Original Community Content Focus of New LA Digital OOH Network August 31, 2015 by Dave Haynes A Southern California video production company has taken over programming screens in McDonald’s locations throughout Los Angeles, driving a digital OOH network that tries a very different spin on dining area screen networks. The big difference with America’s Community Network is programming that is predominantly original and all focused on the people, places and character of …
Blue Bite Launches Dual-Mode Beacon Platform August 27, 2015 by Dave Haynes New York-based Blue Bite, which has been working for years with digital OOH companies on tech that bridges smartphones to screens, has launched a new BLE beacon solution intended to make it much easier for marketers to reach consumer. The big fuss around beacons in the last 3-4 years has always included the caution that for …
Projects: Birmingham Gets Its Own Advertising Eyes Of Sauron August 27, 2015 by Dave Haynes The central rail station in one of the UK’s largest cities – Birmingham – is having a trio of giant eye-shaped LED ad boards installed – there to message to passengers and pay their way through advertising contracts. The redeveloped New Street station will be the first in the UK to feature these sorts of …
DSrupted: How Dynamic Data Will Soon By The Digital OOH Norm August 26, 2015 by Dave Haynes I was very, very pleased when Martin Porter of the big digital OOH agency Posterscope agreed to speak at DSrupted next month. A subset of the company – called Liveposter – is doing work that harvest, harmonizes and mashes up real-time data to execute hyper-local, hyper-relevant ad campaigns. Data is a big topic at DSrupted, …
Projects: Sharing A Coke In Times Square August 19, 2015 by Dave Haynes Here’s a nice social media-driven campaign for Coca-Cola, as planned and booked by Posterscope in NYC’s Times Square. People were encouraged by the billboard to tweet their name to a dedicated campaign hashtag, and then see a “story” about their name appear on a digital board. A camera then snapped an image of that story …
OAAA Says OOH Ad Spend Up In Q2: Research August 19, 2015 by Dave Haynes The Outdoor Advertising Association of America (OAAA) says Out Of Home ad revenue was up 3.8 percent in the second quarter of 2015 compared to the previous year, accounting for $2.25 billion. Overall ad spend was down nearly 7 percent for the quarter, based on what Kantar Media reports, with OOH and local radio the only traditional media …
GSTV Adds Micro Movie Reviews To Gas Pump Content Mix August 17, 2015 by Dave Haynes I’ve long liked how the gas pump digital OOH guys have regularly tried to rethink content on their screens – going out and finding content that wasn’t just the old news, sports and weather feeds out there. They’ve tried a bunch of things, and now they’re trying very short form, very IN-YOUR-FACE movie reviews. Gas Station …
DPAA Announces 2015 Video Everywhere Speaker Line-Up August 12, 2015 by Dave Haynes The Digital Place-Based Advertising Association, aka the DPAA, has announced its speakers and agenda for the the annual Video Everywhere conference in New York, this year on Nov. 3rd. Confirmed presenters include: Benjamin Jankowski, global media, MasterCard Scott Halderman, director, digital & integrated media solutions, teas & flavors, Pepsi Beverages North America Liz Dinnsen, executive director of …
Amscreen Sells Media Business To The Media Business It Bought August 12, 2015 by Dave Haynes The UK digital signage firm Amscreen has decided to formally sell off its media division to its longtime media sales partner DigiCom, so that Amscreen can focus on software and hardware. DigiCom Out of Home takes ownership of the media sales and marketing activities for some 3,500 UK digital roadside and healthcare networks running with Amscreen’s LCD/LED …
New IoT Density Sensor Opens Up More Possibilities For Real-Time Messaging August 3, 2015 by Dave Haynes Via Engadget If you follow tech writing, you won’t scroll too far on any site before you run into an Internet of Things piece. It’s a massive subject, but here’s an IoT gadget you can quickly get your head around, as it might apply to digital signage and digital OOH. A teeny sensor from a …
