Projects: KLM’s Trans-Ocean High Five Machine September 4, 2014 by Dave Haynes Here’s a nice, obviously ruggedized-like-crazy interactive screen project for KLM. Big daylight-readable touchscreens are installed in public plazas in Amsterdam and New York. There’s a live cam feed and audio and the engagement piece has strangers on two continents trying to sync a virtual high five to win freebie airline tickets. [embedplusvideo height=”388″ width=”690″ editlink=”http://bit.ly/1unCU4Y” …
Golf Cart Digital OOH Network Plans IPO August 20, 2014 by Dave Haynes A Scottsdale, AZ company that puts tablets in golf carts and sells the 4.5 hours of quality time with golfers to brands has filed papers for an IPO, with intentions of listing as an Over-The-Counter stock on the US market. Digital Caddies says it has over 10,000 interactive screens installed on more than 142 golf courses in all major …
RMG CEO Says Company Sticking With Duelling Businesses August 8, 2014 by Dave Haynes Here’s what Bob Michelson, the Interim President and CEO of RMG Networks, had to say on the company’s earnings call with analysts yesterday, following a second rough and red quarter: As I discussed in the beginning of this call, I see tremendous opportunity to RMG. The goal of the management team is to drive profitable …
This Bus Makes Stops At Nowhere And Clueless August 8, 2014 by Dave Haynes There are so many great, smart people in this industry, but also so many knuckleheads coming into it with big dreams, bravado and only the most fleeting grasp of what they’re up to. I regularly burst the balloons of people who call or write to tell me about their plans to get rich installing screens …
RMG Posts $19.6M Q2 Operating Loss, But Bags 27K License Deal And Ad Revenues Improving August 7, 2014 by Dave Haynes Somebody else will pick RMG’s latest earnings apart with more detail and insight (no MBA on my resume), but I can tell you the latest numbers are very red and the whole thing looks to be a bit of a cluster – though ad revenues are definitely better than the first part of the year and …
Projects: Aerva Driving Outdoor Digital Way Down Under July 23, 2014 by Dave Haynes Boston-based Aerva is working with a New Zealand reseller, nGage, on a deal that’s now powering outdoor digital screens for the media firm APN Outdoor. There will be five screens up around Auckland by the end of this month. Reports Aerva: In addition, Aerva’s AerWave software will also power APN Outdoor’s digital plinths and video …
Pattison Extends SmartAd Platform To Canada’s Outdoor LED Boards July 22, 2014 by Dave Haynes Pattison Outdoor Advertising, the biggest national OOH and Digital OOH company up here in the cradle of curling and poutine, has extended a “smart ad” system used until now on inside inventory to the big LED boards along Canada’s three paved roads. With the Adobe Flash-driven smartAD advertising engine, Pattison’s advertisers “have the ability to quickly …
Pattison Running Urban Love Letters On Digital Boards & Screens July 16, 2014 by Dave Haynes Pattison Outdoor is working with Spacing Magazine on a program running on digital billboards for the next four weeks that show what amounts to Tweeted love letters to select Canadian cities. Says a release: For the next 4 weeks selected urban love letters in the form of tweets from people across Canada will be shared on …
World’s Oldest Advertising Medium Has Chance to Act Like Newest June 24, 2014 by Benjamin Schmitt Guest Post: Steve Schildwachter, rVue This past year I moved from Ad Land to Digital Signage Land. My first impression was that consumer engagement is the future of digital signage. As the months went on, it became obvious that Digital Out of Home (or, if you will, Digital Place-based Media) isn’t just a fantastic way …
Vancouver’s Solara360 Selling $175K Digital Signage Franchise Dreams June 20, 2014 by Dave Haynes To the credit of digital signage franchisor Dorn Beattie, President and CEO of Solara360, he concedes in a press release that selling advertising is a tough business. “In an age where the news, weather, an unlimited library and communication to anywhere is all in your hand and available anytime you want, it is no wonder that the …
