Mexico City Is 2025 Site For WOO’s Annual Out Of Home Ad Industry Conference July 3, 2024 by Dave Haynes The World Out of Home Organization certainly seems to take its global handle seriously, moving its annual congress to different continents each year. The 2024 congress was run early last month in Hong Kong and the 2025 one will be staged June 4-6 in Mexico City, the first time WOO’s main meet-up has been held …
New Sydney Retail Development Has What’s Touted As Biggest Curved LED Screen In Southern Hemisphere July 2, 2024 by Dave Haynes The shopping mall component of a flashy new mixed-use development in Sydney, Australia sports what is described as the longest digital, curved retail screen in the southern hemisphere. The Halo is a 40-foot wide LED that wraps around the bulkhead of the stairway into what’s called Mall 88, a retail precinct in Sydney’s Lower North Shore. …
Outcome Health Co-Founder Rishi Shah Sentenced To 7.5 Years Jail Time For Fraud July 1, 2024 by Dave Haynes The sad downfall of a once rising star in the digital out of home sector hit a big milestone last week, with Rishi Shah, the co-founder and once CEO of Outcome Health, being sentenced to 7.5 years in jail for fraud. Rishi Shah had founded what was at first known at ContextMedia as a condition-specific …
Projection In SOHO NYC Building’s Windows Celebrate And Market NBA Finals June 28, 2024 by Dave Haynes Here’s a nice example of how the windows of vacant storefronts are once again being used as short-term digital out of home ad tools, projecting on specialized film to fill the windows with video and motion graphics. This is an interactive campaign that ran on the street-level windows of a building in New York’s SOHO …
Velasea Partners With Industrial PC Maker Cincoze On PCs Built To Handle Weather Extremes June 26, 2024 by Dave Haynes I don’t write much about technology and distribution partnerships because those announcements are endless and are usually interesting only to the companies making the arrangements, but a tie-up between a couple of specialty computer manufacturers is notable because of a curious factor – the weather. The Las Vegas-area OEM systems builder Velasea, which started moving …
Chicago City Council Weighing Push To Allow Digital Billboards Along Famed Riverwalk June 26, 2024 by Dave Haynes A committee is set to meet today in Chicago to consider a push to relax restrictions that prevent digital billboards to be lit up within 100 feet of that city’s famous waterways and riverwalks. Restrictions currently block billboards from being placed and operated within 100 feet of waterways like the Chicago Riverwalk. In the same …
PepsiCo Creates What Amounts To “Smart Can” Digital Signage Network Geared To Creatives And Influencers June 25, 2024 by Dave Haynes Beverage giant PepsiCo has debuted something it calls a Pepsi Smart Can – a version of its soda can that has a wraparound screen and electronics instead of liquid inside. The intent of the smart cans is to ship them out to influencers and the creative community, like those at agencies, as something of a …
London’s Iconic Tower Bridge (Not Really) Used As Promo Facade For New Prime Documentary June 24, 2024 by Dave Haynes I was developing some sense lately that the creative industry was starting to buy into the idea that it was OK to be honest – even if the honesty was subtle – about CGI-driven out of home ads being faked, or more gracefully described as Faux DOOH or #FOOH. I’ve seen lots of Linkedin posts …
Polish Mall’s Gateway Windows Fitted With 153 Sq. Meters Of Semi-Transparent LED For DOOH Network June 20, 2024 by Dave Haynes With the technology improving year by year, I think we’re going to see more and more glass curtain walls on major buildings turned into digital ad displays – providing city regulations allow them. This is 153 sq. meters of semi-transparent LED inside the windows above the entry to a major shopping mall in Katowice, Poland …
Global OOH Ad Spend Almost $42B Last Year; Now Past 5% Of Total Ad Spend: WOO June 7, 2024 by Dave Haynes Global spending on Out Of Home advertising reached $41.9B last year, up 16% from a year earlier and representing 5.2% of global ad spend. Those were the big market highlights presented this week by World Out of Home Organization President Tom Goddard in his opening address to the organization’s Annual Congress in amazing Hong Kong. …
