DOOH Media Giant JCDecaux’s Country Units Marketing JCDecaux 3D. August 28, 2023 by Dave Haynes Country and region units of the global out of home media owner JCDecaux seem to now be marketing what’s branded as JCDecaux 3D – displays in deployed networks that can support forced perspective visual illusions. That “support” is not in the hardware (some LED manufacturers try to sell products that can “naked eye 3D”), but …
LG Ad Fills Full Height Of World’s Tallest Building August 28, 2023 by Dave Haynes This is a campaign for Korean electronics giant LG, as part of a new global branding campaign using some of the biggest illuminated structures to get noticed. In this case, it is the side of the Burj Khalifa in Dubai, which has since 2010 been recognized as the tallest man-made structure in the world, standing …
UK Shops Projection-Mapped For AMEX Shop Local DOOH Campaign August 23, 2023 by Dave Haynes Most of the projection mapping we’ve seen lately has to do with experiential attractions that use a lot of tech to deliver big visuals in a controlled, darkened environment, so it is interesting to see the same kind of tech used for temporary Digital OOH ad campaigns on the streetscapes of towns and cities. This …
Fuel Dispenser Manufacturer And Kiosk Software Firm Partner On Self-Ordering Option At Gas Station Pumps August 23, 2023 by Dave Haynes Screens on gas pumps have been developed into an advertising medium, most notably by market leader GSTV, but now a manufacturer of fuel dispensers has partnered with a kiosk software company on a set-up that puts self-service C-Store ordering out in gas station forecourts. A company called Dover Fueling Solutions (or DFS) has partnered with …
London Creative Shop Suggests Charity Donations To Pay For Fake OOH On Real Structures August 21, 2023 by Dave Haynes A London agency has an interesting notion for dealing with the rise of fake OOH or “faux dooh” ads – donate money to effectively “pay” for virtual use of ad spaces or built spaces made to look like they have ad campaign billboards or posters. The CEO of Ad Rising suggests in a post on …
Clever Roadside OOH Display Adds Giant Phone That Flips Open Like The Real Ones August 18, 2023 by Dave Haynes This is more OOH than DOOH, but a really good example of using a mechanical element to help illustrate a product on an outdoor billboard. A campaign for a new Samsung Flip phone earlier this year in Brazil adapted a São Paulo roadside OOH display, adding a mechanical system that opens and closes a way-oversized …
India Tea Brand Brings Anamorphic Illusion Ad To Sidewalk August 18, 2023 by Dave Haynes Anamorphic illusions have grown quite common on digital out of home advertising displays, but I am not sure I have seen one executed on a street-level display, as was done in India for a tea brand. The big display is in an entertainment and lifestyle district in suburban New Delhi, with the inventory sold by …
UK Companies Collaborate On Trial Of DOOH Screen Energy And Emissions Reporting August 17, 2023 by Dave Haynes A UK technology provider focused on the digital out-of-home industry has developed what’s touted as a first of its kind reporting tool to look at the environmental implications of public-facing ad screens, down to the ad campaign level. London-based UniLED collaborated with OPEN Media, Electric Glue and Starling Bank to trial its Screen Energy and Emissions …
AI Platform Relo Metrics Uses Computer Vision To Track Sponsor Impressions Across Mediums August 15, 2023 by Dave Haynes This technology isn’t directly related to digital signage work, but it has some interesting implications on a larger scale – a computer vision solution that tracks sponsorship impressions in environments like stadiums and arenas. A company called Relo Metrics (previously know as GumGum Sports) – which has an AI-powered sponsorship analytics platform – has integrated …
Media Owner Outfront Packages Up Its 3D Illusions As “XScape Spatial 3D Technology” August 10, 2023 by Dave Haynes This had me smirking as I read it … The OOH/DOOH media company Outfront has developed a very fancy handle for its 3D visual illusion/forced perspective work for its screens – OUTFRONT X-Scape. The company says that’s “the productized spatial capability from OUTFRONT that enables brands to create distinguishable and unique content by bringing products, features …
