Sixteen:Nine Podcasts: Burr Smith, BroadSign March 29, 2017 by Dave Haynes Burr Smith is the CEO of BroadSign, arguably the most successful CMS software company when it comes to advertising-based networks. His Montreal-based company has contracts with many of the top digital out of home ad networks in North America and Europe. Things are really good around BroadSign these days. Staff numbers are growing, a New …
Stratacache Acquires 3,500 Screen C-Store Network from Verifone March 28, 2017 by Dave Haynes STRATACACHE has formally announced the acquisition made back in December of a 3,500 screen shopper marketing network in convenience stores called LIFT, picking it up from the electronic payments company Verifone. LIFT will roll up into PRN, the retail media company STRATACACHE also acquired in 2015. There is a long, sad history of now-dead companies that …
Guinness Uses Real-Time Data On Digital Posters To Pull People To Pubs For Huge Rugby Match March 17, 2017 by Dave Haynes If you have an Irish pub in England, or pretty much anywhere, the next couple of days are going to be crazy. Today, of course, is St. Paddy’s Day, and the real Irish and the mobs of wannabes are guzzling Guinness and Harp and, yuck, green beer. Tomorrow Ireland plays England in the RBS 6 …
ScoreStream Brings Hyperlocal Sports Reports To Digital Screen Networks March 13, 2017 by Dave Haynes Companies like Screenfeed, Datacall and Digichief all do a nice job providing subscription content feeds for things like major college and pro sports, but I don’t think I’ve seen them do feeds that would provide screen networks with another tier of sports that is particularly huge in the U.S. market. A company called ScoreStream has been doing …
Girl-Powered Messages Hit Digital OOH Screens Across Canada March 6, 2017 by Dave Haynes The Canadian out of home media firm PATTISON Outdoor and the agency Havas have teamed up on a #GirlPowered campaign for the Canadian Women’s Foundation that gives girls the opportunity to create and share positive, empowering messages on digital outdoor screens across Canada. #GirlPowered was launched in October 2016 as an effort to help build confidence …
Sixteen:Nine Podcasts: Dan Dawson, Grand Visual March 1, 2017 by Dave Haynes The production and creative technology firm Grand Visual does some of the most interesting data-driven creative work you’ll find in the digital signage and digital out of home industry, so I was really happy to learn co-founder Dan Dawson was available at ISE to chat for a few minutes. Dawson is the Chief Creative Technology …
Daytona, Sister Motorsport Tracks Light Up Outdoor Display Network February 28, 2017 by Dave Haynes The company that owns and runs Daytona International Speedway and a dozen other giant motorsports tracks around the U.S. has launched a digital out of home ad network in partnership with a New Jersey media firm. International Speedway Corporation, based out of Daytona, FL, is partnering with Ingenuity Sun Media (ISM) of Randolph, NJ on …
CIVIQ’s Smart Cities Effort Gets New Toe-hold In San Antonio February 27, 2017 by Dave Haynes The organization pushing screen-based smart cities initiatives in the US, CIVIQ Smartscapes, has announced a new pilot program to bring state-of-the-art urban technology to the urban center of Bexar County, TX, aka San Antonio. As part of the program, CIVIQ WayPoints will be installed throughout the County complex in downtown San Antonio, providing residents with …
DSE 2017 Booth Previews: BroadSign February 23, 2017 by Dave Haynes DSE BOOTH PREVIEWS BroadSign DSE Booth Number – 610 Why do people going to DSE need to put your company on their Must See list of booths? We have been working hard to bring programmatic solutions to the DOOH industry and this year at DSE, we are excited to be giving live demos of our …
Data-Driven Digital OOH Campaign Boosts Railway Rider Counts By Warning Of Crappy Weather February 15, 2017 by Dave Haynes Here’s a simple but compelling application of data-driven content for digital out of home advertising – digital billboard messages shaped and triggered by weather forecasts and reports. Canada’s passenger rail service Via Rail ran a campaign with integrated messaging across out-of-home, mobile and online that was built around storm messaging. The messaging intensified as a …
