Projects: Interactive Monster Wall At Gatwick March 20, 2013 by Super User Here’s a question … Other than bored 11-year-olds, who is the audience for giant interactive quiz walls in busy airport terminals? Don’t get it, but these Monster Media interactive walls keep showing up in airports here and there – this latest one a collaboration between Monster and UK-based OOH company Eye that is meant to engage …
Danaher Steps Down At DPAA; Joins Adspace March 14, 2013 by Super User Sue Danaher has resigned as president and CEO of the the Digital Place-based Advertising Association (DPAA), letting her contract lapse at the end of this month and taking a senior job with the mall advertising network Adspace. Mike DiFranza, DPAA board chairman and president/founder of Captivate Network, said in a release that Danaher informed the …
Adcentricity Surfaces; Announces Rep Deal With Sports LED Board Network March 11, 2013 by Super User Adcentricity has been more than a tad quiet since it was acquired by another Toronto firm, Bee Media, in April 2012 – to the point that I wondered if the company was still doing Digital OOH media network sales. It is, evidently. The company has sent around a press release saying it is providing a …
Aerva Fires Up Locos Tacos Campaign In Times Square March 8, 2013 by Super User Boston-based software company Aerva has a big social-mobile-Digital OOH campaign up and running with Taco Bell on a ClearChannel spectacular board in NYC’s Times Square. The campaign is a product launch this week for Cool Ranch Doritos Locos Tacos. Through the five week campaign, users can send their picture to the digital billboard. Taco Bell’s …
Real-Time Buying Exchange For DOOH Does $1.5M Raise March 6, 2013 by Super User In theory, at least, some company is going to make money, instead of chew through it, rolling up and selling Digital OOH media. There are a number of companies dead (SeeSaw) or very, very quiet (rVue, Adcentricity) who have had a run at that market, and others you don’t hear much about. But the attraction …
DPAA Sets Date, Venue For 2013 Digital Media Summit February 14, 2013 by Super User The Digital Place-based Advertising Association has set Oct. 22 as the date for what will be the 6th annual Digital Media Summit. The day-long event at the New York Hilton will, says the DPAA, examine critical topics related to digital place-based media, including contextual engagement and planning strategies, and feature case studies presented by leading …
RMG Gets Unfocused Again, Taking Over Akoo’s Failed Mall Media Network January 31, 2013 by Super User News that RMG Networks has taken over the screens in shopping malls that were previously run by Akoo comes as a bit of a surprise, given that the San Francisco-based company had last year got out of verticals like fitness to focus solely on airline travel. Now the company is selling a huge network of …
DSE Sets Roster & Agenda For Ad-Based Network Conference January 25, 2013 by Super User The Digital Signage Expo people look to have developed a pretty solid set of speakers and panelists for its annual pre-trade show conference on digital out of home/digital place-based/whatever we’re calling it this week. There are a few “Oh, you again … ” people, but also some pretty interesting ones. Susan Danaher, President & CEO, …
Posterscope CSO: OOH Measurement Still In Dark Ages December 5, 2012 by Super User One of the top thinkers, and one with particular clout, weighed in Wednesday about the necessary mash-up of mobile and Out Of Home. James Davies, Posterscope’s U.S. and U.K. Chief Strategy Officer, reinforced his long-held assertion that mobile was the key to transforming OOH into two-way engagement. Davies was speaking at an Advertising Club of …
OAAA: Out Of Home Ad Spend Up 4.4% in Q3 November 29, 2012 by Super User The Outdoor Advertising Association of America (OAAA) says advertising revenue was more than $1.5 billion in the US in Q3, up 4.4% from the same period last year. McDonald’s is the big dog in OOH spending, followed by Verizon and Chase. The OAAA says FOX and NBC are also big spenders, and BBC America’s OOH budget grew …
