One of the powers of digital signage and the digital out of home business is the ability to respond quickly and powerfully to events that have the public talking.
That happened Thursday with the surprising and sad death of Prince.
Within hours, several out of home media companies had billboard ads running on their digital stock in the U.S.
Paying tribute to a legendary artist. #Prince pic.twitter.com/xyTWuqtVel
— Lamar Advertising (@LamarOOH) April 21, 2016
An #OOH industry tribute to the late #Prince. Rest in peace. pic.twitter.com/Cjlwr7OwA1
— OAAA (@YourOAAA) April 21, 2016