Danaher at DPAA Summit: The medium needs to be defined October 21, 2011 by Dave Haynes In Sue Danaher’s opening address Wednesday at the Digital Place-based Advertising Association media summit, she related how her first year on the job involved a lot of time invested in meeting with agencies and brands to listen to their perceptions of the emerging medium. It grew really evident, she says, that the medium needed to …
RMG’s Addiction campaign raises marketing game in Digital OOH October 21, 2011 by Dave Haynes Travels kept me from writing about this earlier in the week, but the Fedex pkg that showed up Thursday with a print version of the RMG Network’s Addiction campaign reinforced the need to write this up. The Digital OOH/OOH TV/Digital Place-based company has pretty significantly raised the game on marketing this medium with a new …
DigitalOOH: Dynamic media is the future, says Coke’s marketing head October 14, 2011 by Dave Haynes I just posted a piece on our sister site – DigitalOOH.biz – about a recent presentation by the head of integrated marketing and communications for a little company called Coca-Cola. Wendy Clark went through a bunch of things during her chat with the people attending a NYC ad conference, but she spent a bit of …
Canadian ad giant Palmer helping guide Digital OOH firm October 13, 2011 by Dave Haynes I see a lot of press releases in a day and by necessity skip through them pretty quickly. It took a second pass through a releases late yesterday for me to pick up that, “Oh, it’s THAT Frank Palmer.” A Vancouver-Whistler company called RTOWN Communications – which has a hotel and resort in-room TV channel, …
DPAA releases final line-up for next week’s media summit October 12, 2011 by Dave Haynes The agenda has been firmed up for next week’s Digital Place-based Advertising Association media summit in New York. It’s part of a pretty substantial Digital OOH week in the city. There’s the two-day Digital Signage Investor Conference, chaired by DailyDOOH blogger/shit-disturber Adrian Cotterill and Steve Nesbit, who has been around this sector about as long …
Consolidation: Newad takes on competitor’s ad sales October 11, 2011 by Dave Haynes Montreal’s Newad has done a sales rep deal to market the digital screens run by what would have been something of a competitor, BarNet. By taking on BarNet’s screens in some 140 clubs in Canada’s biggest cities Newad more than doubles its digital sales footprint to some 1,300 screens targeting a decidedly young, hip and heavy-spending …
New VW tears things up in digital, static and augmented reality OOH effort October 7, 2011 by Dave Haynes ClearChannel and a creative team working for Volkswagen Canada did a nice job on a combination digital and conventional out of home campaign that also layers in mobile, augmented reality, online and social media. The campaign involves static and digital boards now running at Toronto’s Dundas Square (that city’s Times Square) promoting the 2012 VW …
New content hub launched for Digital Out Of Home business October 4, 2011 by Dave Haynes The premise is pretty simple – create an online destination for people who just want to read about buying and selling digital out of home media, and not about much or any of the technical stuff that makes it tick. And then get the writing done by people who have things to say, but don’t …
DPAA beefs up board with three new members October 3, 2011 by Dave Haynes The Digital Place-based Advertising Association has bulked up its board with more than a bit of a who’s-who of the Digital OOH advertising space. The board now has 10 members with the addition of: Michael Bush, CEO of NTN Buzztime; Garry McGuire, CEO of Reach Media Group; and Dominick Porco, CEO of Adspace Networks, Inc. …
DPAA Media Summit agenda firmed up September 29, 2011 by Dave Haynes The agenda is now pretty much together for the Digital Place-based Advertising Association’s media summit coming up next month in New York. I like the looks of this event because precious little microphone time is allocated to sponsors. That means the risks of some VP Sales or Chief Something Officer going rogue and pitching his …
