Europe’s Largest Indoor Billboard Now Just A Very Large Passenger Information Display December 13, 2024 by Super User The big LED ad display in London’s Euston Station – put in a year ago by DOOH media giant JCDecaux – is now a live travel information board, addressing concerns about the passenger experience being less important than ad revenue. Europe’s largest indoor digital billboard was switched off in October, less than a year after …
OUTFRONT Deploys 15 Two-Screen Ad Totems In Partnership With Louisville December 4, 2024 by Super User Digital street furniture gets put on city streets by media companies for the sole purpose, understandably, of hopefully recovering their high capital costs and then making money from ads running on the high-bright display totems. An announcement of a new network on the downtown sidewalks of Louisville, KY reflect how media companies these days have …
Has 3D Creative For Billboards Had Its 15 Minutes (or Months) Of Fame? December 4, 2024 by Super User I am absolutely not a motion graphics designer or any other valid description of a creative pro, so bear that in mind when I suggest the whole 3D visual illusions/anamorphic display thing has maybe had its 15 minutes – or 15 months – of fame. There has been some really good work done by creatives …
OOH Ad Spend In US Up 4.6% For 2024: OAAA November 25, 2024 by Super User Out of home (OOH) advertising revenue in the U.S. increased 4.3% in the third quarter of 2024, nudging past $2B, reports the Out of Home Advertising Association of America (OAAA). The numbers are up for the year by 4.6%. Key Q3 findings: Digital OOH is key growth driver; Digital OOH, which accounted for 33.2% of …
New Digital Board On Venetian In Vegas Wraps Around Resort Archway November 20, 2024 by Super User The F1 race circuit is back in Las Vegas this week, so the city and glitzy Strip will be getting even more attention than usual. And taxi and ride share drivers will be using a lot of salty language as they crawl through traffic clogged by diversions needed to make the Strip a race track. …
360-Degree LED Column, 10M-High Dynamic Windows At New Public Media Project In Taipei November 15, 2024 by Super User Taipei now has an LED-driven public video installation that has some similarities to Outernet London, though not nearly at the same scale. Taipei Lumitree is a public-accessible media installation at the base of one of the many modern buildings in the same district as the Taipei 101 skyscraper. It has 254 square meters of LED …
PRN Opens Retail Media Networks Bridgehead In Europe With 5,000+ Screen Deal Involving Fitness Club Chain November 14, 2024 by Super User Stratacache subsidiary PRN has made its first big move into the European retail media market, doing a partnership deal to sell and manage ads on screens in Basic Fit, Europe’s largest fitness chain. The deal is PRN’s first retail media contract across the Atlantic, involving more than 5,000 digital signage displays in more than 850 …
Loop’s Rough Year Gets Worse; Asks For Restraining Order To Block Sale Of Its Assets By Main Lender November 14, 2024 by Super User A year that one might describe as, umm, turbulent just keeps dishing it out for digital out of home media company Loop Media, which makes a streaming news and entertainment channels , as well as basic digital signage capabilities, available to businesses. There were layoffs in the spring, most of the leadership team was walked …
LED Die Maker Cree Launches Product It Says Bridges Gap Between Old-School And New Display Tech November 13, 2024 by Super User The American LED die manufacturer Cree has launched a new product for outdoor displays that it says bridges a gap between old-school through-hole LED and much newer surface-mounted device (SMD) display technologies. Cree LED says its new CV28D LEDs with what it calls “FusionBeam Technology provides a big boost in resolution and image quality and …
Global OOH Media Body Says Digital Screens Drive 40% Of Revenue While Only 10% Of Installed Base November 6, 2024 by Super User The head of the World Out of Home Organization says OOH advertising growth, especially in Europe, is the being driven by digital screens, with 40% of revenues from less than 10% of locations. WOO President Tom Goddard told the WOO Europe forum in Milan this week that “a big opportunity is being missed with Classic …
