Projects: Xbox Mutants Run Amok On Streets Of Three Cities October 29, 2014 by Dave Haynes Here’s another riff on the idea of layering motion graphics into a visual of the nearby streetscape to create something of an augmented reality experience in transit shelters. This one, for a new Xbox game called Sunset Overdrive, is running San Francisco, London, and Melbourne as part of a worldwide launch. The game is set …
DSE Sets Up All-Day Digital OOH Operator Summit October 28, 2014 by Dave Haynes Digital Signage Expo has had, for the last few years, a pile of pre-show education sessions on the day before the trade show floor opens up, and this year is no different. I THINK they’ve done Digital OOH stuff in the past, but the organizer say new this year is a full day, seven-part DOOH …
Projects: 4K Digital Posters On Toronto Streets October 20, 2014 by Dave Haynes Astral Out-of-Home, which is owned by Canadian communications giant Bell Media, is putting 40 new digital transit shelters on downtown Toronto streets this fall – all equipped with 84-inch LCD screens capable of 4K HD. The shelters and enclosures were designed by Kramer Design Associates, and will be installed in strategic locations throughout downtown Toronto. …
Projects: Live Data To Posters Pushes Home Energy Mobile Controls October 16, 2014 by Dave Haynes I like this – the UK startup Liveposter worked with Posterscope and an agency, CHI&Partners, to promote the Hive Active Heating service of British Gas on digital screens around London. The thrust of the campaign is to let consumers know that if they were using the mobile service, they could be firing up the furnace …
Survey Shakes Place-Based Pom-Poms October 7, 2014 by Dave Haynes I don’t know how meaningful these things are, but if general surveys about what agency people like about a medium gets you shaking your industry pom-poms, here’s stuff you can slap on a new slide on your ad sales deck: A MyersBizNet survey of some 250 advertiser and agency execs suggests audience value, quality of network …
Toronto Ad Club’s Big OOH Showdown Set For Thursday October 6, 2014 by Dave Haynes If you are in, or getting into, the Digital OOH advertising business, and are around Toronto, you’ll want to be at the Advertising Club of Toronto’s 3rd Annual Out-of-Home Showdown. The annual competition, this Thursday, celebrates of out-of-home campaigns executed in Canada over the past year. This year’s event has a Mad Men, which may …
Projects: Interactive Ad Pods In Bangalore September 26, 2014 by Dave Haynes I have my doubts about Digital OOH executions that require gesture interaction, or what I fondly call Stupid People Tricks. There’s a dynamic at play that limits how many people want to try something that might embarrass them. There’s also the simple question of whether gesture is there for the sake of novelty versus it …
Captivate, xAd Announce Cross-Platform Media Buying September 18, 2014 by Dave Haynes The elevator screen ad network Captivate has announced a strategic partnership with the ad-targeting firm xAd that will enable media planners to not only buy ad time on those screens, but geo-fenced ads on other screens in the vicinity, like smartphone screens. It’s a move into the whole omni-channel ad-buying thing that people in the …
San Diego Start-up Hopes Retailers, Brands LUV ADs September 10, 2014 by Dave Haynes An ad services start-up operating out of the San Diego area has started a new service called LUV ADs, which uses RFID-embedded loyalty cards and readers paired with screens to deliver contextual, customized ad messaging to consumers. The pitch is that ads can be targeted down to customer profiles, based on loyalty data, and generate …
What’s The Biggest Digital Signage Network in North America? The World? September 10, 2014 by Dave Haynes Having written almost 3,800 posts on digital signage, going back 8 1/2 years, it’s reasonable for people to conclude if they don’t have an answer for something, Dave may well know. I get that a lot, and once in a while I actually DO know. But this one stumped me, and I thought it was …
