UK Shops Projection-Mapped For AMEX Shop Local DOOH Campaign August 23, 2023 by Super User Most of the projection mapping we’ve seen lately has to do with experiential attractions that use a lot of tech to deliver big visuals in a controlled, darkened environment, so it is interesting to see the same kind of tech used for temporary Digital OOH ad campaigns on the streetscapes of towns and cities. This …
Fuel Dispenser Manufacturer And Kiosk Software Firm Partner On Self-Ordering Option At Gas Station Pumps August 23, 2023 by Super User Screens on gas pumps have been developed into an advertising medium, most notably by market leader GSTV, but now a manufacturer of fuel dispensers has partnered with a kiosk software company on a set-up that puts self-service C-Store ordering out in gas station forecourts. A company called Dover Fueling Solutions (or DFS) has partnered with …
London Creative Shop Suggests Charity Donations To Pay For Fake OOH On Real Structures August 21, 2023 by Super User A London agency has an interesting notion for dealing with the rise of fake OOH or “faux dooh” ads – donate money to effectively “pay” for virtual use of ad spaces or built spaces made to look like they have ad campaign billboards or posters. The CEO of Ad Rising suggests in a post on …
Clever Roadside OOH Display Adds Giant Phone That Flips Open Like The Real Ones August 18, 2023 by Super User This is more OOH than DOOH, but a really good example of using a mechanical element to help illustrate a product on an outdoor billboard. A campaign for a new Samsung Flip phone earlier this year in Brazil adapted a São Paulo roadside OOH display, adding a mechanical system that opens and closes a way-oversized …
India Tea Brand Brings Anamorphic Illusion Ad To Sidewalk August 18, 2023 by Super User Anamorphic illusions have grown quite common on digital out of home advertising displays, but I am not sure I have seen one executed on a street-level display, as was done in India for a tea brand. The big display is in an entertainment and lifestyle district in suburban New Delhi, with the inventory sold by …
UK Companies Collaborate On Trial Of DOOH Screen Energy And Emissions Reporting August 17, 2023 by Super User A UK technology provider focused on the digital out-of-home industry has developed what’s touted as a first of its kind reporting tool to look at the environmental implications of public-facing ad screens, down to the ad campaign level. London-based UniLED collaborated with OPEN Media, Electric Glue and Starling Bank to trial its Screen Energy and Emissions …
AI Platform Relo Metrics Uses Computer Vision To Track Sponsor Impressions Across Mediums August 15, 2023 by Super User This technology isn’t directly related to digital signage work, but it has some interesting implications on a larger scale – a computer vision solution that tracks sponsorship impressions in environments like stadiums and arenas. A company called Relo Metrics (previously know as GumGum Sports) – which has an AI-powered sponsorship analytics platform – has integrated …
Media Owner Outfront Packages Up Its 3D Illusions As “XScape Spatial 3D Technology” August 10, 2023 by Super User This had me smirking as I read it … The OOH/DOOH media company Outfront has developed a very fancy handle for its 3D visual illusion/forced perspective work for its screens – OUTFRONT X-Scape. The company says that’s “the productized spatial capability from OUTFRONT that enables brands to create distinguishable and unique content by bringing products, features …
GSTV Adds TikTok’s Short-Form Videos To Gas Pump Screen Content Mix August 10, 2023 by Super User TikTok’s somewhat addictive short-form content has made the jump from smartphones and tablets to digital out of home screens, with a partnership now in place and running with GSTV – which runs an ad-supported screen network on gas station fuel dispenser screens. The GSTV network adds to an already massive viewing audience in the U.S. …
DOOH Start-up Loop Media Slows Growth, Weighs More Layoffs, Citing “Headwinds” In Ad Market August 9, 2023 by Super User Regulatory requirements require publicly-traded companies to pull the curtain back on their business performance – in this case providing a rare look at the challenges of a land-grab strategy in a hyper-competitive part of the digital OOH landscape. LA-based Loop Media – which puts set-top box media players into spaces like bars, restaurants and C-stores …
