time on the larger screen that surrounds the stage opening. The display …
Screenverse Boost Audience Measurement Via New Place Exchange Partnership July 13, 2023 by Dave Haynes The DOOH ad sales and management firm Screenverse has launched a partnership that incorporates Place Exchange’s PerView audience measurement solution across the screen networks it manages. With PerView, says PR, “Screenverse receives comprehensive impression, reach, and frequency measurement across their different DOOH networks, which can be broken out by different geographies, consumer segments, and timeframes. …
Bahrain Star-Up Touts Autonomous Wandering Ad Screen Robots July 11, 2023 by Dave Haynes I was amazed at a couple of recent trade shows to still see companies marketing an ad solution that involves screens that are attached to backpacks and harnesses worn by people, the displays looming over the heads of the humans, or running on the backpacks. It’s an idea and effort that’s been around for maybe …
Canadian Elevator Screen Network Expanding Into 10X-Sized US Market July 11, 2023 by Dave Haynes The Canadian media firm Vertical City is expanding its core product – screens in elevators – into the much larger US market. The Edmonton company says its Vertical Impression screen network hopes to reach into more than 130 ad markets in the two countries. “Our goal is to become the largest elevator screen network in …
How Analytics Tools Can Give Digital Signage Networks Superpowers July 7, 2023 by Dave Haynes Low-cost sensors and easily shared and integrated data sources are taking much of the guesswork out of on-premises digital signage, making it possible to finally realize a long-held goal of putting the right messages on the right screens at just the right times. But analytics platforms that characterize audiences and venues are not just about …
