180-Foot Three-Sided LED Marquee About To Officially Go Live On LV Strip March 9, 2023 by Super User When I was last in Las Vegas and fighting my way along the Strip’s sidewalks, one of the many obstacles I had to navigate (along with comic book superheroes and minimally-clad showgirls risking hypothermia) was construction hoarding at the Flamingo intersection, in front of what used to be called Bally’s and across from the Bellagio …
JCDecaux’s 2022 Financials Show DOOH Revenue Up A Whopping 41% Globally March 9, 2023 by Super User The biggest out of home media company on the planet had a terrific 2022 – led by DOOH revenue that grew by more than 41%. JCDecaux released its full year 2022 financial results earlier today, showing group revenue grew by almost 21% in 2022, to reach €3,1 Billion ($3.3 Billion USD). Jean-Charles Decaux, Chairman of the Executive …
Global Ad Spend Up 7.5% Last Year, To $714 Billion: Research March 6, 2023 by Super User Global advertising and marketing spending was up by 7.9% last year, to $1.568 trillion, but the media research firm PQ Media suggests 2023 growth will be at a tamer 5.3% clip in 2023. Broken out, PQ Media says the global advertising sector grew 7.5% in 2022 to $713.97 billion, while the overall marketing sector expanded …
Now There’s An Acronym For Something That Isn’t Really A Thing: FP3D Billboards March 6, 2023 by Super User Now media companies are getting into the flawed habit of calling their advertising displays something they’re not. Abu Dhabi-based BackLite Media sent me PR about its winning the concession to deploy new digital billboards at a flashy new waterfront destination in the city state – trumpeting how the “new range includes a curved screen, which …
Consumers Are Particularly Receptive To Ads In Airports: Study March 3, 2023 by Super User The New Zealand wing of OOH/DOOH media giant JCDecaux has released a set of insights generated from a neuroscience study that suggests travellers are particularly receptive to advertising in airports because of the “uniqueness of the experience, space and emotional intensity of air travel.” Conducted late last year by the neuroscience research company Neuro-Insight, the …
Live Performers Pair With Movement Tracking On Video Wall On The Absolutally Walkway March 1, 2023 by Super User I’ve seen companies like Zuzor at digital signage and AV trade shows demonstrating movement tracking experiential software for video walls, and thought it was interesting, but couldn’t come up with many real-world use-cases other than eye candy for little kids and extroverts. But here’s one that uses that sort of tech to to pair brand …
GSTV Makes Screens Across US Network Available To Help Solve Missing Child Cold Case February 23, 2023 by Super User Hat Tip to the DOOH network GSTV for making time available on its full estate of gas pump displays to help the U.S. National Center for Missing and Exploited Children (NCMEC) solve a decades-old child abduction case. Detroit-based GSTV and NCMEC have a message up on gas station screens in 48 states to generate fresh …
Going Niche: DOOH Start-up Hyper-Focused On Screens In NYC Orthodox Jewish Neighborhood February 22, 2023 by Super User When I have chats with the heads of small, generally young companies that are struggling to figure out how they stand out from the crowd and grow, I encourage them to find a niche that allows them to become the familiar, trusted go-to option for that well-defined segment or community. I’ve never spoken with a …
Hyperlocal UK DOOH Campaign Steers Consumers To Nearest Chain Pharmacy Store February 21, 2023 by Super User This is a good example of making a simple tweak to a creative campaign to make it more relevant to the people seeing it – hyper-local callouts integrated with a broader creative effort. In this case, it is a Kinetic campaign for the UK pharmacy chain Boots and running on street furniture displays in that …
Several Business Factors Driving Booming OOH Ad Market In Middle East, N. Africa: WOO February 20, 2023 by Super User Several factors – from location and education to macro business policies – are behind a booming out of home advertising market in the Middle East and North Africa, says the head of the World Out of Home Organization. “The stars are aligned,” WOO President Tom Goddard told delegates at the non-profit body’s first MENA Forum …
