Tokyo DOOH Network Has 11,500 Screens In Taxis February 23, 2024 by Dave Haynes Language is a big barrier, and it steadily nags at me that much of what gets covered here overlooks what goes on in other parts of the world, notably Asia. Consider news out of Japan of a tie-up between a company that seems to be having genuine success with DOOH screens in taxis and a …
What Does The Walmart-VIZIO Deal Mean For Retail Digital Signage? Both Not Much And Maybe A Lot February 22, 2024 by Dave Haynes News of retail giant Walmart buying TV manufacturer VIZIO has promoted lots of discussion about what this means for in-store digital signage and retail media networks, and the answer is both not much and probably quite a lot. Walmart is buying VIZIO for $2.3 billion to get quick access to some 18 million active accounts …
Smart Airport Trolleys Put Wayfinding Screens On Wheels February 20, 2024 by Dave Haynes Big digital display totems with wayfinding are good starts in the effort to help airport passengers find their departure gates and services, but available space and significant capital costs for each unit mean there are only so many of them on concourses. A Danish company called Intelligent Track Systems is trying to address the need …
Watch This Gorgeous Visual Illusion Campaign For Dior, In Seoul February 16, 2024 by Dave Haynes Visual illusions on big public ad displays are now quite common, and a lot of the stuff now being generated and promoted doesn’t get a lot beyond the trickery of an object seeming to escape the boundaries of the display, and maybe rotate. Then there’s the Seoul creative studio d’strict, which arguably started the use …
Loop Media Expands Market To Include Custom Streaming Channels For Enterprise Businesses February 14, 2024 by Dave Haynes A lot of digital signage CMS and solutions providers who start out targeting the small business market shift to enterprise, where there is more money and scale, and now we’re seeing Digital OOH network operators make a similar shift, or maybe in the case of Loop Media, and expansion. The LA-based company, which provides curated …
DPAA Creates MOOHA, A Subset Association For All Of Those Ad Networks On Moving Vehicles February 13, 2024 by Dave Haynes The DPAA trade association thinks there is now enough activity and differentiation with roaming digital advertising networks to warrant creating and fostering a self-governing subset group called MOOHA, short for Moving Out of Home Association. The group, labelled a collective by the DPAA, involves companies that have ads on the top of taxis and ride-share …
DOmedia, Placer.ai Partner On Free Foot Traffic Reports Designed To Boost Hyperlocal Billboard Buys January 24, 2024 by Dave Haynes The adtech firm DOmedia has partnered with the location analytics firm Placer.ai to launch a free service called PeopleToMySpot, which makes free foot-traffic reports available for any U.S. ZIP code – with the hopes of that information triggering advertising placements on a sister service for local billboards. The PeopleToMySpot.com website helps local marketers and business …
PRN, Place Exchange Strike Deal For Programmatic Ads In Retail Screen Networks January 18, 2024 by Dave Haynes I could put up posts almost daily about partnership announcements involving programmatic adtech firms and network operators, but then I’d have to decode what the programatic people are going on and on about. But once in a while one of these announcements is kind of interesting because of who is involved – in this case …
New Deal Gets Cineplex Digital Media Dominant DOOH Footprint In Canada’s Largest Malls January 17, 2024 by Dave Haynes Toronto-based Cineplex Digital Media has bulked up its digital advertising footprint in Canada’s largest shopping malls with a deal that has them selling and managing screens in nine of the 10 biggest shopping centers n the country, and a total of 89 malls. The expansion comes via a newly announced deal that sees CDM, a …
Mormon Church Books Domination Campaign Across 27 Times Square LED Screens December 27, 2023 by Dave Haynes Brands sometime book domination campaigns that sync up multiple LED spectacular displays in New York’s Times Square, and there are periodic late evening takeovers for public digital art on those screens, but here is something quite different: a Christmas-themed message across 27 displays – planned, booked and delivered by the Mormon church. The Church …
