Dancers Pop Out From Busy Concourse’s Wall In This Visual Illusion Campaign In NYC October 17, 2023 by Super User Hat Tip to my buddy Paul Fleuranges for passing this along … Broadcaster ABC booked a campaign across 22 screens in the Oculus retail and transport hub, which is in the World Trade Center complex in New York, to market the latest season and iteration of Dancing With The Stars. Property operator Unibail-Rodamco-Westfield U.S. (URW) …
Beauty Brand’s DOOH-Extended Reality Billboard In Kyiv Generates Huge Online Buzz October 17, 2023 by Super User This is interesting in a couple of ways – a slice of normal in Ukraine’s main city and evidence of the impact of marketing stunts using big outdoor digital displays. The beauty brand Maybelline worked with an extended reality company called Ffface.me to promote a new mascara product called Falsies Surreal, using a street-level kiosk …
Captivate Further Extends Footprint Into Residential Via Partnership With Deliveries Locker Firm October 16, 2023 by Super User The DOOH media company most known for putting screens in office tower elevators has broadened its footprint a bit more, partnering with a company that puts package management lockers in the lobbies of upscale apartment blocks and condos. Captivate is working with Luxer One, a tech company that specializes in “contactless pick-up and drop-off solutions …
Giant Vending Machine And 3D Illusions Used To Market Coca-Cola Product On Danish Mall Screen October 12, 2023 by Super User This is an interesting blend of 3D visual illusions with a bolted-on, out-sized physical add-ons to a big LED display in a Copenhagen shopping mall – marketing a new Coca-Cola beverage. The campaign mimics a giant Rube Goldberg-esque vending machine to building consumer interest in Coca-Cola Zero Sugar. From a Coke exec on Linkedin: An …
DPAA Conference – Start-up Response Point Shows Display Totem That Pairs Public Safety With DOOH Advertising October 12, 2023 by Super User One of my NYC stops earlier this week was the big annual DPAA adtech/media conference, which attracts a pile of media people from round the US and Canada. The organization always does a good job, and I liked the location along the Hudson River, at Chelsea Piers. It looked packed in the presentation room, and …
AI The Focus Of Last Night’s DSF Cocktails And Controversy In NYC October 10, 2023 by Super User The Digital Signage Federation ran its annual Coffee and Controversy event last night in New York, changing the title to Cocktails and Controversy and focusing on AI’s impact on digital signage. I was drafted to be the moderator and we had a good session talking specifically about how artificial intelligence is being applied to digital …
How WiFi-Hungry Smartphones Enable Audience Measurement For Digital Ad Networks October 6, 2023 by Super User Guest Post: Bill Evans, BlueZoo All OOH businesses require an accurate measurement of OOH impressions, but the vast majority of impressions may never be captured. That costs you money. Measuring advertising audiences lets media owners prove that advertisers are getting the impressions they pay for. At the same time, measurement reassures media owners that advertisers …
Toronto Newspaper Adds DOOH Screens To Media Sales Inventory October 5, 2023 by Super User I left the daily newspaper industry 24 years ago because I’d become the digital guy at the paper and could clearly see what would happen to papers because of the Internet. I went over to a start-up that was putting screens in office tower elevators. All these years later, we have a big Canadian newspaper …
German Firm Turns Co-Working Spaces Into A New DOOH Media Environment October 5, 2023 by Super User A Berlin-based marketing services company sees co-working spaces as a new and opportune digital OOH ad environment, partnering with a workspace booking platform to deliver a solution that would kick back revenues to the office operator. As reported by Sixteen:Nine’s German language content partner Invidis, Framen has developed a new partnership with Hotdesk, an on-demand …
DSF’s NYC Cocktails And Controversy Event Next Week Focused On AI And Digital Signage October 3, 2023 by Super User The Digital Signage Federation is running an evening mixer and panel next week in New York, at the front end of what has been rebranded as Out of Home New York. The “Cocktails & Controversy” session next Monday will focus on the topic of “AI and Digital Signage – Myth, Marvel or Magic?” My friends …
