Clever Dublin Billboard Campaign Customizes Messages To People, Groups Passing By May 2, 2023 by Super User This is quite clever – a billboard campaign in Dublin that uses projection mapping to flash cheeky messages in real-time to people walking through a neighbourhood. The awareness campaign for a new Tesco Express c-store in the Charlemont Square uses high-bright projection to push messages to a blank static billboard that people can see from …
More than 200 Displays Guide, Inform Rail Passengers At New Grand Central Madison In NYC May 1, 2023 by Super User A lot of mass transport infrastructure in the New York area has seen serious, much-needed upgrades in the last few years, and the latest is a new part of the Grand Central rail station that finally gives access to the Long Island rail system from the east side of Manhattan. For decades, if you were …
UK Garbage Trucks Used As Rolling Digital Billboards May 1, 2023 by Super User A reader sent along shots of a bin lorry (garbage truck) that doubles up as a rolling LED billboard. Ads on the sides of these trucks, and commercial trucks in general,are not new, but I’ve not seen ones using LED displays instead of static print in poster frames or stick-on vinyl graphics. A company called …
Out Of Home New York New Name For What Was New York Digital Signage Week May 1, 2023 by Super User New York Digital Signage Week will be known, going forward, as Out Of Home New York – a thematic handle that I think better and more aptly reflects the balance of what goes on during a series of events each October. UK-based Adrian Cotterill (most known as the founder/editor of the online publication DailyDOOH) has …
Big New LED Being Lit Up On Northern Gateway To Vegas Strip April 27, 2023 by Super User Big LED displays are about as common in Las Vegas as tipsy flocks of hen partiers wobbling along sidewalks on too-high heels, but every so often a new one goes up that’s a bit different and interesting – like this new one up at the top end of the strip. The NJ-based outdoor media firm …
Loop Media Partners With Group Buying Power Firm To Push DOOH Network Expansion In Canada April 26, 2023 by Super User The streaming on-premise digital signage and DOOH firm Loop Media has struck what seems like a novel deal to expand its footprint in the Canadian market, adding distribution though a firm that offers group purchasing power to small and medium-sized businesses. The partnership puts the Loop TV service – curated streaming content channels supported by …
NYC’s Subway Screen Network Steadily Battered By Vandalism April 20, 2023 by Super User Photo credit: Fractenberg/The City Digital displays running everything from public information to advertising are having a rough ride on New York’s sprawling subway system – with 100s of LCD screens vandalized in just the past two and a half years. There is so much vandalism – from graffiti to shattered glass and damaged vending machines …
NY Company Touting Rear License Plates Of Vehicles As Part-Time Ad Displays April 19, 2023 by Super User Digital billboards and street furniture displays have long been used to advertise products to motorists as they make their way around an area, but a small New York company is suggesting the rear license plates on vehicles can also double up as digital OOH ad displays. An industry friend sent along the link to a …
DOOH Media Company Using Loopy Recipe Ideas On Subway To Drive Ad Impressions April 18, 2023 by Super User Photo credit: Hell Gate An NYC-focused news site called Hell Gate has a post up that gets into how the out of home media company Outfront is using purposefully bizarre quick-form recipe videos on MTA subway screens to attract attention. Subway riders getting around that city might look up at one of the screens in …
CRI Gets Into Digital OOH Via New Deal With Shopping Center-Focused Starlite Media April 13, 2023 by Super User Creative Realities has announced a deal it says could involve as many as 5,000 new screens for a deployment led by a media company that’s mainly focused on large outdoor shopping centers anchored by big boxes and supermarkets. Starlite Media already has some 6,000 ad faces in top markets around the US, but most of …
