My Thoughts On Last Week’s DOOH Strategy Summit March 18, 2015 by Trey Hicks GUEST POST: DAVID WEINFELD This week marks my return to the east coast from the Digital Signage Expo in Las Vegas. Before jumping into my thoughts on the entire show, I wanted to offer my thoughts and feedback on the DOOH Strategy Summit. The pre-show event offered unique insights from media professionals and network owners. …
Christie Rolling Out Media Network To 200 US Movieplexes This Year March 11, 2015 by Super User I realized Christie was getting serious about creating a media wing to its business when I ran into Alan High – who ran ClearChannel Outdoor – walking around an event with Christie on his badge. The company is known for its display technologies, but has done the acquisitions (like Arsenal) and hires (like respected media …
Captivate Tweaks Elevator Screen Designs; Drops Network In Branding March 2, 2015 by Super User The media company that has some 12,000 screens in elevators – making it among the largest digital sign deployments in North America – has monkeyed with its screen design and unveiled a new brand that drops the “Network” part of its name. The big shifts are a new time and temperature window design to sync the …
Projects: Auckland’s Airport Switches On Digital OOH Network December 9, 2014 by Super User The down under media company APN Outdoor has turned on a new digital OOH network of screens in the Auckland, New Zealand airport – landscape, portrait, speciality video wall and 4K screens all aimed at the 15 million travelers who fly in and out of there annually. The 72 displays in the network are all running …
BroadSign Hails London Taxi Deal December 8, 2014 by Super User BroadSign has announced it waved frantically from the burb and got Metropolis Digital Media Ltd to pull over and pick up the company’s software for a media network running on London’s licensed black taxis. The deal involves 500 taxi-toppers to start, and will scale up from there. The set-up is a pair of 1920 x 440 LCD panels …
Google Switches On Spots On LED Board That Ate Times Square November 25, 2014 by Super User The launch content for The LED Billboard That Ate Times Square has been replaced by booked content from Google – which is running a series of long-form pieces and interactive gaming elements all aimed at promoting the latest version of its Android mobile operating system. It’s hard to find anything official about this, but from …
Projects: Interactive Amazon Storefronts In NYC Subway Stops November 25, 2014 by Super User I’m not sure about this … Digital information kiosks on NYC subway platforms are showcasing custom-built transactional ads from Amazon.com, creating temporary virtual storefronts on the busiest mass transit network in the Americas. The digital kiosks show curated products from Amazon’s Consumer Electronics Holiday Gift Guide, showcasing select products to 1.2 million riders per day. …
Free Video Ad For Smartphone Sellers November 21, 2014 by Super User This DIY video spot just went up on Spotomate and is free through US Thanksgiving Day, and $75 after that. This one is what I would call digital signage-optimized, in that it does not have audio, big, bold fonts, an uncluttered design and builds in the important bits like logos and room for a strong …
Projects: The LED Board That Ate Times Square November 19, 2014 by Super User This just lit up about 45 minutes ago. It’s a beast. The tech details: 245,760 LEDs 10,048 x 2,396 Pixels Resolution Mitsubishi AVL-ODT10 Real Black 3 in 1 LED (10 mm pixel pitch) Playback System Designed, Installed, Monitored and Managed by DMG LED Display installation by North Shore Neon Sign Company Playback System – YCD …
