Clever London Underground DOOH Campaign Adds 1960s Feel To Escalators June 22, 2023 by Super User Hat Tip Damian Rezner for noticing this … This is a campaign in the London Underground system aimed at helping people living with dementia and Alzheimer’s, and their carers, through creative on the screens that run alongside the towering escalators. Put together by Havas London, and using 13 London Underground and Elizabeth line stations, the …
DIVE Billboards, Nextdoor Partner On Hyper-Local Content Tie-Ins For DOOH Networks June 21, 2023 by Super User A pair of user-generated content companies have formed a partnership to get hyper-local, neighbourhood-level content on targeted digital OOH screens in the U.S. and Canada. Toronto-based DIVE Billboards has announced a tie-up with San Francisco-based Nextdoor that results in what’s called Nextdoor Outdoor. DIVE is a service that curates and translates dynamic, data-driven creative and …
Court Filings On $200M Lawsuit Filed By Cooler Screens Against Walgreens Detail A Big Freaking Mess June 20, 2023 by Super User An industry friend sent me a copy of the complaint filed with an Illinois court regarding the dispute between US chain drug giant Walgreens and Cooler Screens, the DOOH start-up that was retrofitting the store’s chiller sections with custom-made transparent LCD screens embedded in the doors. It’s a big freaking $200 million mess. The heavily …
German DOOH Firm Gets $23.5M In New Financing To 6X Screen Network Across Three Countries June 19, 2023 by Super User If you have been involved in the digital signage and DOOH sectors for many years, you’ll have made or heard observations and predictions that all those posters out there in shop windows would one day go digital. It didn’t happen as quickly as maybe expected because of capital costs and both brands and media planners …
Cooler Screens Suing Whale Customer Walgreens For $200M Over Halted Rollout June 9, 2023 by Super User The company that has been building out a retail media network based around “smart” transparent LCD chiller doors in major chains is now involved in a $200 million lawsuit against a whale account, drug chain giant Walgreens. Cooler Screens has filed an action in an Illinois state court, alleging Walgreens reneged on a rollout agreement …
Loop Media Adds AI-Based “Channel Recommender” To Free In-Venue DOOH TV Service June 9, 2023 by Super User This hits as somewhere between interesting and a gimmicky way to signal AI usage – a partnership between a streaming DOOH platform and a service that has AI-driven chatbots that can recommend the optimal content channel for a venue. LA-based Loop Media, the self-described free streaming television media company for business, has partnered with the …
Vistar Media Adds Design Services To Overall Programmatic DOOH Offer June 7, 2023 by Super User NYC-based programmatic DOOH platform Vistar Media – I think the cool kids use the term P-DOOH – has taken the interesting step of not only providing a toolset to place targeted advertising, they can also now design the ads. Vistar Studio is a dedicated creative team – based in NYC and Amsterdam – that can …
Firefly Gets Beyond Pure DOOH Ad Sales; Enters Joint Venture Providing Tech To Abu Dhabi Media Firm June 7, 2023 by Super User Anyone who has run a digital OOH ad network has learned, sometimes the hard way, that it looks easier than it is to make an business viable – even more so when the technology set-up is expensive and technically challenging. So it is intriguing to see the Silicon Valley star-up Firefly, which puts digital displays …
Digital OOH-Focused Broadsign Adds Support For Managing, Analyzing Static OOH Inventory June 6, 2023 by Super User It is slightly weird and ironic that after all the efforts in recent years to convince media companies to transition their “faces” from static to digital that one of the most active enablers of that is now offering support for posters and billboards that are remaining static. Montreal-based Broadsign, which has grown its business by …
Airport Ads Effective In Driving Recall, Consumer Actions: Nielsen Research June 6, 2023 by Super User Static signs and digital displays are both effective advertising mediums in airport environments – with high recall levels and the ability to influence consumer behaviors. Those are the top-line findings of new research done for the airports division of Clear Channel Outdoor, pulled out of submissions from more than 1,750 online surveys run last fall …
