Digital Now Accounts For 39% Of JC Decaux Revenue, Up 5 Points In One Year March 10, 2025 by Super User JC Decaux, the biggest largest outdoor ad company on the planet, saw the digital side of its business grow by 21.9% last year, with digital out-of-home advertising now making up 39% of the company’s total revenue – up nearly 5 percentage points year to year. Digital’s growth was even more pronounced in the fourth quarter, …
Digital Growth Drives Out-of-Home Ad Revenue to Historic $9.1 Billion: OAAA March 7, 2025 by Super User The out of home ad industry in the U.S. crossed the $9 billion revenue threshold for the first time, up 4.5% year on year to $9.1 billion, according to new data from the Out of Home Advertising Association of America (OAAA). DOOH continues to be the high performer, growing 7.5% in 2024 and now accounting …
Broadsign, Sustainability Platform Scope3 Partner On Comprehensive CO2 Footprint Modelling For DOOH Networks March 6, 2025 by Super User You don’t get the sense energy conservation and greenhouse gas issues are going to get much attention in the U.S. anytime soon, but it’s something much of the rest of the world is looking at and in some cases putting rules and regulations around. To that end, the Canadian, DOOH focused CMS and programmatic company …
Adomni Starts Beta Testing AI Toolset To Speed, Simplify DOOH Media Campaigns March 3, 2025 by Super User The digital out of home online marketplace Adomni has started beta testing a new AI-driven toolset intended to both speed up and simplify the process media buyers and in-house teams at brands use to target campaigns to display networks across the U.S. Jeen AI is positioned as an “advanced AI Agent designed to revolutionize campaign …
Hivestack Brand Retired As Adtech Firm’s Capabilities Formally Rolled Into Perion’s Next-Gen Offer February 27, 2025 by Super User It has been a year and change since the Israeli adtech firm Perion acquired Montreal’s Hivestack in a cash deal reportedly worth $100M, and as happens, the buyer is now ready to fully assimilate the acquired entity – with the Hivestack brand going away and becoming part of a next-gen offer called Perion One. From …
Daktronics Says New Billboard Line Reduces Power Needs By As Much As 20% February 24, 2025 by Super User Sustainability is a much bigger issue for digital signage and DOOH network operators in Europe than it is across the water, especially in the U.S. But it is not an entirely foreign concept, though reducing energy footprints may have more to do with the bottom line than the fate of the planet. South Dakota manufacturer Daktronics, …
Intuitive AI Deploys First Screen-Driven Trash Sorter At Boston Logan February 21, 2025 by Super User The podcast now up on Sixteen:Nine is about a Vancouver company called Intuitive AI that blends image recognition with digital signage and DOOH to come up with a recycling assistant for trash bins in busy public spaces. The company already has a lot of deployments, and now has one operating at Boston’s Logan International Airport …
Murals, Props And Sync’d LED Lighting Mashed Up To Promote Champagne On LA & NYC Storefronts January 23, 2025 by Super User The NYC media solutions company Inwindow Outdoor was known in earlier days for street-level storescapes that mixed rear projection on empty shop windows with printed vinyl graphics to turn distressed real estate into sidewalk billboards. But recently it has focused more on multimedia work that blends technology with art in interesting ways – like this …
DynaScan Confirms Plans To Demo 75-Inch Color E-Paper Ad Totem At ISE January 22, 2025 by Super User Taiwan display manufacturer DynaScan has confirmed it is adding a large-format e-paper display to a product line-up that has been dominated by high-brightness LCD display totems for digital out of home advertising. When I was in Taiwan in late October, and had a tour of DynaScan’s impressive headquarters and production facility, the company hinted it …
Creative On Eight-Story Mesh LED Attached To Atlanta Tower Honors Martin Luther King Jr. January 21, 2025 by Super User While most of the press attention Monday was on the return of Donald Trump to the White House, it was also Martin Luther King Jr. Day in the United States, honoring the legacy of the slain 1960s civil rights leader. The King Center, which is all about Dr. King and his wife Coretta Scott King, …
