ABC media sales takes a Taxi TV ride December 1, 2011 by Super User There are vastly differing opinions as to whether Digital OOH should get a slice of the TV spend pie, and as many opinions on whether the medium can be sold like TV. Both will get a test starting next month as the ABC TV network’s national and local ad sales people try including screens in …
Cosmetic surgery network launches in Spain November 30, 2011 by Super User Medical networks are without argument one of the strongest verticals for Digital Out Of Home, but I can’t recall seeing a network that got focused on cosmetic surgery. Until this morning. A Barcelona-based software startup, Beablooo, has worked a deal with the Spanish Society of Medicine and Cosmetic Surgery to launch CosmesisTV. “Beabloo has provided …
iSign Signs With BroadSign For Sign Network November 23, 2011 by Super User Mixed impressions rule the day over word that my old colleagues at BroadSign have bagged the software deal for a rather large Canadian Digital OOH network. At somewhere between 1,400 and 5,600 licenses, it’s a godzilla deal up here amongst the roaming caribou and wandering bands of concussed former NHLers. However, the deal is with iSIGN …
Updated: Kinetic says Eyes On not mandatory for OOH buys in New Year November 21, 2011 by Super User Kinetic Americas has clarified a news story yesterday that suggested the media planning agency was no longer going to buy any Out Of Home that was not measured by the Traffic Audit Bureau for Media Measurement’s “Eyes On” ratings. The story suggested the world’s largest planner and buyer of OOH would only buy Eyes On-rated media starting …
DPAA to help run advertising summit at DSE 2012 November 7, 2011 by Super User Digital Signage Expo has worked a partnership with the Digital Place-Based Advertising Association that will see the DPAA active involved in the programming for a full-day “Advertising Summit” at next year’s trade show in Lost Wages. The event will run on Tuesday, March 6, a day ahead of the show floor opening and the same day …
Asics does slick digital domination wall in NYC subway station November 4, 2011 by Super User In the traditional out of home business, an ad campaign that pretty much takes over an environment is called a domination campaign. This is something of a digital domination program put together at the Columbus Circle subway station in New York. Inwindow Outdoor is known primarily for doing hybrid digital and graphic print programs on …
DPAA media summit coverage: agency CEOs weigh in November 4, 2011 by Super User Several posts are up on sister site, DigitalOOH.biz, with the extended points of view on the planning and selling process from three CEOs of big New York-based agencies such as Horizon, Targetcast and Kinetic Americas. What they have to say is pretty interesting. Anyone who sells in this space and visits agencies would benefit from …
Big agency CEO sees huge role for Digital OOH in media mix October 26, 2011 by Super User The CEO of Aegis Media for the Americas region sees a huge role for digital place-based/digital OOH in the media mix, but Nigel Morris also sees all kinds of challenges. I recorded his presentation last week at the DPAA summit and transcribed it. I was hoping my new speech to text software would do that, …
Danaher at DPAA Summit: The medium needs to be defined October 21, 2011 by Super User In Sue Danaher’s opening address Wednesday at the Digital Place-based Advertising Association media summit, she related how her first year on the job involved a lot of time invested in meeting with agencies and brands to listen to their perceptions of the emerging medium. It grew really evident, she says, that the medium needed to …
RMG’s Addiction campaign raises marketing game in Digital OOH October 21, 2011 by Super User Travels kept me from writing about this earlier in the week, but the Fedex pkg that showed up Thursday with a print version of the RMG Network’s Addiction campaign reinforced the need to write this up. The Digital OOH/OOH TV/Digital Place-based company has pretty significantly raised the game on marketing this medium with a new …
