Small Change Makes Big Difference In Terrific Mobile-Digital OOH Screen Campaign February 27, 2012 by Super User [youtube id=”WYlLCXHoUc4″ width=”600″ height=”350″] Love this. Clever. Visually engaging. Crosses platforms. Highly social. And best of all it is doing something meaningful, as opposed to trying to get people to buy stuff they don’t need or junk food they shouldn’t eat. The Microloan Foundation, a UK charity providing small business loans to women in sub-Saharan …
Start-up Locbit Brings AdSense Approach To Digital OOH Advertising February 25, 2012 by Super User One of the nice spin-off benefits of organizing the Preset Mixer at DSE each year is making first contact with people and companies I don’t know at all. There’s always a handful of unfamiliar company names that pop up in the EventBrite registration list, and I usually trace back the email addresses to see what …
Kinetic Explores Moods, Attentiveness Of Digital OOH Subway Audience February 24, 2012 by Super User The big UK OOH planning group Kinetic Worldwide has put out some research that explored the perceived mood and attentiveness to advertising of people using the underground rail system in Glasgow, Scotland. Quoting Kinetic, the research found that “while contact numbers were highest during peak commuting hours, panels were more effective throughout the day as people …
UK Charity Using Face Pattern Detection To Serve Digital OOH Ads By Gender February 21, 2012 by Super User Here’s an interesting twist on the whole gender/facial pattern detection thing for digital OOH advertising. The BBC has a news piece up about a digital OOH street furniture campaign that started today for the charity Plan UK. In a trial, a transit shelter located on London’s busy Oxford Street a sensor is scanning for female face patterns looking …
More Evidence SeeSaw Is Done February 14, 2012 by Super User I’ve not had any luck working contacts and verifying the rumored demise of SeeSaw Networks, but a website that no longer works was and is a pretty strong indicator. Now Linkedin has popped up with updates on contacts, including one from SeeSaw co-founder Rocky Gunderson, who now lists himself as a Principal with SierraRock – …
Newad Takes Over Quebec Sports Bar Network February 13, 2012 by Super User Montreal-based Newad is broadening its push beyond its core poster and print/online publishing businesses, taking over advertising sales on an existing digital screen network in Quebec sports bars. The company has announced “an exclusive indoor advertising agreement with more than fifty restaurants that make up La Cage aux Sports, a Quebec pioneer and leader in …
AdSpace Campaign For Fox Uses 1,000-plus Ad Iterations February 13, 2012 by Super User From conversations I get a sense a lot of networks only rarely use the full targeting and scheduling capabilities built into their software, because the advertisers have one or maybe a small handful of spots they want to run, and not a lot of variety in how they need to be placed and run. So …
DPAA 2012 Digital OOH Media Summit Set Oct. 16 In NYC February 10, 2012 by Super User Digital Place-based Advertising Association President Sue Danaher has confirmed there will indeed be a 2012 Digital Media Summit, on the heels of a very successful one last fall in New York. The new event will be at a Hilton in NYC and the date to save is October 16th. I can absolutely say this one …
DPAA Drafts RFP Guidelines For Buy-Sell Process in Digital OOH February 8, 2012 by Super User One of the real consistencies in the digital advertising business is that there is very little in the way of consistency. The people who control media dollars go crazy because the pitches for media avails that would seem similar come in reading wildly different. The people making the pitches go crazy because they’re not really …
Sightings: Citibank Time-Lapsed Video Wall At JFK February 7, 2012 by Super User [vimeo id=”32455924″ width=”600″ height=”350″] I can’t find a whole bunch of detail about the timing or status of this project, but it’s another example of effectively using the long runs of digital screens in a concourse at JFK’s American Airlines International Terminal in New York. This is the same run of screens, I think, that …
