Ad Business Going Mad About Meta Data December 13, 2011 by Dave Haynes Anyone who produces creative or is tasked with the actual job of getting the right media to the right screen at the right time will find this interesting. MediaPost is reporting how Madison Avenue’s top trade associations are formally making a push to standardize metadata into the creative production process, with the goals of reducing …
Is 0.5% Engagement A Measure Of Success? December 13, 2011 by Dave Haynes A recent press release about an interactive screen program in UK shopping malls didn’t seem all that interesting – particularly one trying to get kids to dance with virtual penguins – so I skipped on by it. But Barnaby Page at ScreenmediaMag.com read the release more carefully and got his calculator out – and made …
ABC media sales takes a Taxi TV ride December 1, 2011 by Dave Haynes There are vastly differing opinions as to whether Digital OOH should get a slice of the TV spend pie, and as many opinions on whether the medium can be sold like TV. Both will get a test starting next month as the ABC TV network’s national and local ad sales people try including screens in …
Cosmetic surgery network launches in Spain November 30, 2011 by Dave Haynes Medical networks are without argument one of the strongest verticals for Digital Out Of Home, but I can’t recall seeing a network that got focused on cosmetic surgery. Until this morning. A Barcelona-based software startup, Beablooo, has worked a deal with the Spanish Society of Medicine and Cosmetic Surgery to launch CosmesisTV. “Beabloo has provided …
iSign Signs With BroadSign For Sign Network November 23, 2011 by Dave Haynes Mixed impressions rule the day over word that my old colleagues at BroadSign have bagged the software deal for a rather large Canadian Digital OOH network. At somewhere between 1,400 and 5,600 licenses, it’s a godzilla deal up here amongst the roaming caribou and wandering bands of concussed former NHLers. However, the deal is with iSIGN …
Updated: Kinetic says Eyes On not mandatory for OOH buys in New Year November 21, 2011 by Dave Haynes Kinetic Americas has clarified a news story yesterday that suggested the media planning agency was no longer going to buy any Out Of Home that was not measured by the Traffic Audit Bureau for Media Measurement’s “Eyes On” ratings. The story suggested the world’s largest planner and buyer of OOH would only buy Eyes On-rated media starting …
DPAA to help run advertising summit at DSE 2012 November 7, 2011 by Dave Haynes Digital Signage Expo has worked a partnership with the Digital Place-Based Advertising Association that will see the DPAA active involved in the programming for a full-day “Advertising Summit” at next year’s trade show in Lost Wages. The event will run on Tuesday, March 6, a day ahead of the show floor opening and the same day …
Asics does slick digital domination wall in NYC subway station November 4, 2011 by Dave Haynes In the traditional out of home business, an ad campaign that pretty much takes over an environment is called a domination campaign. This is something of a digital domination program put together at the Columbus Circle subway station in New York. Inwindow Outdoor is known primarily for doing hybrid digital and graphic print programs on …
DPAA media summit coverage: agency CEOs weigh in November 4, 2011 by Dave Haynes Several posts are up on sister site, DigitalOOH.biz, with the extended points of view on the planning and selling process from three CEOs of big New York-based agencies such as Horizon, Targetcast and Kinetic Americas. What they have to say is pretty interesting. Anyone who sells in this space and visits agencies would benefit from …
Big agency CEO sees huge role for Digital OOH in media mix October 26, 2011 by Dave Haynes The CEO of Aegis Media for the Americas region sees a huge role for digital place-based/digital OOH in the media mix, but Nigel Morris also sees all kinds of challenges. I recorded his presentation last week at the DPAA summit and transcribed it. I was hoping my new speech to text software would do that, …
