One Of The Bigger Outdoor LED Displays In Germany Just Went Up, Attached To A High Rise With Velcro December 20, 2024 by Dave Haynes We are well past the days of getting excited or intrigued about big displays being attached to the sides of buildings, as that sort of thing is now commonplace, but this DOOH installation in Dusseldorf, Germany is interesting because of how engineering factored in. The new 70 square meter display is on the top of …
Broadsign Staffers Ski All Weekend Raise $31K+ For Children’s Causes December 16, 2024 by Dave Haynes Big high fives to a bunch of people at Montreal’s Broadsign, who raised more than $31,000 this past weekend for children’s causes during what’s called the 24h Tremblant relay race, which ran Friday-Sunday at the Mont-Tremblant report area outside of Quebec’s largest city. The annual fundraising event invites teams to relay for 24 hours by …
Europe’s Largest Indoor Billboard Now Just A Very Large Passenger Information Display December 13, 2024 by Dave Haynes The big LED ad display in London’s Euston Station – put in a year ago by DOOH media giant JCDecaux – is now a live travel information board, addressing concerns about the passenger experience being less important than ad revenue. Europe’s largest indoor digital billboard was switched off in October, less than a year after …
OUTFRONT Deploys 15 Two-Screen Ad Totems In Partnership With Louisville December 4, 2024 by Dave Haynes Digital street furniture gets put on city streets by media companies for the sole purpose, understandably, of hopefully recovering their high capital costs and then making money from ads running on the high-bright display totems. An announcement of a new network on the downtown sidewalks of Louisville, KY reflect how media companies these days have …
Has 3D Creative For Billboards Had Its 15 Minutes (or Months) Of Fame? December 4, 2024 by Dave Haynes I am absolutely not a motion graphics designer or any other valid description of a creative pro, so bear that in mind when I suggest the whole 3D visual illusions/anamorphic display thing has maybe had its 15 minutes – or 15 months – of fame. There has been some really good work done by creatives …
OOH Ad Spend In US Up 4.6% For 2024: OAAA November 25, 2024 by Dave Haynes Out of home (OOH) advertising revenue in the U.S. increased 4.3% in the third quarter of 2024, nudging past $2B, reports the Out of Home Advertising Association of America (OAAA). The numbers are up for the year by 4.6%. Key Q3 findings: Digital OOH is key growth driver; Digital OOH, which accounted for 33.2% of …
New Digital Board On Venetian In Vegas Wraps Around Resort Archway November 20, 2024 by Dave Haynes The F1 race circuit is back in Las Vegas this week, so the city and glitzy Strip will be getting even more attention than usual. And taxi and ride share drivers will be using a lot of salty language as they crawl through traffic clogged by diversions needed to make the Strip a race track. …
360-Degree LED Column, 10M-High Dynamic Windows At New Public Media Project In Taipei November 15, 2024 by Dave Haynes Taipei now has an LED-driven public video installation that has some similarities to Outernet London, though not nearly at the same scale. Taipei Lumitree is a public-accessible media installation at the base of one of the many modern buildings in the same district as the Taipei 101 skyscraper. It has 254 square meters of LED …
PRN Opens Retail Media Networks Bridgehead In Europe With 5,000+ Screen Deal Involving Fitness Club Chain November 14, 2024 by Dave Haynes Stratacache subsidiary PRN has made its first big move into the European retail media market, doing a partnership deal to sell and manage ads on screens in Basic Fit, Europe’s largest fitness chain. The deal is PRN’s first retail media contract across the Atlantic, involving more than 5,000 digital signage displays in more than 850 …
Loop’s Rough Year Gets Worse; Asks For Restraining Order To Block Sale Of Its Assets By Main Lender November 14, 2024 by Dave Haynes A year that one might describe as, umm, turbulent just keeps dishing it out for digital out of home media company Loop Media, which makes a streaming news and entertainment channels , as well as basic digital signage capabilities, available to businesses. There were layoffs in the spring, most of the leadership team was walked …
