How Adspace Shazams, With Help From Mood November 18, 2014 by Super User I was intrigued by the Adspace announcement Monday regarding its partnering with sound recognition app company Shazam to create a new type of engaged digital OOH advertising in US shopping malls. I think of people firing up Shazam when they want to do a little Name That Tune or Name That Band. But not so …
NYC OKs Massive Digital Street Directory Project November 17, 2014 by Super User New York City has announced the winners of a pitch to replace its 1,000s of old payphone booths with LinkNYC, sleek new interactive touchscreen stations that will offer free WiFi, free VOIP calling in the US, charging stations and variety of directory services. The devices will also connect people to 911 services and push out …
Adspace Enters Tech Partnership For In-Mall Push Marketing Using Shazam November 17, 2014 by Super User The dominant shopping mall digital OOH player in the U.S., Adspace Networks, has announced a technology partnership with Shazam, the company most known for its app that identifies music for people wanting to identify the song or the artist. The tech partnership is for related technology, in which the players driving Adspace screens will issue …
Programmatic, Not Problematic: 2014 DPAA Video Everywhere Summit November 10, 2014 by Ricard Fortin Guest Post: Stephanie Gutnik, BroadSign Video killed the radio star but programmatic didn’t kill the creative director. The 2014 DPAA Video Everywhere Summit attracted an impressive crowd of over 700 digital place-based networks, vendors and agency folk. Of the latter group, Rob Griffin, EVP Global Head of Digital at Havas, had a lot to say …
DPAA Conference: Growth Sector That’s Developing Strong Peripheral Vision November 7, 2014 by Benjamin Schmitt GUEST POST: Steve Schildwachter, rVue Having spent the entire day and evening at the DPAA’s Video Everywhere Summit in New York on Tuesday, I thought I’d add some points to Dave’s whirlwind report of his two hours at the conference. My overall impression was summarized nicely in a quote from media industry analyst Rich Greenfield, who observed that “TV …
RMG Networks Takes $18.5 Million Q3 Loss November 7, 2014 by Super User RMG Networks issued its Q3 financials this week, and the picture continues to something less than pretty. The recurring word in the financials is decreased, which is rarely good in the context of revenues. Total adjusted revenues in the third quarter of 2014 were $14.1 million, a sequential decline of 13.9% from $16.4 million in …
DPAA, CEW, Ad:Tech, Xlab Impressions November 7, 2014 by Super User I kinda fell in the door this morning at 1:15 after getting back from New York City via Buffalo, after three hectic days in the city. I usually like to write a wrap-up focused on an event, but I can’t honestly say I spent enough time at some of them to provide much color commentary …
Netflix Uses Animated GIFs On Digital Posters For French Launch October 31, 2014 by Super User As someone who has to talk the odd client off the 4K ledge – explaining it’s OK to go slightly lower rez, cost and complexity – it’s pretty funny to see a big ad industry article talking about a French digital OOH campaign for Netflix built around animated GIFs. AdWeek is reporting how the Netflix launch campaign involved 100 …
Projects: Xbox Mutants Run Amok On Streets Of Three Cities October 29, 2014 by Super User Here’s another riff on the idea of layering motion graphics into a visual of the nearby streetscape to create something of an augmented reality experience in transit shelters. This one, for a new Xbox game called Sunset Overdrive, is running San Francisco, London, and Melbourne as part of a worldwide launch. The game is set …
DSE Sets Up All-Day Digital OOH Operator Summit October 28, 2014 by Super User Digital Signage Expo has had, for the last few years, a pile of pre-show education sessions on the day before the trade show floor opens up, and this year is no different. I THINK they’ve done Digital OOH stuff in the past, but the organizer say new this year is a full day, seven-part DOOH …
