Company Behind Giant Eye Digital Boards In Birmingham, UK Changes Hands August 22, 2022 by Super User The UK company behind those big Eye of Sauron LED displays on the bulkheads outside a main Birmingham rail station ran into financial issues during the heights of COVID and has now acquired and rescued out of administration (bankruptcy) by a private equity fund. Birmingham-based Concept Sign and Display, which specializes in big LED displays …
Loop TV Buffs Up UX As It Chases On-Premise DOOH Business Model August 22, 2022 by Super User One of the reasons I’ve discouraged digital signage CMS software companies from making small to medium restaurants and retail operations a primary vertical is that they are going to be dealing with a lot of competitors chasing the same finite, tight-budget business, including competitors who are putting in digital signage capabilities for free. It’s a …
Ad Tech Firm Quotient Says Analytics Platform Can Now Tie DOOH Campaign Impact To Retail Sales Performance August 17, 2022 by Super User The Salt Lake City-based digital media and promotions technology company Quotient has built media measurement capabilities for Digital Out Of Home ad networks into its analytics platform, with the intent of providing advertisers, retailers and agencies with tangible evidence that targeted advertising had a direct impact of sales. Multi-touch media measurement capabilities within the Quotient …
Tesco Expands Its Retail DOOH Network; Adding 100 New Screens Outside Big Box Stores August 16, 2022 by Super User UK supermarket giant Tesco and its business partners are expanding what it calls the SmartScreen network outside of its stores to more than 500, making it the largest of its kind in that country. The retail-based display network will be available through the Tesco Media & Insight Platform, and enables ad targeting and scheduling based …
Cineplex Digital Media Expanding Shopping Mall Media Network In Canada Via Primaris REIT Deal August 11, 2022 by Super User Cineplex Digital Media has signed a deal that greatly expands the digital OOH media network it operates in Canadian shopping malls, adding 19 venues run by commercial property owner Primaris REIT. The deal sees CDM operate a network of nearly 70 digital displays at 19 Primaris properties in British Columbia, Alberta, Manitoba, Ontario, Quebec, and New Brunswick. Each venue will …
Volta EV Charging Totem Network Already Past 2,300 DOOH Totems And 1B Impressions August 9, 2022 by Super User The one-to-one, driver-to-screen media model of digital ad posters on electric vehicle charging stations seems a little counter-intuitive for out of home media companies that are all about lots and lots of eyeballs, but it seems to be working for Volta. The San Francisco-based media start-up now has more than 2,300 double-sided display units deployed …
Sydney AdTech Event’s Keynote To Explore Post-Cookie OOH Advertising Landscape August 4, 2022 by Super User The APAC CEO of the programmatic firm MiQ Solutions is doing the keynote, with a colleague, at the AdTECH:OOH Conference coming up in a couple of weeks in Sydney, Australia. Jason Scott and MiQ Solutions Consultant Belinda Cooper will share their thoughts in a presentation with the in-your-face title: “The Big Picture Programmatic Future: Cookies …
London DOOH Start-Up Touts Ads That Deliver With Screens On Commercial E-Scooters August 3, 2022 by Super User A London media company called Ad-Moto – using the genuinely clever slogan Advertising That Delivers – putting smallish digital displays on the sides and rear of the cargo boxes that sit on the rear of commercial delivery scooters in the city. Ad-Moto partners with logistics firms that delivery packages and pizzas around the traffic-clogged and …
Big Indie UK OOH Media Firm Wildstone Changes Hands; New Backers Supporting Expansion August 3, 2022 by Super User A French private equity firm has acquired the outdoor media firm Wildstone, picking up a portfolio of more than 3,000 billboards in in the UK and Europe, including high-profile digital boards along major roadways. The UK-based media owner plans to use the new financial backing to scale up in its home country, and expand further …
Raydiant Launches New Curated Streaming TV Content Via VideoElephant Partnership August 1, 2022 by Super User San Francisco CMS software firm Raydiant has taken the interesting step of introducing its own streaming TV app for third-party content, working with a video aggregator to make curated broadcast and web content available to supplement the programming schedules of end-user customers. Called RaydiantTV, the app that allows businesses to broadcast semi-live content to multiple …
