H1 2025: JC Decaux North America Sees Double-Digit-Growth July 31, 2025 by invidis In the first half of 2025, the biggest global outdoor advertiser JC Decaux achieved slight growth of 3.4 percent to €1.868 million internationally, despite a mid-single-digit decline in China. Organic growth amounted to 3.3 percent. In Q2, the company posted a record result despite low growth of 1.6 percent. This was due to the strong …
For England Title in Women’s Euros, Nike Gives a Twist to its Logo – Again July 29, 2025 by invidis In a thrilling penalty shootout against Spain, who dominated the field for long periods, England’s women’s national soccer team, the Lionesses, won the European Championship – the second time in a row. For this, the iconic DooH screen at Piccadilly Circus in London has honored the Lionesses – through the national team’s sponsor, Nike. The …
Is This Finger Lickin’ DooH? Taggify Helps KFC on Domination in Buenos Aires July 28, 2025 by invidis I like DooH dominations. They jump right in the face, and if the creation is good, they deliver a great impact. Times Square is most famous for spectacular dominations, just look at the campaign for Taylor Swift’s album “Midnights” three years ago. But dominations aren’t reserved to New York. Recently, KFC promoted their fried chicken …
20,000 DooH Screens in Poland Linked to Missing Children Hotline July 25, 2025 by Antonia Hamberger Over 20,000 digital-out-of-home screens across Poland are currently synchronized to the national hotline for missing children. The screens light up in real time whenever a call is made to report a missing child. The campaign responds to a concerning statistic: in Poland, a child or teenager goes missing approximately every four hours. To raise public …
“Holographic” Displays to Dazzle Soccer Fans in Switzerland July 23, 2025 by Antonia Hamberger LED rotor displays – whose hologram-like effects often draw crowds at trade shows– are still a rare sight in real life. But marketers seem to have taken a liking to them, as seen currently at Zurich and Basel train stations in Switzerland, where brands are capitalizing on the increased foot traffic during the Women’s European …
LA’s Sunset Strip Just Got Its First Anamorphic LED Screen July 21, 2025 by Antonia Hamberger A ride down LA’s Sunset Strip is like a journey through the history of out-of-home advertising. Some remnants still linger of the iconic billboards that showcased the Beatles parading over Hollywood’s hottest nightclubs in the 80s. Today, nearly half the billboards on the Strip are owned by streaming giant Netflix, which began steadily acquiring OoH …
Vistar Expands OoH Marketplace with Programmatic Guaranteed Deals July 18, 2025 by Antonia Hamberger Vistar Media, one of the largest supply side platforms (SSPs) for OoH, now also supports Programmatic Guaranteed. This means advertisers can lock in where their out-of-home ads will run and agree on the price ahead of time. Media owners tend to favor these deals because they offer a clearer view of demand and help secure …
Ocean Outdoor Launches Mobile Cubes to Complement Iconic DOOH Displays July 11, 2025 by invidis The DOOH media company Ocean Outdoor is known for iconic screens around the UK and the deepscreen technology that’s often used to produce forced perspective spots and interactive campaigns. Now, Ocean has introduced a mobile DOOH setup to complement campaigns on the big screens. It’s a cuboid with two curved screens, stretching six meters wide …
Intersection and Lyft Bring DOOH to Chicago’s Electric Bike Network July 10, 2025 by Antonia Hamberger Building EV charging infrastructure is expensive, so naturally, many operators have tried turning them into DOOH networks to offset some of those expenses. This venture was successfull in the rarest of cases. One of the main issues is that EV charging stations are often removed from high-traffic areas and the cars themselves can block the …
In a Time of Consumer Doubt, OOH Offers a Loyalty Lifeline July 10, 2025 by Antonia Hamberger Two-thirds of all Americans are influenced by out-of-home advertising in their travel plans. This was the finding of a recent study by the OAAA in collaboration with The Harris Poll, which surveyed around 2,000 Americans on the topic. According to the study, OOH advertising not only influences where people travel, but also what they do …
