MediaPost Digital OOH Forum Set For April 11 January 30, 2012 by Super User The annual MediaPost Digital Out-of-Home Forum and Awards has been fixed for April 11 in New York City. I’ve virtually attended the last two years via video stream but this year intend to be there bothering people in person. The agenda is still taking shape but the organizers are looking for entries for awards crossing 10 categories …
New Nielsen Numbers Boost Adspace’s Mall Proposition January 30, 2012 by Super User The Adspace Digital Mall Network is, I’m told, doing quite well in terms of media sales and that will owe to at least three key things – experience, footprint size and credible measurement. The largest in-mall digital advertising network in the U.S. has been around for a decade, and spends the money to get properly measured. …
VeriFone Newest DPAA Member January 27, 2012 by Super User VeriFone Systems, Inc., which does ad screens in taxis and at gas pumps, has signed up as the newest member of the Digital Place-based Advertising Association (DPAA). “As we continue to grow our digital network presence it is increasingly important for us to have a seat at the table on matters of importance to the …
Out Of Home Leads US Media Spend Growth January 19, 2012 by Super User Outdoor advertising “seems” to be the bucket most often associated with media spend for digital out of home, and if that is really the case, then it’s a good bucket to be in these days. Measured ad spend for OOH grew at three times the rate of any any other medium during the first three …
Tying Digital OOH To Daily Deals January 19, 2012 by Super User Daily Deal Media, which covers the daily deal industry populated by companies like Groupon and Living Social, has released an annual industry outlook and year-in-review report with some interesting insights that would be useful to Digital OOH networks that partner these kinds of companies. Among the key findings covered within the report: The attrition rate …
Big Screen Augmented Reality Lets People Interact With Virtual Disney Characters January 16, 2012 by Super User [youtube id=”DRRu5dKRfTU” width=”600″ height=”350″] Kris Matheson, the director of sales and marketing at Artisan Complete, sent me a note pointing to a recent big LED board iteration of augmented reality for Disney. Running a jumbo board in NY’s Times Square, people had the opportunity to interact with virtual Disney characters. The concept is not new, …
NBC Selling Other Half Of NYC Taxi Fleet’s Screens December 20, 2011 by Super User A few weeks after the company that has media rights on roughly half the officially sanctioned taxis in New York announced a media deal with a TV network, the other company that has the other half of the cabs announced its own media deal, with a different TV network. If any situation screamed merger/acquisition, it’s …
Outcast Plugs In Early, Really Early, To EV Charging Station Market December 15, 2011 by Super User Here’s an interesting business model exercise: figure out whether there is an advertising rationale for being on electric vehicle charging station screens. Gas pump Digital OOH network guys Outcast have announced a deal to sells ads on screens on Blink electric vehicle (EV) charging station in the U.S. “In partnering with Outcast, a leader in …
Ad Business Going Mad About Meta Data December 13, 2011 by Super User Anyone who produces creative or is tasked with the actual job of getting the right media to the right screen at the right time will find this interesting. MediaPost is reporting how Madison Avenue’s top trade associations are formally making a push to standardize metadata into the creative production process, with the goals of reducing …
Is 0.5% Engagement A Measure Of Success? December 13, 2011 by Super User A recent press release about an interactive screen program in UK shopping malls didn’t seem all that interesting – particularly one trying to get kids to dance with virtual penguins – so I skipped on by it. But Barnaby Page at ScreenmediaMag.com read the release more carefully and got his calculator out – and made …
