Here’s a Different, Clever Approach To Adding Digital To Mass Transit Stop Shelters July 30, 2024 by Dave Haynes Digital out of home displays at higher profile mass transit stops are commonplace these days, but most of those deployed around the world are high brightness LCDs built in some way or another into the bus shelter. This one in Mumbai takes a very different approach. It’s a two element outdoor LED display that has …
Swiss OOH Media Companies Facing Existential Threat From Local Government Bans July 30, 2024 by Dave Haynes Filling the screen inventory with enough ads to pay their way is normally the biggest challenge for digital out of home media companies, but in Switzerland, the challenge is becoming existential – as the highest court in that country has cleared the way for municipalities to banish commercial advertising in public spaces. The ruling this …
JCDecaux Having Strong 2024, With Revenue Up 14% Overall But DOOH Up 28% July 29, 2024 by Dave Haynes The largest outdoor advertising company on the planet is seemingly having a happy 2024, with JCDecaux’s half-year results showing group revenue up 14%, with digital being a big driver of that success. DOOH revenues were up 28.3% (27.8% on an organic basis) and digital display is now 36.8% of group revenue, versus 32.7% for the …
Three Big LED Ovals Light Up In Dubai For DOOH Media Company July 23, 2024 by Dave Haynes A 10mm pitch LED billboard alongside a roadway is not normally something that merits much attention, but what is interesting with this one is its unusual shape. The Dubai media company Lets Ad Advertising has lit up The Ovals, three custom oval-shaped displays fitted into unique sign structures located along major thoroughfares near the Museum …
Ambitious Digital Signage Still Getting Deployed In Ukraine, Despite War July 19, 2024 by Dave Haynes I got a nice note overnight from a company in Ukraine, thanking me for earlier coverage of a petrol station in Kyiv that went up, with 200 sq. meters of LED display in the forecourt area, even while the war continued on and on with Ukraine’s Russian invaders. Inna Bielik from the company Fasade Master …
Big Public Art Video On London’s Highest-Profile DOOH Display Shows Fighter Jets In DISARM Formation July 19, 2024 by Dave Haynes The big Piccadilly Lights digital board in central London is running a video piece by UK artist Fiona Banner (apparently also known as the Vanity Press) meant as a reminder that there is more global conflict happening right now than at any time since the end of the Second World War. The long-form video developed …
New DOOH Academy Certification Course Aims To Get Indie Billboard Operators Up Steep pDOOH Learning Curve July 18, 2024 by Dave Haynes The educational effort spun up to help buyers, sellers and operators up the considerable learning curve of digital out of home advertising and programmatic DOOH (pDOOH) now has a course aimed at independent billboard operators who are still, at least in some case, making the shift to digital from analog. The DOOH Academy’s Billboard Operators …
Melbourne, Australia Politicians Considering Nightly Curfew On LED Billboards To Curb Light Pollution July 18, 2024 by Dave Haynes A proposal in front of local politicians in Melbourne, Australia would see digital OOH billboards in that city subject to a curfew, in an effort to curb light pollution from big, super-bright LED displays affixed to buildings. A report in the Guardian newspaper says a review of current conditions suggests location-specific lighting requirements be created …
Walmart, Target And Pet Store Chewy Generate Most US Retail Media Ad Impressions July 12, 2024 by Dave Haynes A LOT of companies in the digital signage ecosystem have their eyes on whatever prizes are available through the rise of retail media networks, though enthusiasm is necessarily tempered by how almost all of the ad spend is going to online, mobile and social. The spend on screens in stores is estimated to be less …
ATM-Topper DOOH Network In U.S. 7-Elevens Rebrands As C-StoreTV; Partners With Vengo As Media Sales Arm July 11, 2024 by Dave Haynes A Digital OOH network that has screens in some 8,500 7-Elevens across the US has rebranded as C-StoreTV, and engaged Vengo as its media sales arm. C-StoreTV is rolled into the 60,000 screens Vengo markets across the U.S. and in the U.K., more than half of that in retail. Vengo started out with ad screens …
