GSTV Adds TikTok’s Short-Form Videos To Gas Pump Screen Content Mix August 10, 2023 by Dave Haynes TikTok’s somewhat addictive short-form content has made the jump from smartphones and tablets to digital out of home screens, with a partnership now in place and running with GSTV – which runs an ad-supported screen network on gas station fuel dispenser screens. The GSTV network adds to an already massive viewing audience in the U.S. …
DOOH Start-up Loop Media Slows Growth, Weighs More Layoffs, Citing “Headwinds” In Ad Market August 9, 2023 by Dave Haynes Regulatory requirements require publicly-traded companies to pull the curtain back on their business performance – in this case providing a rare look at the challenges of a land-grab strategy in a hyper-competitive part of the digital OOH landscape. LA-based Loop Media – which puts set-top box media players into spaces like bars, restaurants and C-stores …
Vistar Media Pushes Out Free White Paper On Optimizing DOOH Ad Campaigns August 8, 2023 by Dave Haynes The programmatic DOOH ad platform Vistar Media has made available a new white paper designed to underline the importance of optimizing creative for out-of-home advertising, and provide campaign planning strategies and operational best practices, The paper – “Mind the Gap: Bridging the Gap Between Technology & Creative in DOOH” – is a free download that …
Watch This Amazingly Detailed Visual Illusion Billboard Spot From Seoul: Video August 8, 2023 by Dave Haynes This is a long-form anamorphic illusion ad developed by the Seoul creative shop d’strict for a Korean hydration drink. d’strict was an early adopter in producing these 3D-ish visual illusions for big public video displays – most notably this one in a busy Seoul shopping and entertainment area – and the company continues to produce …
Cylindrical Shenzhen Telecom Building Half-Wrapped In LED To Create Billboard August 4, 2023 by Dave Haynes This in an interesting use of cladding and partially wrapping around a small, cylindrical commercial building in Shenzhen, China. It is on the Nanshan Telecom building in the Nanshan district of that tech-centric city near Hong Kong. The main half cylinder visible to the street is more than 1,200 sq. meters of Sansi 16mm pitch …
JCDecaux’s Hong Kong Office Charts Dramatic Audience Drop And Gradual Recovery Through COVID-19 Era August 3, 2023 by Dave Haynes You could argue that data from media owner JCDecaux that shows a dip and then recovery of out of home audience counts through the 2020-23 pandemic era is mostly just confirming what we already knew or assumed, but it is nonetheless interesting to see it visualized in a chart. The Hong Kong business unit of …
Build It And They Will Come DOOH Ad Network Model Finds Its Way To Ballparks August 2, 2023 by Dave Haynes The “Build it and they will come” approach to digital out of home ad networks borrows a famous line from the 1989 film Field of Dreams, in which a farmer builds a baseball field in a cornfield in hopes the ghosts of baseball legends will appear and play. The line has been used many times …
Global OOH Ad Revenue Exceeds $40 Billion For First Time: WOO August 1, 2023 by Dave Haynes The World Out of Home Organization’s survey of member organizations suggests worldwide out of home ad revenue is forecast to exceed $40 billion for the first time, and that’s with just a 5.1% slice of the global media pie. The number was up from 4.7% in 2022, but has not yet caught up with a …
Adtech Startup Beeyond Media Closes $10M Seed Round To Drive US, LATAM Growth July 28, 2023 by Dave Haynes Miami adtech startup Beeyond Media has put together a $10M seed round investment led by a board member to help grow its business in the U.S. and Latin America The demand-side platform (DSP) company announced the close of a funding round led by Ricardo Uribe of RAU Capital, and a Beeyond Media board member. This …
Hivestack, Nielsen Collaborate On Credible Measurement Solution For APAC DOOH Ad Market July 28, 2023 by Dave Haynes The Montreal ad-tech firm Hivestack has collaborated with research giant Nielsen to develop what’s described as a credible, trustworthy and sorely-needed audience measurement solution for the media companies operating in the APAC region. Hivestack says its new verified impression multiplier methodology provides a turnkey, trusted solution for media owners across the Asia-Pacific region. “Independently backed …
