DPAA Drafts RFP Guidelines For Buy-Sell Process in Digital OOH February 8, 2012 by Dave Haynes One of the real consistencies in the digital advertising business is that there is very little in the way of consistency. The people who control media dollars go crazy because the pitches for media avails that would seem similar come in reading wildly different. The people making the pitches go crazy because they’re not really …
Sightings: Citibank Time-Lapsed Video Wall At JFK February 7, 2012 by Dave Haynes [vimeo id=”32455924″ width=”600″ height=”350″] I can’t find a whole bunch of detail about the timing or status of this project, but it’s another example of effectively using the long runs of digital screens in a concourse at JFK’s American Airlines International Terminal in New York. This is the same run of screens, I think, that …
MediaPost Digital OOH Forum Set For April 11 January 30, 2012 by Dave Haynes The annual MediaPost Digital Out-of-Home Forum and Awards has been fixed for April 11 in New York City. I’ve virtually attended the last two years via video stream but this year intend to be there bothering people in person. The agenda is still taking shape but the organizers are looking for entries for awards crossing 10 categories …
New Nielsen Numbers Boost Adspace’s Mall Proposition January 30, 2012 by Dave Haynes The Adspace Digital Mall Network is, I’m told, doing quite well in terms of media sales and that will owe to at least three key things – experience, footprint size and credible measurement. The largest in-mall digital advertising network in the U.S. has been around for a decade, and spends the money to get properly measured. …
VeriFone Newest DPAA Member January 27, 2012 by Dave Haynes VeriFone Systems, Inc., which does ad screens in taxis and at gas pumps, has signed up as the newest member of the Digital Place-based Advertising Association (DPAA). “As we continue to grow our digital network presence it is increasingly important for us to have a seat at the table on matters of importance to the …
Out Of Home Leads US Media Spend Growth January 19, 2012 by Dave Haynes Outdoor advertising “seems” to be the bucket most often associated with media spend for digital out of home, and if that is really the case, then it’s a good bucket to be in these days. Measured ad spend for OOH grew at three times the rate of any any other medium during the first three …
Tying Digital OOH To Daily Deals January 19, 2012 by Dave Haynes Daily Deal Media, which covers the daily deal industry populated by companies like Groupon and Living Social, has released an annual industry outlook and year-in-review report with some interesting insights that would be useful to Digital OOH networks that partner these kinds of companies. Among the key findings covered within the report: The attrition rate …
Big Screen Augmented Reality Lets People Interact With Virtual Disney Characters January 16, 2012 by Dave Haynes [youtube id=”DRRu5dKRfTU” width=”600″ height=”350″] Kris Matheson, the director of sales and marketing at Artisan Complete, sent me a note pointing to a recent big LED board iteration of augmented reality for Disney. Running a jumbo board in NY’s Times Square, people had the opportunity to interact with virtual Disney characters. The concept is not new, …
NBC Selling Other Half Of NYC Taxi Fleet’s Screens December 20, 2011 by Dave Haynes A few weeks after the company that has media rights on roughly half the officially sanctioned taxis in New York announced a media deal with a TV network, the other company that has the other half of the cabs announced its own media deal, with a different TV network. If any situation screamed merger/acquisition, it’s …
Outcast Plugs In Early, Really Early, To EV Charging Station Market December 15, 2011 by Dave Haynes Here’s an interesting business model exercise: figure out whether there is an advertising rationale for being on electric vehicle charging station screens. Gas pump Digital OOH network guys Outcast have announced a deal to sells ads on screens on Blink electric vehicle (EV) charging station in the U.S. “In partnering with Outcast, a leader in …
