OAAA Writes In “Human Approval” For Digital OOH Ads To Reduce Risk Of “Problematic Content” August 23, 2024 by Dave Haynes This may hit industry veterans as a forehead-slappingly obvious thing to do, but the Out of Home Advertising Association of America (OAAA) has written in the human approval of ads before they go up on screens as a best practice in an amended version of its Digital Billboard Security Guidelines. Those guidelines now include a …
If Only Every Digital Signage Hack Put Fluffy Cat Animations On The Compromised Screens … August 20, 2024 by Dave Haynes When a digital sign gets compromised – whether that’s a flat panel in a venue or a big LED display in a public setting – it usually involves something naughty, awful or embarrassing. Cat animations aren’t typically what appear, but that’s what happened recently on several billboards used by the Oregon Lottery. At least seven …
Largest LED Mesh Display In Southern Hemisphere Switched On In Melbourne August 15, 2024 by Dave Haynes This is what’s billed as the largest LED mesh display in the Southern Hemisphere, a 500 sq. meter ad display up above the street and on a corner in Melbourne, Australia’s central business district. It was put in by Aussie integrator Certeq, and uses Absen’s C15-31 mesh product, which is relatively low rez at 15.625mm/31.25mm …
DOOH Forecast To Be $5.9 Billion Business In U.S. By 2028: PwC August 14, 2024 by Dave Haynes Out of home advertising in the U.S. is now a bigger revenue business than newspapers and magazines, and by 2028, the digital side of out of home will be a $5.9 billion business, according to the annual PwC Global Entertainment & Media Outlook report. The report pegs the current U.S.market size for OOH at $10.9 billion, which …
DOOH-Bolstered EV Charging Network In Europe Now Insolvent August 13, 2024 by Dave Haynes In yet another reminder that making money from advertising is harder than it may appear, a German digital out of home media firm using screens on EV charging stations as the business model is now insolvent. Less than a year ago, the Bavarian firm Numbat had raised 140 million euros in new capital in a …
DOOH Firm Loop Media Delisted From NYSE American; Now An Over The Counter Stock August 12, 2024 by Dave Haynes A rough summer just got a bit rougher for the LA-based DOOH media network Loop Media, with notification from New York Stock Exchange that its common stock has been delisted. The NYSE American exchange suspended trading and commenced the delisting process because of Loop’s low selling price. Loop now trades as LPTV on the OTC …
Seat-back DOOH Ad Screens Trialed in Madrid’s Taxi Fleet August 9, 2024 by Dave Haynes The Spanish digital signage CMS software firm DENEVA has partnered with two other companies to have a run at making a successful digital OOH ad model out of the back seats of taxis – using AI to offer segmented, geolocated ad targeting. The trial run of what’s been called DigiTaxi involves taxis in Madrid, the …
Loop’s Struggles Continue, With Ad Revenues Off 23% In Most Recent Quarter August 8, 2024 by Dave Haynes LA-based Loop Media, which makes ad-supported streaming media channels for place-based venues like bars and salons, continues to struggle in what it calls a challenging ad market environment. Year to year ad revenue was down 23% for the most recent quarter and Loop had a net loss for the period of $5.5 million. From the …
DPAA Opens Registration For Annual Global Summit, Oct. 15 In NYC July 31, 2024 by Dave Haynes Registration is now open for the DPAA’s annual Global Summit in New York City, back again at Pier Sixty and running October 15th. From The DPAA: This year’s event promises to be our most dynamic and engaging yet. We’ll explore retail media, video everywhere, programmatic transparency, innovative screen solutions, sustainability, and SO MUCH MORE! Join …
Walmart Opens Up Some In-Store Retail Media Screens To Non-Endemic Advertisers July 31, 2024 by Dave Haynes The rise of the in-store display aspect of retail media networks has had almost everything to do with the idea of promoting products and offers to shoppers when they’re in shopping mode inside bricks and mortar stores, but retail giant Walmart is taking the interesting step of opening up its in-store screens inventory to non-endemic …
