Mediacos Release Paper On NFC And Mobile Marketing November 28, 2012 by Super User A couple of out of home ad companies and a mobile services provider have put together a good, entry-level white paper looking at NFC from the lens of advertising and engagement (not payment) in Canada and further afield. Called NFC and Marketing: Bridging the Gap, the white paper provides numbers and some analysis, and looks at …
City 24 7 Touchscreens Start Rolling Out In NYC November 20, 2012 by Super User Photos from Cisco IBSG The first of some 250 touchscreens in New York have started replacing old payphones on the nicer sidewalks of the city. The first two are running in Union Square, and more are coming in a trial program that has the approval of the city. The screens are ad-supported and the city gets …
Sold Out DailyDOOH Awards Set For Next Week In UK November 20, 2012 by Super User Tickets are now sold out for the DailyDOOH Gala Awards, an event billed as the “First Annual International Awards Totally Dedicated to Digital Out of Home.” The black tie evening is next Thursday in London in what would be locally described as a very posh establishment, the main hall of the Banqueting House – …
Project Profile: Windows 8 Launch In UK November 6, 2012 by Super User Most of the digital stuff I have seen in shopping malls has been pretty underwhelming – analog poster stuff turned digital. There’s a much larger opportunity to really use the space and foot traffic of malls, and blend different mediums to do something with impact. A recent Microsoft campaign is a good example of the …
Locbit Adds Local Messaging Donations To DOOHgood Effort November 5, 2012 by Super User San Diego-based Locbit has added to the DOOHgood relief effort for Sandy by steering all revenues from messaging related to the storm to charity efforts. All proceeds from text ads posted on the Digital OOH network that have the hash tag #Sandy will directed to the Red Cross and Habitat for Humanity, and a San Diego …
Planning: ADstruc, Telmar Work Strategic Partnership October 31, 2012 by Super User ADstruc and Telmar have worked a strategic partnership and integration deal that sees one of the biggest media planning platforms tied into a platform that helps agencies find out of home and digital out of home media avails. “An industry first,” says ADstruc, “Telmar’s planning software now seamlessly connects into ADstruc’s buying software to provide …
Mall Group Takes To Doing Its Own Advertising Pitch October 10, 2012 by Super User We’ve been doing some work with a shopping mall group lately, and paying attention to how commercial property groups approach advertising in their malls. In most cases, out of home media companies just get the concession and do all the marketing, sales and execution. So it was interesting to see a Google display ad this …
DPAA Says Sector Growing At 6X Pace Of Media In General October 10, 2012 by Super User The Digital Place-based Advertising Association says the sector it bangs its drums about grew at roughly six times the pace of total measured ad spending. The data from Miller, Kaplan, Arase suggests digital place-based media grew by 11.8% from Jan-June 2012 over the same period last year, comparing that against Kantar Media data that shows total …
Marketing: RMG Releases New Brand Film October 4, 2012 by Super User RMG Networks Experience Video from Transparent House on Vimeo. RMG Networks arguably does the best marketing in the Digital OOH space, and that owes both to allocating a healthy budget for the work and to being much more creative in what gets done. Consider the terrific brand film (above), which RMG had done to show …
PRN Re-brands As IZON, As In Eyes On October 1, 2012 by Super User Premier Retail Networks (aka PRN) has re-branded/re-launched itself as IZON Media, as in “eyes-on” media, and positioned this new entity as being a lot more than just Digital OOH. The change, says a release, reflects the company’s dedication to integrate mobile, social and other technologies with its content strategies and vast network of strategically located …
