Transport For London Renews Giant Ad Concessions For Rail And Bus Systems September 16, 2024 by Super User The organization that runs London, England’s vast, multi-modal public transport network – Transport for London (TfL) – is sticking with its existing media partners for the conventional and digital out of home ad concessions on the rail systems and in the streets. Global will continue to manage the rail estate, including advertising sites on the …
Billboard-Sized Video Walls Now Greet Int’l Travellers As They Stumble Off Long Flights To Melbourne September 11, 2024 by Super User Maybe it’s just the old ops guy in me, but I see installations like this impressive one in Melbourne, Australia, and feel relieved when I notice someone had the smarts or hard-learned experience to scheme in a kick-rail system on the walkway, so roller bags don’t shred the bottom part of the LED video walls. …
Vistar Puts Recent Adstruc Acquisition To Work, Incorporate Traditional OOH Planning Into Digital-Centric Platform September 10, 2024 by Super User The ad tech firm Vistar Media has finished whatever heavy code lifting was needed to incorporate Adstruc’s traditional OOH planning software into its overall platform, months after acquiring the company from PJX Media. Vistar says the planning software is now fully available under its umbrella, giving users the potential to save media planners 30% or more …
Barcelona’s First Big LED Marquee Goes Up In Marina For America’s Cup, And Will Stay When The Boats Sail Away August 30, 2024 by Super User The famed America’s Cup sailing competition has started in the waters off Barcelona, and one of the new features down at the city’s marina is a big 200 sq. meter LED display that will be tied to the competition this fall but stay in place for broader uses. It is described as the city’s first …
Fake And Faux OOH Are Becoming More And More Fact August 28, 2024 by Super User Technology marketers have always been a little, let’s say, relaxed about the accuracy and validity of their product claims. So the influx of what has been dubbed fake DOOH over the past two years is really just a new chapter in a long-running story. The good news, however, is that audiences are now more aware …
Quebecor Acquires One Of Canada’s Longest-Running DOOH Networks, NEO-OOH August 27, 2024 by Super User One of the longest-running digital OOH and conventional OOH media companies – Montreal-based NEO OOH – has reached a deal to be acquired by the OOH division of Quebecor Media Inc. The deal gives Quebecor, a BIG player in Quebec media, a bigger footprint in other parts of Canada. NEO has more than 3,000 ad …
This Cell Tower In Oman Doubles As Giant Digital DOOH Ad Totem August 26, 2024 by Super User Hat tip to Damian Rezner, COO of Poland’s Screen Network, for noting this project on Linkedin … Cell phone towers have been disguised as trees and cactuses, and even church bell towers, but I’ve not come across anything like this – a cell phone tower in Oman that doubles as an LED DOOH and community …
Houston’s PickleJar Enhances The Digital Signage Toolset In Its Broader Live Music Venue Tech Offer August 26, 2024 by Super User A Houston company is going at the model of putting revenue-generating digital signage in bars from a different angle – making it part of a broader software and managed services model for bars that operate as live music venues, that includes e-commerce engines for ticketing and tips for performers. PickleJar Entertainment Group says an enhanced …
OAAA Writes In “Human Approval” For Digital OOH Ads To Reduce Risk Of “Problematic Content” August 23, 2024 by Super User This may hit industry veterans as a forehead-slappingly obvious thing to do, but the Out of Home Advertising Association of America (OAAA) has written in the human approval of ads before they go up on screens as a best practice in an amended version of its Digital Billboard Security Guidelines. Those guidelines now include a …
If Only Every Digital Signage Hack Put Fluffy Cat Animations On The Compromised Screens … August 20, 2024 by Super User When a digital sign gets compromised – whether that’s a flat panel in a venue or a big LED display in a public setting – it usually involves something naughty, awful or embarrassing. Cat animations aren’t typically what appear, but that’s what happened recently on several billboards used by the Oregon Lottery. At least seven …
