DynaScan Confirms Plans To Demo 75-Inch Color E-Paper Ad Totem At ISE January 22, 2025 by Dave Haynes Taiwan display manufacturer DynaScan has confirmed it is adding a large-format e-paper display to a product line-up that has been dominated by high-brightness LCD display totems for digital out of home advertising. When I was in Taiwan in late October, and had a tour of DynaScan’s impressive headquarters and production facility, the company hinted it …
Creative On Eight-Story Mesh LED Attached To Atlanta Tower Honors Martin Luther King Jr. January 21, 2025 by Dave Haynes While most of the press attention Monday was on the return of Donald Trump to the White House, it was also Martin Luther King Jr. Day in the United States, honoring the legacy of the slain 1960s civil rights leader. The King Center, which is all about Dr. King and his wife Coretta Scott King, …
World Out of Home Organization Partners With Japanese OOH Industry For First Media Conference In That Country January 21, 2025 by Dave Haynes The World Out of Home Organisation (WOO) is holding a media business conference in Japan for the first time next month – a one-day session in Tokyo on Thursday, Feb. 20. The event has been organized by representatives of the Japanese OOH industry, working with WOO, self-described as the world’s only global Out-Of-Home (OOH) advertising …
Jakarta’s Int’l Airport Includes Huge 300 Sq. Meter LED On Arrivals Area Wall January 21, 2025 by Dave Haynes Perhaps inspired by the massive and stunning LED displays deployed in Singapore’s Changi airport, the baggage claim area at Terminal 3 of Soekarno-Hatta International Airport in Jakarta has a huge display greeting arriving passengers. The 300 sq. meter LED display is operated by the OOH media company Pixel Group Indonesia and it runs advertising. I …
Brand Tries 3D Visual Illusion Creative … On A Highway Billboard In Jordan? January 17, 2025 by Dave Haynes There are now countless LED displays on buildings and even inside shopping malls that are using dual-face 90-degree corner set-ups to do 3D visuals illusions, most of them so-called forced perspective ones that mean the illusion only works for viewers from a narrow and specific viewing angle. So it seems, at least, exceptionally weird to …
Giant LED Facade On Seoul Flagship Dep’t Store Boosts In-Store Sales, YoY, By 20% January 14, 2025 by Dave Haynes The rationale for large footprint LED displays in busy urban areas is almost universally about the number of eyeballs and the directly related opportunity to view advertising spots, but a giant wraparound billboard over the entry to a Seoul department store has a different, and super-interesting metric: in-store sales. The big, new Samsung-made LED display …
T-Mobile Has $600M Deal To Buy AdTech Firm Vistar Media January 13, 2025 by Dave Haynes Mobile carrier T-Mobile has a definitive agreement to acquire Vistar Media, the leading provider of technology solutions for digital-out-of-home (DOOH) advertisements reaching millions of consumers throughout their daily lives. T-Mobile will pay approximately $600 million in cash, subject to closing adjustments. Through the T-Mobile Advertising Solutions business, T-Mobile will acquire all of Vistar’s industry-leading capabilities. …
75-inch Color E-paper Display For DOOH Networks Showing At ISE January 10, 2025 by Dave Haynes Well this is interesting … The Taiwan firm Agile Display Solutions has debuted what it calls the world’s first full color 75-inch e-paper display, at a digital out of home event in Belgium. The unit is an E Ink display – either Kaleido or the high-end, richer color Spectra 6. Agile already markets a 32-inch …
Clear Channel Continues EU Exit, Selling Europe North Business To Hamburg’s Bauer Media Group January 9, 2025 by Dave Haynes The US-based outdoor media company Clear Channel is continuing to back its way out of the EU market, with news now that the company has sold its Europe North business to a family-owned and run business that has operations in everything from radio and print to radio. Clear Channel has a binding agreement to sell …
Video: Clever Creative Drives Illusions On Corner Of Changsha Office Block December 30, 2024 by Dave Haynes The Yaham staffer posting this on Linkedin unfortunately references this as a “naked-eye 8K 3D screen” on a building in Changsha, China, but this caught my eye because at least one of the visual illusion creative pieces running on the screen does a nice job of working with the physical features of the building. The …
