Key-Copying Kiosk Company Has Ad Network Of More Than 4,200 Screens In US Retail March 18, 2024 by Dave Haynes Anyone who has been in the digital signage industry for a few years knows how there are always newbie entrepreneurs excited about launching networks that put screens on all kinds of things, in all kinds of places. And anyone who has been in the digital signage industry for a few years knows very few of …
Several Factors, Market Conditions, Can Make Global OOH/DOOH Business Thrive: WOO March 14, 2024 by Dave Haynes The World Out of Home Organization just wrapped up a three-day Africa-focused forum in gorgeous Cape Town, with WOO President Tom Goddard laying out in an opening talk several ways that OOH/DOOH media companies can thrive in a hyper-competitive ad planning and selling market. Digital Transformation – improving presentation standards, delivering 100% illumination and reducing …
Two Canadian Adtech Companies Collaborate On DOOH Ad-Buying Toolset For 2024 US Election March 8, 2024 by Dave Haynes In an interesting twist, a couple of Canadian adtech companies have developed what they call an auction package auction package that will allow American media buyers to plan and execute programmatic DOOH campaigns for candidates in the 2024 U.S. elections. The package is an integration between Montreal-based CMS and DOOH platform Broadsign and Toronto-based demand-side …
Mall-Centric DOOH Network Lightbox Winding Down Business Operations March 7, 2024 by Dave Haynes The long-running DOOH screen network Lightbox has started letting ad partners know that it is in the process of winding down business operations, with intentions of only making ads on the shopping mall-focused network available through the end of this month. The company was known for years as Adspace, and was based primarily on display …
Top 5 Trends In Digital Signage To Watch In 2024 March 1, 2024 by Julian Arcila Guest Post: Julián Arcila Annually, industries forecast the key trends for the forthcoming year, and the digital signage sector is no different. Indeed, the conversation around digital signage extends beyond mere media players, HDMI cables, and displays. The digital signage realm has undergone several minor revolutions. Initially, bulky PC towers served as the backbone for …
LA Developer Makes Big 90-Degree LED Billboard Key Architectural Feature Of New Commercial Block March 1, 2024 by Dave Haynes Commercial property owners in big markets are pretty regularly now scheming digital billboards into the building designs as revenue sources, particularly when the site has a lot of profile and traffic. That’s the certainly the case with a small but interesting development in LA that has a big 90-degree screen kind of jutting out at …
New JCDecaux-Funded Research Validates Airports As High-Impact Media Environments February 28, 2024 by Dave Haynes The French but global out of home media firm JCDecaux has released new research intended to validate airports as particularly strong and opportune advertising environments. The study, called First Class Advertising – The Enduring Magic of Airports, was carried out by the research firm Ipsos – providing what Decaux says is an updated perspective on air …
New DOOH Network Hopes Stretched Screens Atop Grocery Ice Boxes Excites Media Buyers February 27, 2024 by Dave Haynes I dunno when I last bought a bag a bag of ice at a grocery, but obviously there all kinds of people who do – as iceboxes are pretty much standard in groceries and convenience stores. So it was inevitable that someone would look at those big old units and decide they’d be enhanced by …
Rear Projection Displays In Empty Storefront Windows Are Back February 27, 2024 by Dave Haynes OOH Today has a piece up about a start-up in Chicago that has revived and probably evolved the established notion of using street-level shop windows as advertising displays once the sun goes down, via rear projection and window films. The post is about a campaign run by Live Nation for the legendary rock band Pearl …
Display Tech Company Says Its Outdoor DOOH Screens Have Same Air Cleaning Power As Six Trees February 26, 2024 by Dave Haynes Public-facing screens on sidewalks and attached to structures like bus shelters get knocked in some circles for using up energy while having no real purpose beyond advertising, but a small US display technology company says its screens are good for the environment – with the assertion that a coating on its LED display totems has …
