Tim Hortons Digital OOH Network Stirs Controversy, Prompts Rethink July 27, 2015 by Dave Haynes Canadian QSR giant Tim Horton’s has run into the problem that has occasionally come up at just about any venue running third-party advertising as a cost-recovery measure: complaints about the advertisers. CTV News, a Canadian broadcaster, reported today how the hyper-popular coffee and donut chain has found itself in the middle of a much broader …
Unvertising Finds Way To LED Billboards July 27, 2015 by Dave Haynes A visual artist is running a temporary public art installation on digital billboards on US interstate freeways – showing nature scenes instead of all those ads for mortgage brokers and career colleges – as moments of relief for daily commuters. The effort is likened by Boston artist Brian Kane to the healing tool in Photoshop, …
Maybe It’s A VERY Subtle Microsoft Ad? July 23, 2015 by Dave Haynes I tend to give a pass to small start-ups and teeny companies that have dead screens or error messages, as they have limited resources and in many cases are learning hard but good lessons about operations. But Outfront Media – until recently known as CBS Outdoor – showing giant Windows errors because they didn’t have …
What Eddystone, Google’s Take On Beacons, Means For Digital Signage And Digital OOH July 16, 2015 by Dave Haynes I am traveling, so little to no time to read or write – or dig into new tech that has just emerged. So when people started emailing me saying, “Hey, did you see the Eddystone thing?” all I could respond was “Yeah, kinda sorta.” Fortunately, Bryan Mongeau, the Vice President of Technology at BroadSign has evidently …
Rouge Media Powers Up Smartphone Charging Station Digital OOH Ad Network July 14, 2015 by Dave Haynes Toronto-based mediaco Rouge Media Group has launched a network of ad displays built into charging stations for mobile devices and located in a wide variety of high traffic locations. A targeted 1,000 stations will be installed across North America, in places like restaurants, bars, college campuses, spas and beauty salons. Each station features a digital screen that …
RMG Networks Sells Off Its Airline Media Business July 1, 2015 by Dave Haynes It looks like the last little bits of the media business built up by RMG Networks are being sold off, and RMG is now pretty much Symon Communications again, under the newer name. Global Eagle Entertainment (GEE), a media company focused on the travel industry, has “certain assets” from RMG Networks Holding Corporation – the ones related to …
Liveposter’s Martin Porter Rounds Out Terrific DSrupted Line-up June 30, 2015 by Dave Haynes I’m very pleased to say the line-up is now fully set for DSrupted, which is set for Sept. 16th in Toronto. We’ve got a great line-up and a big highlight, I suspect, will be a talk by Martin Porter, Senior VP and Group Director for Posterscope, one of the biggest digital OOH agencies out there. …
Videos: BlueBite’s Sizzle Reel On IoT Marketing June 29, 2015 by Dave Haynes BlueBite works on the edges of the digital signage and digital OOH spaces enabling interactivity from displays and static posters to mobile devices. This is a sizzle reel the NYC-based interactive company has just put out that nicely shows some of the real world, pragmatic possibilities for stuff like NFC tags. I like it because …
Live Posters Sense How Busy London Pubs Are; Nudges People In For A Pimm’s June 24, 2015 by Dave Haynes Here’s another very clever idea enabled by the guys at LivePoster in the UK – a digital poster tied-in to smartphone-sensing data that tells passers-by whether a pub is busy and suggests dropping in for a drink. The Spirits Business trade publication reports how booze giant Diageo is behind a digital poster trial tied to a …
Projects: Jurassic World’s Dinosaurs Dominate London’s Waterloo Station June 15, 2015 by Dave Haynes JCDecaux is running a domination campaign at London’s Waterloo Station that ties into the release of the new film JURASSIC WORLD, using the large digital screens in the terminal and even creating a dinosaur museum gallery. The one-of-a-kind campaign is dominating every outdoor advertising location in the commuter hub. including an immersion zone that blends …
