GSTV CEO On Outcast-Gilbarco Deal: Different DNA Will Be Challenge January 21, 2014 by Dave Haynes The recent news that a fuel dispenser firm (Gilbarco) had acquired a media firm (Outcast) that puts ad screens on top or in the pumps was pretty interesting. In its immediate wake, the CEO of Outcast’s prime competitor offered to pass along his point of view. I was way out of town, so I asked …
Sneak Peek: World’s Biggest Indoor LED Ad Board January 21, 2014 by Dave Haynes It looks like the world’s largest indoor LED ad media board is about ready to permanently switch on and start making money for JC Decaux and the operators of central London’s Waterloo rail station. Called Waterloo Motion, the board is 40 metres long by 3 metres high, or for the metric-challenged, roughly 130 ft by …
How To Amplify Consumer Engagement By Combining Social & Digital OOH January 20, 2014 by Paul Vincent GUEST POST Although the rationale for leveraging social media in a cross channel strategy is obvious to some, it remains less obvious to many in the Out Of Home industry. So it’s worthwhile both explaining that rationale, and then demonstrating its measurable impact. The “old way” of advertising was one way, akin to monologue, where …
Gas Pump Giant Gilbarco Buys Gas Pump Media Firm Outcast January 13, 2014 by Dave Haynes One of the big boys in the gas pump hardware business has bought one of the big boys in gas pump media. Gilbarco Veeder-Root has reached a definitive agreement to acquire Outcast Media, with Outcast operating as the media business unit of Gilbarco. Says a release this morning: Gilbarco’s Applause TV delivers high entertainment value …
Italian Digital OOH Rail Network Gets On Track Via BroadSign January 9, 2014 by Dave Haynes This is a nice little account win for BroadSign. The Grandi Stazioni Media digital OOH network, which has more than 1,000 displays running in Italy’s big city rail stations, has converted from an in-house system to BroadSign’s cloud-based, ad-focused platform. The Grandi Stazioni network reaches 700 million people annually, with a big chunk of that …
Adspace Sees Record Ad Revenue Growth In 2013 December 19, 2013 by Dave Haynes There’s not a whole bunch of Digital OOH networks out there that make real money and could say confidently that sales are going well, but Adspace would be among that happy bunch. The network that focuses on digital posters in US shopping malls just announced record annual revenue growth of 37% for the full-year of …
BA’s Big Buzz Digital OOH Campaign Spawns Domino’s Parody December 3, 2013 by Dave Haynes In a sure sign that the Digital OOH industry has found its place, digital ads in public spaces are now spawning parodies. The British Airways billboard that used flight status data to have a little kid point at a plane as it flew off behind and beyond a digital board generated so much buzz that …
AdAge: Digital OOH’s Success Path Riddled With Roadblocks November 21, 2013 by Dave Haynes Advertising Age doesn’t exactly cover the hell out of the digital out of home sector (six mentions in 2013), but the trade publication did have a deep look at it today – and unfortunately came up with a lot of issues – describing the sector’s hopes of tapping digital dollars through agency trading desks as …
Share Prices Take Big Drop In Wake Of RMG Q3 Financials Release November 15, 2013 by Dave Haynes RMG Networks issued its Q3 earnings yesterday, and the market either didn’t like them or is jumpy about something else, as the share value has dipped big-time. It’s off 13% today as I look, and trading at waaaay below what it was in the spring when the company went on the market. It is …
Hey Networks, Now We Need Your Help! November 13, 2013 by Dave Haynes In a little more than 24 hours we have turned around great 15-second creative spots for digital signage and digital out of home networks in multiple countries, all driving donations to national Red Cross organizations that will reliably send aid to the millions affected by the nightmare typhoon that hit the Philippines. We’ve got spots …
