New Health Care Network Somehow Aims To Tie Up What’s Already Tied Up February 28, 2014 by Dave Haynes An over-the-counter traded entity called Broadcast Live Digital Corp. is the latest entrant in the old build it and they will come health care digital OOH ad sector. The Toronto-based company announced Friday that it is launching “Location-Based Healthcare Digital Media Networks” in the billion dollar “Digital out of Home” sector throughout North America. Broadcast Live …
Research Pegs Digital Out Of Home As World’s 2nd Fastest Growing Medium February 27, 2014 by Dave Haynes PQ Media has pushed out new global market research that suggests digital OOH media “may be on the cusp” of its big breakout phase. The research firm suggests digital signage is “now the world’s second fastest-growing ad medium, and it is quickly becoming a vital component of the transitioning media ecosystem.” (Note: even the company that …
See A Static Poster Model’s Hair Windswept By Passing Subway Cars February 27, 2014 by Dave Haynes I love the simplicity of this. On the platform of a Stockholm subway stop, what looks like a static backlit poster ad for Apotek Hjärtat’s Apolosophy hair care products comes alive when a train comes into the station. The hair on the model in the ad is as windswept as that of the other people on …
RMG Exec Meetings Must Be Seriously Weird February 20, 2014 by Dave Haynes Updated The senior management meetings at RMG Networks must be so odd because of the wildly different product directions that company took on when it acquired Symon in the lead-up to going public. On the one hand, you have an Out Of Home media company selling into airline seat-backs, shopping mall food courts and packaged …
BroadSign Plugs Digital OOH Clients Into Vistar’s Programmatic Buying Platform February 12, 2014 by Dave Haynes BroadSign has launched a new product called BroadSign Connect that ‘s effectively a direct connector with Vistar Media’s programmatic media buying solution. Digital OOH networks running on BroadSign’s ad-centric platform can now opt-in and allow unsold ad inventory to be bought by planners via the Vistar, which has in the past year gained a lot of …
Monster Media’s New Patent May Cramp Social Media Style Of Many SW Vendors February 10, 2014 by Dave Haynes Most of the chatter in the last 2-3 years about digital signage has been about the so-called trolls out there that are mostly or entirely in the business of filing legal actions and generating revenues from pre-court settlements. But not all the disputes and IP issues involve trolls. A company that’s been part of the …
Multi-Platform Media Program Drives 109M Tweets, Texts, Shares … In One Day February 6, 2014 by Dave Haynes This is pretty impressive in terms of the potential impact of multiple mediums on an awareness and fundraising campaign. The Bell Let’s Talk program that ran last week in Canada – focused on mental health issues – generated 109,451,718 tweets, texts, calls and shares in one day. Repeat: one day. The program included social media incorporated …
Digital Out Of Home Is All About Location, Location, Location February 2, 2014 by Ryan Gushue Guest Post: Jeremy Ozen, Vistar Media Whether you’re house-hunting or just watching people do that on HGTV, you’ve doubtlessly heard the magic triplicate phrase: Location. Location. Location. But “location” is no longer just the provenance of the real estate industry. Location, increasingly, is the domain of the marketer. For those of us who have embraced …
Adcentricity In Bankruptcy Protection Process; Creditors Owed $3.8M January 31, 2014 by Dave Haynes Adcentricity, the Canadian media company started to roll up and sell the aggregated media inventory of scores of small to large digital out of home media networks, has officially entered the bankruptcy protection process. The collective companies that fall under the Adcentricity umbrella owe $3,828,909.35 to creditors, according to papers filed in Ontario courts through …
Canada’s Tim Hortons To Have 3rd Party Ads January 29, 2014 by Dave Haynes Tim Hortons has officially confirmed it is rolling out a new digital network in some 2,200 of the iconic Canadian coffee/bake shop’s locations. The announcement today comes on the heels of a soft announcement covered here earlier in the month, and the only real new news is that Tim’s TV will have third-party advertising, as …
