Intersection and Lyft Bring DOOH to Chicago’s Electric Bike Network July 10, 2025 by Antonia Hamberger Building EV charging infrastructure is expensive, so naturally, many operators have tried turning them into DOOH networks to offset some of those expenses. This venture was successfull in the rarest of cases. One of the main issues is that EV charging stations are often removed from high-traffic areas and the cars themselves can block the …
In a Time of Consumer Doubt, OOH Offers a Loyalty Lifeline July 10, 2025 by Antonia Hamberger Two-thirds of all Americans are influenced by out-of-home advertising in their travel plans. This was the finding of a recent study by the OAAA in collaboration with The Harris Poll, which surveyed around 2,000 Americans on the topic. According to the study, OOH advertising not only influences where people travel, but also what they do …
More DooH Screens Coming to Vancouver Transit as Pattison Wins Ad Contract July 9, 2025 by Antonia Hamberger The Canadian Out-of-Home media firm Pattison Outdoor has secured the advertising rights for TransLink, the largest regional transit authority in Metro Vancouver, British Columbia. Starting August 1, Pattison will be the main provider of advertising across the entire TransLink public transport network – including on buses, SkyTrain, SeaBus, and West Coast Express. The network offers …
German Start-up Brings Lean, AI-Driven DooH Model to North America July 8, 2025 by Antonia Hamberger A German digital-out-of-home start-up that has steadily expanded across Europe is now entering the North American market. Berlin-based Framen has primarily grown within the indoor DooH sector by partnering with major gym, grocery, and co-working chains. Through a contract with WeWork, the young company now manages around 700 screens in co-working offices across the U.S. …
GSTV Screens Spotlight Missing Child Case from 1980 July 3, 2025 by Antonia Hamberger The National Center for Missing & Exploited Children (NCMEC) has teamed up with GSTV to help find Kevin Verville Jr., who was abducted as a newborn in Oceanside, California, on July 1, 1980. He was just 17 days old at the time. According to investigators, Kevin was last seen with a woman who called herself …
Programmatic Ad Buying Comes to 1,350 U.S. Cinemas via NCM and Vistar Partnership July 3, 2025 by Antonia Hamberger Cinema Advertising in the U.S. Goes Programmatic for Global Buyers. National Cinemedia (NCM), the largest cinema advertising platformin the United States, has partnered with Vistar Media to make its inventory available on their DooH supply-side platform. Through Vistar’s SSP, advertisers can now book placements across 17,500 screens in 1,350 cinemas nationwide. Although NCM only launched …
Mid-Sized LED Screens Bring New DooH Presence to Manhattan Streets June 13, 2025 by Balthasar Mayer New York has a new digital-out-of-home network in Midtown Manhattan. The network features 40 double-sided LED displays and is expected to reach 422 million impressions in just four weeks. Pearl Media, the network operator, spent two years setting it up. Each display is about 8 square meters in size and mounted about three meters above …
Healthcare: PRN partners with Quest Diagnostics June 11, 2025 by Florian Rotberg The Stratacache media specialist PRN partners with Quest in bringing content and advertising to screens in more than 2,200 Quest Diagnostics service centers across the US. PRN provides editorial content for the waiting room network and markets the screens primarily targeting brands in the healthcare, wellness, and lifestyle sectors. The DooH and Retail Media subsidiary …
Chile’s Iconic 2009 Screen Gets Bold Upgrade June 11, 2025 by Antonia Hamberger What was once the largest outdoor screen in South America has been renewed – a 360-degree screen wrapping around the upper part of the Torre Entel in Santiago de Chile. The Torre was built in 1974 as a telecommunications antenna. In 2009, it had received a big digital facelift with an LED screen installed below …
With its New App, Doohclick Uses the Power of Mobile for Digital-out-of-Home June 10, 2025 by Balthasar Mayer Nobody will disagree that Digital-out-of-Home is now a data game: In order to compete with digital ad channels, you need data to properly define and segment your target groups. A lot of data. But, as everybody knows who tries to sort through their picture library: Just a big pile of data isn’t enough. You’ve got …
