BroadSign Marks 10 Years With An X April 24, 2013 by Super User Congratulations to my old colleagues at BroadSign, who are celebrating 10 years in business, which is three or four more than lots of people predicted when the company ran into a perfect storm of cash flow issues and a crippling, lingering recession in 2009. The company is leaner and smarter because of that, and from …
Digital Billboards Used In Boston Bombing Investigation April 18, 2013 by Super User Here’s a ClearChannel Outdoor sign on the 1-93.
Twister Warnings Integrated With LED Ad Boards in Twin Cities April 17, 2013 by Super User County authorities in the Minneapolis-St. Paul area have introduced a new service that drives tornado alerts onto digital billboards around the twin cities. The roadside alert system is a collaboration between Hennepin and Ramsey counties’ emergency management divisions, ClearChannel Outdoor and the U.S. National Weather Service. The new system was tested in downtown Minneapolis Tuesday (with …
Jobs: Cineplex Looking For Executive Director, Customer Engagement (Toronto) April 15, 2013 by Super User There are not a a lot of people who will meet up with the criteria for this gig, but it’s a good one for the right person. Cineplex Digital Media is looking for an Executive Director, Customer Engagement, a job based in Toronto. The job description says: Key Areas of Responsibilities: Ability to develop a …
Key Systems Uses Medium It Serves As Recruiting Tool April 15, 2013 by Super User I am assured Mr. Photoshop has not been put to use here (but remain suspicious given that the ad is a motion spot and in a rotation). Whatever the case, the OOH software company Key Systems has started using the medium it services to do job recruitment. The company is advertising job openings on Signature Outdoor’s …
Screach Does Reset, New Investment Focused On Interactive Pub/Bar TV April 2, 2013 by Super User The guys at Screach have raised some $2.5 million in new operating capital and changed up the business model, focusing on being an interactive pub entertainment solution. ScreachTV, as it is branded, allows pubs to fill the dead space on their TVs (between things like Premier League and rugby matches) by creating their own personal, …
DPAA Adds Elevate, Gloss and enVu April 1, 2013 by Super User The Digital Place-based Advertising Association (DPAA) has added three more members to its roster – elevate DIGITAL, enVu and Gloss Media. elevate DIGITAL does interactive displays. enVu does the interactive projections on the floor thing in US malls. Gloss Media does nicer hair and nail salons, though the release <commence eye-rolling> says it “offers both …
Pattison Lights Up New LRT Platform Network In Edmonton March 27, 2013 by Super User Love the voiceover from the talent who apparently just came from a monster truck/demolition derby ad voiceover session ;-] Anyway, Pattison Outdoor Advertising has launched LRT-TV in oil and gas-rich boomtown Edmonton, Alberta (fascinating tidbit: I was born there in the late 1700s). The Digital OOH network is running at 10 light rail transit platforms …
OK, Fine Dep’t: Startup Says It Will Go From Zero To 700 Medical DOOH Sites In 2013 March 22, 2013 by Super User A startup called Admerge Media is the latest to have a crack at turning Canadian medical clinics into media environments. “Place-based media is new to healthcare, and the benefits are becoming more obvious every day,” says Dr. Hany Demian, an emergency room physician and founder of Toronto-based Admerge. “Our mission is to help healthcare professionals and …
Strategy Shift: Consumers Have Their “Mobile Blinders” On In Checkout Lanes March 21, 2013 by Super User You know that idea that people waiting in checkout lines are going to occupy their time looking at the magazines or maybe at a digital display? Not so much. A Business Week story today suggests bored shoppers now have “mobile blinders” that stop such behavior and curb impulse buying. These days, suggests the story, consumers …
