Alfalite Expands Into the Americas Through Partnership With Adistec November 12, 2025 by John Berkovich LEDs manufactured in Europe are becoming increasingly attractive to customers in the U.S., particularly in government-related projects and other business-critical verticals that preclude Chinese solutions from the outset due to safety and ongoing tariff concerns. It’s not surprising, then, that Alfalite, based in Spain, is seeking to expand business in North America with the announcement …
Lionsgate Rolls Out ‘Hologram-ish’ Movie Stars in 15 U.S. Theaters November 11, 2025 by John Berkovich No, it’s not a hologram but it sure looks like one. Lionsgate has unveiled interactive “hologram-ish,” as Sixteen:Nine founder Dave Haynes would say, pop-ups featuring the cast of Now You See Me: Now You Don’t in 15 theater lobbies across the United States. The activation lets moviegoers pose for selfies with life-size digital versions of …
Glass-Media and Digi Point Media Launch Transparent LED Poster, Targeting Retail’s Poster Problem November 10, 2025 by John Berkovich Dallas, USA-based Glass-Media, in partnership with Digi Point Media, has unveiled a transparent LED poster designed to replace printed storefront graphics with lightweight and remotely managed digital displays – the latest addition to a fast-growing category of transparent LED displays. According to Glass Media, its new display weighs just 13 pounds and can be installed …
Philips Mediasuite TVs Bring Streaming Luxury to Vietnam’s Grand Pioneers Superyachts November 10, 2025 by John Berkovich Two new 110-foot luxury superyacht hotels anchored in Vietnam’s Halong Bay have given their luxury cabins a technological upgrade: the Grand Pioneers I and II, operated by the Viet Thuan Group, are the first vessels in the region to be equipped with professional hospitality displays from PPDS. In collaboration with AV integrator Logico, PPDS installed …
London’s Battersea Power Station Gets Projection-Mapped with “Apple Trees” This Christmas November 7, 2025 by Antonia Hamberger Nike used the same brick towers for an out-of-home campaing as early as 2013. Now, Apple has taken over the chimneys of London’s Battersea Power Station – those unmistakable sentinels overlooking the south bank of the Thames – for its new Christmas campaign. From December 6 to 22, the facade of the former coal-fired power …
Santa Monica Weighs Digital Billboard District Amid Preservation Concerns November 6, 2025 by John Berkovich Santa Monica, California, is considering a plan to introduce up to 16 large digital billboards along its famous Third Street Promenade and adjacent Santa Monica Place, marking another step in the city’s gradual embrace of digital out-of-home media after decades of resistance. The initiative, developed in partnership with Los Angeles-based Big Outdoor, expands on the …
Immersive AV Upgrade Transforms Storytelling at National WWI Museum November 6, 2025 by John Berkovich The National WWI Museum and Memorial in Kansas City has undergone a major audiovisual refresh, bringing the history of World War I to life through immersive, interactive technology. Designed and integrated by Electrosonic with projectors from Christie and LED screens from Nanolumens, the project enhances visitor engagement across several key exhibits while preserving the museum’s …
Diversified Deepens Footprint in India as AV Market Readies for Take-off November 6, 2025 by John Berkovich Global AV integrator Diversified has announced a major expansion of its operations in India, increasing engineering, service, and project-delivery teams across the country to accelerate growth across the APAC region. India is emerging as one of the fastest-growing professional AV markets in the APAC region. According to a recent industry analysis by invidis, the country …
Perion Drops Its Own DooH Player – Possibly Killing the Third-Party CMS November 6, 2025 by Antonia Hamberger DooH providers using Perion to operate their networks and sell ad space may soon no longer need a separate CMS to play out campaigns. The Israeli ad tech company is launching its own software for managing and playing digital out-of-home campaigns: the Perion DOOH Player. This move expands Perion’s platform into a complete, end-to-end solution …
Hinkle Fieldhouse Adds Modern LED Systems Ahead of Centennial Season November 5, 2025 by John Berkovich Butler University in Indianapolis, USA, has completed a major digital upgrade at historic Hinkle Fieldhouse, introducing new LED video systems that bring modern fan engagement to one of college basketball’s most iconic venues. The renovation, reported in June 2025 by Sixteen:Nine, is now ready for the Bulldogs’ 2025–26 basketball season. It includes a new center-hung …
