World Out of Home Organization Partners With Japanese OOH Industry For First Media Conference In That Country January 21, 2025 by Super User The World Out of Home Organisation (WOO) is holding a media business conference in Japan for the first time next month – a one-day session in Tokyo on Thursday, Feb. 20. The event has been organized by representatives of the Japanese OOH industry, working with WOO, self-described as the world’s only global Out-Of-Home (OOH) advertising …
Jakarta’s Int’l Airport Includes Huge 300 Sq. Meter LED On Arrivals Area Wall January 21, 2025 by Super User Perhaps inspired by the massive and stunning LED displays deployed in Singapore’s Changi airport, the baggage claim area at Terminal 3 of Soekarno-Hatta International Airport in Jakarta has a huge display greeting arriving passengers. The 300 sq. meter LED display is operated by the OOH media company Pixel Group Indonesia and it runs advertising. I …
Brand Tries 3D Visual Illusion Creative … On A Highway Billboard In Jordan? January 17, 2025 by Super User There are now countless LED displays on buildings and even inside shopping malls that are using dual-face 90-degree corner set-ups to do 3D visuals illusions, most of them so-called forced perspective ones that mean the illusion only works for viewers from a narrow and specific viewing angle. So it seems, at least, exceptionally weird to …
Giant LED Facade On Seoul Flagship Dep’t Store Boosts In-Store Sales, YoY, By 20% January 14, 2025 by Super User The rationale for large footprint LED displays in busy urban areas is almost universally about the number of eyeballs and the directly related opportunity to view advertising spots, but a giant wraparound billboard over the entry to a Seoul department store has a different, and super-interesting metric: in-store sales. The big, new Samsung-made LED display …
T-Mobile Has $600M Deal To Buy AdTech Firm Vistar Media January 13, 2025 by Super User Mobile carrier T-Mobile has a definitive agreement to acquire Vistar Media, the leading provider of technology solutions for digital-out-of-home (DOOH) advertisements reaching millions of consumers throughout their daily lives. T-Mobile will pay approximately $600 million in cash, subject to closing adjustments. Through the T-Mobile Advertising Solutions business, T-Mobile will acquire all of Vistar’s industry-leading capabilities. …
75-inch Color E-paper Display For DOOH Networks Showing At ISE January 10, 2025 by Super User Well this is interesting … The Taiwan firm Agile Display Solutions has debuted what it calls the world’s first full color 75-inch e-paper display, at a digital out of home event in Belgium. The unit is an E Ink display – either Kaleido or the high-end, richer color Spectra 6. Agile already markets a 32-inch …
Clear Channel Continues EU Exit, Selling Europe North Business To Hamburg’s Bauer Media Group January 9, 2025 by Super User The US-based outdoor media company Clear Channel is continuing to back its way out of the EU market, with news now that the company has sold its Europe North business to a family-owned and run business that has operations in everything from radio and print to radio. Clear Channel has a binding agreement to sell …
Video: Clever Creative Drives Illusions On Corner Of Changsha Office Block December 30, 2024 by Super User The Yaham staffer posting this on Linkedin unfortunately references this as a “naked-eye 8K 3D screen” on a building in Changsha, China, but this caught my eye because at least one of the visual illusion creative pieces running on the screen does a nice job of working with the physical features of the building. The …
One Of The Bigger Outdoor LED Displays In Germany Just Went Up, Attached To A High Rise With Velcro December 20, 2024 by Super User We are well past the days of getting excited or intrigued about big displays being attached to the sides of buildings, as that sort of thing is now commonplace, but this DOOH installation in Dusseldorf, Germany is interesting because of how engineering factored in. The new 70 square meter display is on the top of …
Broadsign Staffers Ski All Weekend Raise $31K+ For Children’s Causes December 16, 2024 by Super User Big high fives to a bunch of people at Montreal’s Broadsign, who raised more than $31,000 this past weekend for children’s causes during what’s called the 24h Tremblant relay race, which ran Friday-Sunday at the Mont-Tremblant report area outside of Quebec’s largest city. The annual fundraising event invites teams to relay for 24 hours by …
