Two Canadian Adtech Companies Collaborate On DOOH Ad-Buying Toolset For 2024 US Election March 8, 2024 by Super User In an interesting twist, a couple of Canadian adtech companies have developed what they call an auction package auction package that will allow American media buyers to plan and execute programmatic DOOH campaigns for candidates in the 2024 U.S. elections. The package is an integration between Montreal-based CMS and DOOH platform Broadsign and Toronto-based demand-side …
Mall-Centric DOOH Network Lightbox Winding Down Business Operations March 7, 2024 by Super User The long-running DOOH screen network Lightbox has started letting ad partners know that it is in the process of winding down business operations, with intentions of only making ads on the shopping mall-focused network available through the end of this month. The company was known for years as Adspace, and was based primarily on display …
Top 5 Trends In Digital Signage To Watch In 2024 March 1, 2024 by Julian Arcila Guest Post: Julián Arcila Annually, industries forecast the key trends for the forthcoming year, and the digital signage sector is no different. Indeed, the conversation around digital signage extends beyond mere media players, HDMI cables, and displays. The digital signage realm has undergone several minor revolutions. Initially, bulky PC towers served as the backbone for …
LA Developer Makes Big 90-Degree LED Billboard Key Architectural Feature Of New Commercial Block March 1, 2024 by Super User Commercial property owners in big markets are pretty regularly now scheming digital billboards into the building designs as revenue sources, particularly when the site has a lot of profile and traffic. That’s the certainly the case with a small but interesting development in LA that has a big 90-degree screen kind of jutting out at …
New JCDecaux-Funded Research Validates Airports As High-Impact Media Environments February 28, 2024 by Super User The French but global out of home media firm JCDecaux has released new research intended to validate airports as particularly strong and opportune advertising environments. The study, called First Class Advertising – The Enduring Magic of Airports, was carried out by the research firm Ipsos – providing what Decaux says is an updated perspective on air …
New DOOH Network Hopes Stretched Screens Atop Grocery Ice Boxes Excites Media Buyers February 27, 2024 by Super User I dunno when I last bought a bag a bag of ice at a grocery, but obviously there all kinds of people who do – as iceboxes are pretty much standard in groceries and convenience stores. So it was inevitable that someone would look at those big old units and decide they’d be enhanced by …
Rear Projection Displays In Empty Storefront Windows Are Back February 27, 2024 by Super User OOH Today has a piece up about a start-up in Chicago that has revived and probably evolved the established notion of using street-level shop windows as advertising displays once the sun goes down, via rear projection and window films. The post is about a campaign run by Live Nation for the legendary rock band Pearl …
Display Tech Company Says Its Outdoor DOOH Screens Have Same Air Cleaning Power As Six Trees February 26, 2024 by Super User Public-facing screens on sidewalks and attached to structures like bus shelters get knocked in some circles for using up energy while having no real purpose beyond advertising, but a small US display technology company says its screens are good for the environment – with the assertion that a coating on its LED display totems has …
Tokyo DOOH Network Has 11,500 Screens In Taxis February 23, 2024 by Super User Language is a big barrier, and it steadily nags at me that much of what gets covered here overlooks what goes on in other parts of the world, notably Asia. Consider news out of Japan of a tie-up between a company that seems to be having genuine success with DOOH screens in taxis and a …
What Does The Walmart-VIZIO Deal Mean For Retail Digital Signage? Both Not Much And Maybe A Lot February 22, 2024 by Super User News of retail giant Walmart buying TV manufacturer VIZIO has promoted lots of discussion about what this means for in-store digital signage and retail media networks, and the answer is both not much and probably quite a lot. Walmart is buying VIZIO for $2.3 billion to get quick access to some 18 million active accounts …
