Here’s what a mature Digital OOH ad network looks like: 350 screens covering 97% of the potential area. That’s what PATTISON Onestop is at after more than a decade in Toronto’s subway system – with screens on platforms and in the stations.
The media company has now turned on a nine-unit video wall at Union Station, the city’s downtown multi-modal passenger transport hub. The wall is particularly attractive because some 280,000 people pass through that station every workday. The wall is part of a much larger transformation of the subway station and the adjacent Union Station-proper, which is undergoing many, many years of refit and rehabilitation.
PATTISON Onestop has also added 16 digital platform-level screens at Museum Station and Sheppard Station, which is what gets coverage up to 97% of the system.