Lots Of Sophisticated Display Tech In Taiwan, But Also Some Goofy Content Calls October 30, 2024 by Super User Electronics and displays are a huge part of Taiwan’s economy, so as you might expect, screens are everywhere – maybe not as much as you might expect outdoors but seemingly in most shops and restaurants in busy retail and public spaces. There are vast underground concourses and malls/food halls in the city center, and one …
M&A: Eletromidia Brings Software Supplier 4YouSee In-House; Touchsource Bolsters Wayfinding Through Oppna Digital Deal October 26, 2024 by Super User A couple of acquisition stories this week – the larger of them coming out of Brazil, where the biggest DOOH media owner has acquired the largest CMS software platform provider in the LATAM region. Eletromidia reaches 22 million people daily through some 40,000 DOOH screens in malls, premium shopping malls, roadside screens in transit shelters, …
Specialty Display Firm Praevar, Best Known For High-Bright LCDs, Goes Green With E Ink Posters October 22, 2024 by Super User A Toronto company known very much for its high-brightness outdoor LCD displays has taken a distinct pivot into e-paper poster displays that consume a fraction of the power. The specialty display manufacturer Praevar has started marketing a 32-inch ePoster based around the E Ink Spectra 6 display, aiming the product at indoor advertising and retail …
Fixed: Pattison Crafts New Screen Layout To Deal With Screwball Hoarding Around Subway Screen October 21, 2024 by Super User You may recall a couple of weeks ago a post about the screwball workaround at a Toronto subway platform that saw construction hoarding built around part of a track information and ad display on the platform. It is a display managed by Pattison Outdoor, and the construction work was news to the media company. So, …
DIGICHIEF Debuts New API-Driven Content Feeds For Local Health Conditions October 18, 2024 by Super User Long-time subscription content provider DIGICHIEF has developed an interesting data partnership with a company that does what it calls healthcare intelligence to provide screen network operators with geo-targeted health information, like the prevalence of colds and flu in an area. It’s a collaboration between Lexington, KY-based DIGICHIEF, using APIs from IQVIA, which operates out of …
Chicago Highway Billboards Hacked; Ads Swapped For Anti-Semitic Messages October 17, 2024 by Super User Let’s assume the IT team at Outfront Media is CLOSELY reviewing its software security in the wake of a hack Wednesday of several digital billboards in the Chicago area, with booked ads replaced by anti-semitic messages linked to the ongoing Israeli-Palestinian conflict. A Palestinian flag was used as the background for messages that were overtly anti-Israel. You …
This LED Ad Display Flies Around October 17, 2024 by Super User Airplanes have been towing printed advertising banners across city skylines for decades, so it was inevitable that someone would develop a service that uses heavy-duty drones to carry suspended promotions and ad banners, including digital ones. Here’s a video of a Japanese company’s LED Vision Drone, based on a remote-controlled drone that can carry a …
Out Of Home Giant JC Decaux Now Rating Environmental Friendliness Of Its Ad Faces October 17, 2024 by Super User The French media company JC Decaux has developed and introduced an “Eco Design Index” that reflects the environmental friendliness of its street-level ad displays as well as the substantially different points of view about environmental issues in digital out of home. Sustainability and what has been coined green signage are big issues and discussion points …
Photos: Here’s A Look At That Solar-Driven Color Billboard Tech October 16, 2024 by Super User Here are some photos I asked for that show the public demo of that Israeli company’s very different approach to making billboards both digital and also sustainable. KA-Dynamic Color and a NYC partner Sign Expo got the OK to show a portion of its billboard tech in a park yesterday and again today (at the corner …
Decommissioned Billboard Vinyls Being Repurposed As Roof Tarps For Hurricane-Damaged Homes October 11, 2024 by Super User This is not digital signage, but involves a nice program that works with a lot of outdoor media companies that increasingly use digital displays for posters and billboards … If a big billboard on a highway or the side of a building is analog, it is probably vinyl – and when the ad campaigns are …
