Digital OOH In The Works For Astral Media September 27, 2011 by Super User We hear and read a lot about how Digital OOH works best when it is part of an integrated media and marketing mix, but I’m not sure it happens all that much. It helps, however, when a media company dominates a major market and has control over multiple mediums. Up the road in Montreal, Marketing …
United Airlines’ media wing tunes ads to destination September 14, 2011 by Super User I’ve often thought as I sat in departure lounges at airports that at least part of the advertising cycle should reflect the context of the situation at that gate. In other words, use the screens to market stuff at the destination. It likely exists, but I’m not sure I’ve really seen it anywhere. But United …
Touch me and tell me how you’d vote September 9, 2011 by Super User The use of anonymous video analytics for Digital OOH home audience measurement and dynamic ad serving has been touted for a while now, but now a Dallas-Forth Worth company is promoting a new spin on that by suggesting the same technology be used for political polling and candidate marketing. Access1 Media has launched what it …
Data mining start-up PlaceIQ sees nice fit with Digital OOH September 9, 2011 by Super User One of the most intriguing chats I had was one I instigated with the CEO of PlaceIQ, having read somewhere about the company. Duncan McCall’s start-up, based in beautiful Boulder, Colorado, ingests mountains of data about places, things and people, and makes sense of it all for the purposes of targeted advertising. The company is …
Digital OOH cinema’s Screenvision acquires UniqueScreen; now approaching National CineMedia in scale September 2, 2011 by Super User Cinema Advertising is kinda like a step-sibling to what we think of as Digital OOH or Digital Place-based Media. PQ Media, for one, rolls cinema into its research and forecasts for the overall Digital OOH sector. Now another company has done a business deal that also makes it a big fella in the space. New …
Another overpriced sector report, another mild tizzy August 26, 2011 by Super User Once again, a report from a company that does reports on any sector that has a pulse is getting all kinds of coverage and excited social media action for its sunglasses-needed bright picture for digital signage. Global digitalsignage market to reach $13.8 billion by 2017! Where, pray tell, will we all put our yachts??? Can …
A closer look at iSign-Pinpoint Digital OOH deal August 4, 2011 by Super User Anyone who has been around Digital OOH sector in Canada for awhile knows the long story of the network in convenience stores operated by Quebec-based Couche-Tard (known as Mac’s stores in English Canada). A deal to put a network in there was off and on, off and on, for what seems like years – the …
Three in five Americans see Digital OOH ads each month: DPAA-backed research August 2, 2011 by Super User New consumer data released Monday by the research firm GfK MRI, from its Survey of the American Consumer, suggests more than three in five Americans reported seeing Digital OOH advertising in a previous 30-day period. Of the 60.7% of U.S. adults (approximately 138.5 million people) who reported having seen digital place-based advertising, says a GfK release, 64.1% expressed …
Follow The Money Dep’t: ZenithOptimedia’s latest global ad spend forecast July 13, 2011 by Super User The latest ad spend forecast by the big agency holding company ZenithOptimedia is full of very large numbers (like $471 billion) and percentage ups and downs, but the headlines are that ad spend is still growing, TV is still #1 by a mile and online is hot. Depending on how you want to look at things, Digital …
iGotcha tees up golf-focused Digital OOH network July 12, 2011 by Super User Several companies have, over the years, had runs at installing Digital OOH ad networks in the high traffic areas of nicer golf courses out there – the theory being the audience skews high on household incomes and luxury tastes, so what a great way to reach them. Not a lot, if any, have thrived as …
