Another Robotic LED DOOH Display Surfaces – Shape-Shifting In Seoul July 26, 2023 by Super User A vendor has passed along a link to a video showing its robotic LED DOOH billboard operating in Seoul, with the assertion that the unit has been mechanically shape-shifting without incident for more than a year. The manufacturer PJ Link was responding to a recent Linkedin repost I did about a kinetic display being used …
Media Resources Release Third-Gen Of Its Digital Billboard Light Pollution Counter-Measures Tech July 20, 2023 by Super User LED and traditional sign manufacturer Media Resources has developed and released a third generation of technology designed to reduce the amount of light from its digital billboards finding its way into the living quarters of nearby residences. The third-gen, patented SITELINE technology provides what the suburban Toronto company calls “light trespass mitigation” for LED displays. …
Arcade Gaming Classic Space Invaders Sees Revival On Big DOOH Screens Across Europe July 19, 2023 by Super User Big LED billboards across nine European cities are being used to celebrate 45 years since the original release if the iconic arcade game SPACE INVADERS, using a mash-up of technologies to drive an experience that starts on the big screens and extends to the smartphone screens of eager gamers. The SPACE INVADERS: World Defense campaign …
That Big LED With Swing-in Doors For A Live Stage Is Now Running In Times Square July 19, 2023 by Super User That giant LED display in Times Square, with LED-clad doors that swing open to reveal a live performance stage, is now operational. The musician Post Malone did a surprise dinner-hour concert on the stage Tuesday, the live video of his performance relayed in real-time on the larger screen that surrounds the stage opening. The display …
Screenverse Boost Audience Measurement Via New Place Exchange Partnership July 13, 2023 by Super User The DOOH ad sales and management firm Screenverse has launched a partnership that incorporates Place Exchange’s PerView audience measurement solution across the screen networks it manages. With PerView, says PR, “Screenverse receives comprehensive impression, reach, and frequency measurement across their different DOOH networks, which can be broken out by different geographies, consumer segments, and timeframes. …
Bahrain Star-Up Touts Autonomous Wandering Ad Screen Robots July 11, 2023 by Super User I was amazed at a couple of recent trade shows to still see companies marketing an ad solution that involves screens that are attached to backpacks and harnesses worn by people, the displays looming over the heads of the humans, or running on the backpacks. It’s an idea and effort that’s been around for maybe …
Canadian Elevator Screen Network Expanding Into 10X-Sized US Market July 11, 2023 by Super User The Canadian media firm Vertical City is expanding its core product – screens in elevators – into the much larger US market. The Edmonton company says its Vertical Impression screen network hopes to reach into more than 130 ad markets in the two countries. “Our goal is to become the largest elevator screen network in …
How Analytics Tools Can Give Digital Signage Networks Superpowers July 7, 2023 by Super User Low-cost sensors and easily shared and integrated data sources are taking much of the guesswork out of on-premises digital signage, making it possible to finally realize a long-held goal of putting the right messages on the right screens at just the right times. But analytics platforms that characterize audiences and venues are not just about …
Retail Media Network Tech Firms Neptune, Quotient “Combine” In $430M Deal June 26, 2023 by Super User A couple of retail media network technology firms have “combined” – with NYC-based Neptune Retail Solutions reaching an agreement to acquire the Salt Lake City firm Quotient in an all-cash deal valued at about $430 million. Neptune has a pile of in-store solutions and services that range from stickers and tags on products at shelves …
Sao Paulo Bus Stops Add Video Conferencing For Nighttime Comfort And Safety June 26, 2023 by Super User Hat Tip Kelson Schmitt for pointing this out … It’s unfortunate this is necessary, but noting that, also interesting that a Brazilian out of home media firm has started adding cameras, microphones, speakers and videoconferencing capabilities to transit shelters along routes in São Paulo as a safety amenity for female riders. Eletromidia implemented this set …
