Largest LED Mesh Display In Southern Hemisphere Switched On In Melbourne August 15, 2024 by Super User This is what’s billed as the largest LED mesh display in the Southern Hemisphere, a 500 sq. meter ad display up above the street and on a corner in Melbourne, Australia’s central business district. It was put in by Aussie integrator Certeq, and uses Absen’s C15-31 mesh product, which is relatively low rez at 15.625mm/31.25mm …
DOOH Forecast To Be $5.9 Billion Business In U.S. By 2028: PwC August 14, 2024 by Super User Out of home advertising in the U.S. is now a bigger revenue business than newspapers and magazines, and by 2028, the digital side of out of home will be a $5.9 billion business, according to the annual PwC Global Entertainment & Media Outlook report. The report pegs the current U.S.market size for OOH at $10.9 billion, which …
DOOH-Bolstered EV Charging Network In Europe Now Insolvent August 13, 2024 by Super User In yet another reminder that making money from advertising is harder than it may appear, a German digital out of home media firm using screens on EV charging stations as the business model is now insolvent. Less than a year ago, the Bavarian firm Numbat had raised 140 million euros in new capital in a …
DOOH Firm Loop Media Delisted From NYSE American; Now An Over The Counter Stock August 12, 2024 by Super User A rough summer just got a bit rougher for the LA-based DOOH media network Loop Media, with notification from New York Stock Exchange that its common stock has been delisted. The NYSE American exchange suspended trading and commenced the delisting process because of Loop’s low selling price. Loop now trades as LPTV on the OTC …
Seat-back DOOH Ad Screens Trialed in Madrid’s Taxi Fleet August 9, 2024 by Super User The Spanish digital signage CMS software firm DENEVA has partnered with two other companies to have a run at making a successful digital OOH ad model out of the back seats of taxis – using AI to offer segmented, geolocated ad targeting. The trial run of what’s been called DigiTaxi involves taxis in Madrid, the …
Loop’s Struggles Continue, With Ad Revenues Off 23% In Most Recent Quarter August 8, 2024 by Super User LA-based Loop Media, which makes ad-supported streaming media channels for place-based venues like bars and salons, continues to struggle in what it calls a challenging ad market environment. Year to year ad revenue was down 23% for the most recent quarter and Loop had a net loss for the period of $5.5 million. From the …
DPAA Opens Registration For Annual Global Summit, Oct. 15 In NYC July 31, 2024 by Super User Registration is now open for the DPAA’s annual Global Summit in New York City, back again at Pier Sixty and running October 15th. From The DPAA: This year’s event promises to be our most dynamic and engaging yet. We’ll explore retail media, video everywhere, programmatic transparency, innovative screen solutions, sustainability, and SO MUCH MORE! Join …
Walmart Opens Up Some In-Store Retail Media Screens To Non-Endemic Advertisers July 31, 2024 by Super User The rise of the in-store display aspect of retail media networks has had almost everything to do with the idea of promoting products and offers to shoppers when they’re in shopping mode inside bricks and mortar stores, but retail giant Walmart is taking the interesting step of opening up its in-store screens inventory to non-endemic …
Here’s a Different, Clever Approach To Adding Digital To Mass Transit Stop Shelters July 30, 2024 by Super User Digital out of home displays at higher profile mass transit stops are commonplace these days, but most of those deployed around the world are high brightness LCDs built in some way or another into the bus shelter. This one in Mumbai takes a very different approach. It’s a two element outdoor LED display that has …
Swiss OOH Media Companies Facing Existential Threat From Local Government Bans July 30, 2024 by Super User Filling the screen inventory with enough ads to pay their way is normally the biggest challenge for digital out of home media companies, but in Switzerland, the challenge is becoming existential – as the highest court in that country has cleared the way for municipalities to banish commercial advertising in public spaces. The ruling this …
