Fuel Retailer DOOH Network GSTV Has New Private Equity Owners April 21, 2025 by Super User Fuel retailer-focused DOOH network GSTV has changed owners, with MidOcean Partners picking up control from another PE firm, Rockbridge Growth Equity, which will hag on to a minority stake in the Detroit company. GSTV is one of the larger DOOH networks out there, with screens at pumps at some 29,000 fuel retailers in the U.S. …
Tik Tok Video: Small Town Businesses Use Road Signs To Playfully Taunt Each Other April 11, 2025 by Super User Some Friday fun to take your mind off all the nuttiness for a minute or two … This is a bit dated but great – a playful sign war in a small Missouri town that had various businesses needling each other or just adding some color. The first signs were analog but operators with outdoor …
Apple, McDonald’s Still Biggest OOH Ad Spenders IN US; DOOH More Than Third Of All Buys : OAAA April 10, 2025 by Super User The big spenders in out of home advertising in the United States continue to also be some of the biggest global brands, according to a new Megabrands report from the Out of Home Advertising Association of America (OAAA). The 2024 MegaBrands and 2024 OOH Advertising Facts & Figures reports show Apple, McDonald’s, Amazon, Coca-Cola, and Verizon still …
Spectrio Launches RMN Gateway To Turn In-Store Digital Signage Screens Into Revenue-Generating Assets March 27, 2025 by Super User Tampa-based digital signage software and systems provider Spectrio has boosted its capabilities for targeted retail customers with the launch of what the company calls RMN Gateway, which enables businesses to transform their in-store screen networks into revenue-generating retail media networks (RMNs). RMN Gateway enables retailers to monetize digital touchpoints like shelf-edge and end-cap screens by …
Western Union Using Vistar’s DOOH Tech Stack To Drive 2,200+ Screen Retail Media Network March 25, 2025 by Super User I’m skeptical about the fortunes of many retail media networks, but a new involving locations where Western Union services are available could have legs – since a lot of the screens were already in place and the money transfer services offered by Western Union pretty nicely define the audience and the advertisers who might want …
Amscreen Joins Growing List Of Specialty Display Firms Testing Large-Format Color E-Paper As High-Bright LCD Alternative March 21, 2025 by Super User It is likely that at some point all of the specialty display manufacturers who have long focused on LCD, and more recently dabbled in direct view LED, will add color e-paper displays to their product range – particularly in parts of the world that pay attention to pesky little issues like climate change, and energy …
JCDecaux Now Has Giant 17-foot Tall LED Ad Totems In Downtown San Francisco March 19, 2025 by Super User The qualifier I’ve heard numerous times about using LED for outdoor advertising “street furniture” is that the resolution can’t match what a full HD or 4K high-bright LCD can offer, and that may well be the case unless a media company invests in still super-expensive ultra-fine pitch LED. But what LED offers – setting pitch …
London Screens-On-Ebikes Firm Starts Parking Scooters To Reach Crowds At Big Events March 18, 2025 by Super User Delivery scooters fitted with displays on the cargo boxes behind the rider is really just a new spin on a well-established idea of mobile ad displays – from the sides of cube trucks to the tops of taxis and ride-share cars. But the London company that has some 100 all-electric delivery scooters tearing around the …
New Bike-Pulled Digital Screens Target London’s Traffic-Restricted Central District March 11, 2025 by Super User Almost a year ago a company called CityShuttle rolled into London with a proposition that electric-assisted bike/trailer set-up for cargo delivery and novelty passenger rides could also have screens on them that could offset operating costs by being sold for advertising. Eleven months on, the company has now introduced what it calls eDooh, a mobile billboard …
Doohclick Adds Tool To Help Ad Networks Track Display Performance in Real-Time March 11, 2025 by Super User The Swedish software firm Doohclick, which as the name strongly suggests is focused on supplying a management platform for ad networks, has now rounded out its offer by adding screen health reporting to its toolkit. The company – self-described as a CMS, ad server, video player and analytics tool in one seamless workflow – has …
