BA’s Magic Billboard Wins Top Global Ad Honor June 16, 2014 by Dave Haynes That very clever British Airways digital billboard campaign, that married real time departure data to screen visuals, just won one of the advertising world’s biggest prizes. OgilvyOne, a business unit of Ogilvy & Mather, won the Direct Lions Grand Prix in Cannes this evening for its #lookup digital billboards. Well-deserved, and a glimpse of where digital …
Projects: Pattison Turns On YMM June 11, 2014 by Dave Haynes Normally, news of an out of home ad company winning the ad concession and putting screens into a secondary airport wouldn’t be terribly interesting. But Pattison Outdoor Advertising has won, put up and turned on all the static and digital positions at the shiny new air terminal at Fort McMurray Airport (YMM), which is Canada’s …
Projects: Digital OOH Lotto Network Switches On In Mauritius June 11, 2014 by Dave Haynes A media company in the Indian Ocean island nation of Mauritius is working with that country’s national lottery on promo screens that are replacing analog posters at 250 retail sites. Plug In has the deal with the National Lottery of Mauritius, which is buying airtime on Plug In screens. The system is using Signagelive’s platform, and running …
Gas Station TV Acquired By Detroit PE Firm June 3, 2014 by Dave Haynes Michigan-based Gas Station TV (aka GSTV) has been acquired another Michigan company, Detroit-based Rockbridge Growth Equity, as well as a group of smaller investors. The deal gets special attention because the big name involved is Dan Gilbert, who has made a serious fortune founding and growing Quicken Loans. Gilbert has pumped a lot of money into …
Oxford, Cineplex Team On Ambitious, Reimagined Digital Mall Media Program May 13, 2014 by Dave Haynes Canada’s Cineplex Digital Media and Oxford Properties Group have announced a deal to create what they’re calling North America’s first place-based digital ecosystem in shopping malls. The program integrates architectural digital media, mobile technology, social media, experiential technologies, and digital media sales and analytics, “providing a first-of-its-kind opportunity to inspire shoppers and influence purchasing decisions. From …
Two Proof Of Display Products Hit Digital Signage Market On Same Day May 13, 2014 by Dave Haynes In an odd little twist, a pair of companies are making noise week in London about new products that monitor the state of digital signage networks using tech that watches the output of screens. Beatpixels is launching UpState at an NEC Showcase event while Taggalo was formally launching and pitching its own proof of display …
The Market Did NOT Like RMG’s Numbers May 8, 2014 by Dave Haynes Well, I liked what I saw Yesterday of RMG Networks new Executive Briefing Center but the market definitely did not like the latest financials released today by the software/media company. The NASDAQ-listed company closed trading today at 97 cents, down a mind-wobbling 70.61% from the previous day’s close. Normally, the company trades about 11,00 shares day …
NYC Puts Payphone Call Out For (Ideally) Insane MediaCo May 8, 2014 by Dave Haynes New York City has issued a new RFP, looking for (probably) a media company interested in retrofitting its 1,000s of old public payphones as free WiFi hotspots. There are more than 7,000 public pay telephone installations across the five boroughs, and the pitch to potential respondents is that they can bankroll the deployment by running …
RMG Networks Posts $8.3M Operating Loss For Quarter May 8, 2014 by Dave Haynes RMG Networks posted its quarterly financials today, a rough set of numbers the company is attributing to weaker ad revenues and higher operating costs pinned to adding to and changing sales and marketing efforts. The company reported an adjusted operating loss for the last quarter of $8.3 million, compared to a pro forma operating loss of $2.6 …
This Network Brought To You By Cheetos May 7, 2014 by Dave Haynes A Phoenix mobile tech and marketing company has done a letter of intent to buy an existing digital signage network, with the goal of cornering the ad market in places that legally sell marijuana. SinglePoint, Inc. plans to buy Drive Media Network , for cash and stock, with the initial plan to install Drive Media screens in medical and …
