Vertical Impression Creates Tongue-In-Cheek Love Letter Mix Tape For DOOH Industry October 10, 2024 by Super User Tip of the hat to a Canadian company that figured out a unique way to get some attention ahead of next week’s DOOH-focused DPAA Global Summit in New York – a “mix tape” playlist of AI-created original songs Vertical Impression describes as a 10-track love letter to the OOH ad industry The tongue-in-cheek effort – …
Israeli Start-up Demo’ing Full Color Highway Billboard Tech That Uses Almost No Power October 10, 2024 by Super User An Israeli company is doing a demo next week in New York of billboard technology that you might think is what would happen if color e-paper and electro-mechanical technologies snuck off to a hotel room and ended up with a baby. The product developed by KA-Dynamic Color uses a distinct type of reflective display tech …
GSTV Partners With Gas Station Payments Tech Firm Invenco On Retail Media Offer October 1, 2024 by Super User The gas pump media firm GSTV has developed a retail media product and related services in partnership with a company that makes the payments technology for many of the gas stations across the U.S. – offering up what the companies call a unique, branded media experience. Engage Media Full-Service will offer fuel retailers the ability …
The Booze Sounds Disgusting, But The Projection Mapping Campaign For It Is Great September 25, 2024 by Super User The drink concoction makes me cringe and I have no idea about the celebrities involved (Loose Women star GK Barry???), but what I can say is I like how an almost guerilla-style projection is being used for a campaign surrounding an experiential gala run last week in Manchester, UK. The projections were part of a …
College Campus Food Delivery Robots Now Sport Ads On Cargo Boxes September 24, 2024 by Super User Some sort of advertising is slapped on everything from commuter trains, cube trucks and taxis, and all the way down to the cargo boxes on the rear of scooters, so it is no surprise that a company that does its deliveries by autonomous rolling robots sees an opportunity in advertising. Berkeley, CA-based Kiwibot, most known …
Shopfront Windows Projection-Mapped In Chicago To Push Dua Lipa Concert Tickets September 20, 2024 by Super User This is a nice, simple example of using projection-mapping on the windows of a presumably empty retail space in Chicago, driving ticket sales for a concerts a year out. The campaign for pop star Dua Lipa is running on unused retail windows in targeted neighborhoods in the city, using start-up Visual Feeder’s projectors and window …
DOOH-Driven EV Charging Network Starts Rollout In Canada; Prospects Shaky Based On History Of These Efforts September 20, 2024 by Super User I wish them luck, but the history for companies that start capital and operating expense-intensive DOOH media networks is not great. An Australian EV charging company has announced plans to roll out what could be 5,000 locations across Canada, offering motorists with plug-in vehicles free kilowatt hours at stations that have large digital ad screens …
Captivate Partners With AdTech Firm Adelaide To Assess “Media Quality” Of High-Rise DOOH Audiences September 20, 2024 by Super User The dominant media operator of DOOH screens in North American office tower elevators has done a partnership to use technology and methodology called “attention metrics” to give advertisers more insights into what happens when the steel doors open and people pile in. Captivate has a strategic partnership with another NYC company, Adelaide, which describes itself …
Ride-Hailing Service Uses Subway Data For DOOH Ads Suggesting Londoners Take A Cab Instead September 19, 2024 by Super User Triggered and data-shaped digital out of home advertising efforts have tended to be built around common attributes like the weather and geo-location, but an agency working with a German ride-hailing service in London took a very different, cheeky and relevant approach: use public displays to show rides were available in the area when the London …
South Africa OOH Media Adds Screens To Delivery Scooters, Incorporated In Larger Ad Buys September 17, 2024 by Super User Putting digital out of home-focused screens on delivery vehicles is a fairly well-established tactic for media companies, but a South African effort does things a bit differently by making screens on the backs of scooters part of a larger ad buy across several ad formats. The online publication TechCentral reports how a company called Polygon …
