If A News Spot Runs In A Mall, Does Anyone Watch It? October 10, 2013 by Super User Are tight, graphically intense micro news spots and features built for mobile just the content ticket for people who are out in malls shopping? Not sure, at all, but credit to Adspace Digital Mall Network for going off the heavily worn and dubious playbook by trying something new with information feeds. The company, which has …
Your Headlines Are Too Damn Small August 21, 2013 by Super User Roughly a million years ago I came up with the notion of office tower retail concourses as a digital media environment, and started a company that put up screens and sold media avails. It was many, many years too early, something I learned while absorbing the confused or indifferent looks of agency media planners, and …
RMG Networks Releases First Financials August 14, 2013 by Super User RMG Networks move on to the stock market means the company now has to regularly let everyone else know how it is doing. The company released its first set of quarterly financials today, and it looks like Q2 was good-ish. Ad sales and software sales (the Symon stuff) were both up, with pro forma combined …
DPAA Renews Drive For Content, Ops Standards; Issues Survey August 1, 2013 by Super User The Digital Place-based Advertising Association, with BroadSign’s help, has sent out a survey to its members and the larger ecosystem with a goal of establishing some standards that would, in theory, better inform and equip creative agencies and marketers who want to use the Digital Out Of Home medium. “Content producers require an intuitive way …
Monster Media Acquires LocaModa July 30, 2013 by Super User Monster Media has bought LocaModa in a deal that sees the Orlando-based digital out of home media company better equipped to add social media integration, not to mention smarts, to its offer via the small but respected Boston company. Stephen Randall, who founded LocaModa back in something like 2005, will now be the Executive VP …
SmartBomb Drops New Mobile-Digital OOH Plan July 19, 2013 by Super User There’s a good debate to be had about what’s the best bridge to build between networked displays and handsets, and what’s on that bridge in terms of content. I never, ever got the whole check-in thing and it’s an activity that has largely passed (though I still see Tweets from people who think me and …
OptimEyes Is New And Revolutionary Exactly How? July 9, 2013 by Super User The UK-based digital OOH network Amscreen is getting all kinds of trade media attention today for the launch of something called OptimEyes, which unless I am missing something is just Quividi face pattern detection packaged up with ad serving data as something revolutionary. Amscreen says the platform “will further cement its position as the most …
rVue Resets Exec Team; Releases Wobbly Financials July 9, 2013 by Super User Things have been so quiet with rVue since founder Jason Kates left last year that I mostly assumed the company – primarily a consolidated online buying platform for digital out of home media networks – had been wound down. So it was a bit of a surprise this morning to read about new executive appointments and the …
Mystery Partner Surfaces For iSIGN’s Curious Advertising Deal July 8, 2013 by Super User That very curious deal in which the Toronto-based interactive ad network and services provider iSIGN sold its ad rights to a mystery partner now has some detail. The contract granting exclusive advertising rights for the signage and mobile network in Mac’s Convenience Stores across Canada was signed with iTrix Media, which (for those following outside …
Newad Now Past 3,600 Digital Displays In Network July 4, 2013 by Super User If you need some tangible evidence in the argument that printed posters and signs will gradually go digital, here’s a very solid bit of news from up the highway in Montreal: Newad does the advertising in restaurant and nightclub washrooms thing, and has pretty rapidly converted much of that printed stock to digital. The company …
