DOOH Start-up iCleanse Pairs Smartphone Sanitizing Device With Ad Screen For Hospitals, Public Spaces March 29, 2023 by Super User A Hartford-area company is marketing a DOOH advertising solution that mashes up a screen paired with a device that uses UV-C light to sanitize phones, and rolls in a hand sanitizer dispenser beside it. Called iCleanse, the company’s websites suggests it is in some 100 hospitals across the US, as well as public spaces like …
Dutch Master’s Painting Comes Alive In New Coke 3D DOOH Spot March 27, 2023 by Super User This is a fun little “activation” at a Brazilian airport that pairs a famous painting and consumer brand, using anamorphic illusion creative on a 90-degree corner LED billboard. The 17-century Vermeer’s masterpiece “Girl with a Pearl Earring” comes alive in creative on a DOOH display owned and cold by JCDecaux at São Paulo’s Guarulhos International …
Neuroscience Research Establishes Linkage Between DOOH Ads And Social Media Campaigns March 23, 2023 by Super User The UK-based out of home media firm Ocean Outdoor has released insights developed from neuroscience research that establishes cause-and-effect linkage between splashy, flashy creative spots on billboards to social media versions. Ocean says its exclusive neuroscience research released this week “establishes how premium digital out of home (DOOH) primes and optimizes social media campaigns, elevating …
Screenverse, Apparatix Partner To Boost Revenues For Independent Billboard Media Companies March 22, 2023 by Super User A couple of digital out of home companies have done an interesting tie-up aimed at helping smaller, independent digital billboard operators better monetize their inventory. The partnership is between NYC-based Screenverse, which does ad management, ad monetization, and programmatic ad solutions, and Apparatix, which develops and markets a suite of software solutions for the DOOH …
NY Port Authority Adds DOOH-Supported Bike Storage Locker To City Infrastructure March 21, 2023 by Super User Transport authorities have long been offsetting or eliminating the capital costs of infrastructure by supplying things like curbside bus shelters that have integrated analog or digital ad posters, and now that same approach has been extended to short-term bike storage lockers. The Port Authority Midtown Bus Terminal in Manhattan recently unveiled what’s called a Oonee …
Watch: Giant Balloon Bumps Around Virtual Glass Cabinet In This Pretty Amazing DOOH Billboard Spot March 21, 2023 by Super User I’d say we’re well past the shock and awe stage when it comes to visual illusions on big public LED billboards, with countless example videos on Linkedin, Instagram and Twitter of things appearing to come out of screens when viewed at JUST the right angle. But the Seoul-based creative shop d’strict continues to develop and …
Ad-Tech Competitors Broadsign, Vistar Media Do “Mutual Integration” To Simplify DOOH Ad Planning March 21, 2023 by Super User The DOOH-focused software and programmatic ad-enabling firms Vistar Media and Broadsign are normally competing for business, but the two have announced today what they call a “mutual integration” that makes it easier for media owners to access display inventory on both platforms. For media owners using or planning to use both companies’ SSPs, says PR, …
Tourism Marketing-Focused Infotainment Network Straddles Three EU Countries March 16, 2023 by Super User This is an interesting tourism marketing network that’s funded, or at least partially funded, by digital OOH advertising. The Lake Constance Infotainment Network is focused around Lake Constance – an alpine cross-border region where Germany, Switzerland and Lichtenstein meet. The screen network is designed to reach, inform, and inspire visitors at locations around the lake. …
Atmosphere Says Its Digital OOH Streaming Network Now Reaches 100M Viewers Monthly March 16, 2023 by Super User The Austin-based digital OOH streaming platform Atmosphere says it just hit a major milestone this week, with its installed footprint now reaching 100 million unique monthly viewers in places like bars, fast food restaurants, gyms and waiting rooms. The company says that represents almost 5X growth in its audience in the past year. It says …
Do Media Owners Need To Go All-In On Programmatic DOOH? March 14, 2023 by Ben Abbatiello Guest Post: Ben Abbatiello, Hivestack As the global economic outlook continues to become more uncertain, there is one thing that the advertising industry can agree on: even when budgets are tight, advertising should not be paused — in fact this could be the most important time to reach audiences with precision. Both the 2008 recession …
