UK Startup Touting Cargo E-Bikes Supported By DOOH Ad Screens April 4, 2024 by Dave Haynes It is almost, now, a given that anything with a large surface area that’s out in the public is going to get a screen slapped on it to (hopefully) generate some advertising revenue, to supplement whatever the core business might be. We’ve seen ad screens on the sides of buses, cargo trucks, boats and barges, …
Barcelona’s Other Big Pro Football Team Puts Big LED Mesh Screen On Stadium Facade For Fans, And For DOOH Advertising April 3, 2024 by Dave Haynes FC Barcelona gets almost all of the global attention, but the Catalan city has another professional football club, RCD Espanyol – with its own modern stadium and a revenue-generating 200 sq. meter LED mesh screen on a main facade. The team and its owner group have done a deal with local screen provider LED Dream …
Atmosphere TV Partners With Delaware North To Add U.S. Airport Bars And Restaurants To Screen Network April 3, 2024 by Dave Haynes Airport departure lounges have long been a target of digital OOH media network operators because of the dwell times and demographics, and now another haven for travelers with time on their hands has been added to the mix – airport bars. Austin-based Atmosphere TV, which provides free streaming content channels to all kinds of environments, …
LinkNYC DOOH Ad Totems Set For $20M In Upgrades April 2, 2024 by Dave Haynes The widely-deployed LinkNYC digital OOH ad network on the sidewalks of New York City has had a spotty business history since it was launched a decade ago, culminating with a New York state audit noting in Sept. 2021 revenue and build-out shortfalls. But there is evidently enough confidence in the media model that $20 million …
Video From Shakira Pop-Up Concert Shows How That Combo DOOH Billboard And Stage In Times Square Works March 28, 2024 by Dave Haynes Colombian pop star Shakira did a pop-up show in New York’s Times Square on Tuesday night to launch a new album, and that’s relevant here because the show was done using the hybrid DOOH billboard and concert stage at the TSX Broadway complex. That’s the building that has a stage with swing-in doors and a …
BT, Global Expanding High Street Ad Totem Network In UK By As Many As 2,000 Sites March 27, 2024 by Dave Haynes UK telecoms giant BT Group and its business partner Global are evidently finding success with a conversion of payphones on public sidewalks to what it calls Street Hubs – display totems that have multiple functions but exist mostly to run DOOH advertising. The companies have announced that up to 2,000 more conventional BT payphones and …
GSTV Gas Station DOOH Screens Add Content Tie-Ups With Gaming, Influencer Marketing Publishers March 22, 2024 by Dave Haynes It’s been reasonable to wonder how many people are interested in commodity information like news headlines, weather and sports scores pushed to screens on gas pumps, so I get why GSTV is partnering with content companies who can offer something different. The Detroit-based DOOH media company, the dominant player when it comes to gas station …
Creative Shop, Media Company Partner With London’s Flannels Store On Big 37-Screen Cube On Oxford Street March 22, 2024 by Dave Haynes On the heels of news that the giant Picadilly Lights digital ad board in central London is getting a companion experiential space, seemingly competing for eyeballs and budgets with the nearby Outernet London development, there’s word that another big digital display set-up in the area has a partnership aimed at also gaining attention and business. …
Picadilly Lights Billboard Owners Adding Outernet-Style Experiential Space Below Screen March 21, 2024 by Dave Haynes Hat Tip AV Interactive for first writing about this … The commercial property and investment group that owns the big Piccadilly Lights digital OOH display in London’s Picadilly Circus area appears to have been inspired by the foot traffic and commercial success of another digital development a few blocks away, opening a space below the …
Loop Media Board Shows Door To Most Of C-Suite, Starts Layoffs, In Wake Of Ops And Finances Review March 19, 2024 by Dave Haynes The LA-based connected TV service Loop Media – which makes free, ad-supported content channels and digital signage functionality available to businesses – has bingo’d most of its C-Suite and laid off some staff in an effort to slow its burn rate. Jon Niermann is stepping down as CEO, but retaining a board seat, and COO/CMO …
