Nielsen Screen Wars Research Dissects TV Everywhere Phenomenon April 24, 2015 by Super User If your business is about competing for eyeballs and ad dollars in digital OOH, you’ll probably find piles of useful insights and data in this new report from Nielsen that looks at the video everywhere phenomenon – analyzing how people watch video in and outside the home, and breaking it down by regions. Not surprisingly, …
New York Subway Screens Get Nielsen-Rated April 20, 2015 by Super User New York’s MTA subway system is now big enough to merit measurement on Nielsen’s quarterly Place-Based Video Report, with 140 screens in 29 stations in view of some 1.4 million daily riders. The On The Go Travel Station network started getting rated as of Q4 2014, with the idea of establishing audience numbers to sell …
BroadSign Launches SIGNificance PSA Program April 14, 2015 by Super User Montreal’s BroadSign has announced an effort to enable philanthropic organizations to get public service announcements on digital OOH ad networks without investing a pile of time to make it happen. Called BroadSign SIGNificance, the effort results in content that’s designed specifically for Digital OOH media to easily be accessed by networks running BroadSign software and integrated into their campaign schedules. …
Iconic LAX Digital Tower Starts Sharing Experiential Media Time With Advertising April 13, 2015 by Super User It seems all that incredible digital in the LAX International Terminal – done by Moment Factory and Digital Kitchen – will have to share air time with content that pays the bills. JCDecaux has sold one of the first digital outdoor sponsorship campaigns on the digital clock tower in the post security area – marketing a Tiffany & …
Blue Bite, Partner Freckle IoT Creating Aggregated Beacons Proximity Ad Network April 10, 2015 by Super User Blue Bite is a NYC start-up that’s been hanging out around the edges of the digital signage and digital OOH sectors for a few years – marketing the capability and know-how to bridge smartphones and screens with tech like QR codes, SMS and NFC tags. The announced this week a deal with a Toronto company …
TouchTunes Acquired By Private Investment Firm April 3, 2015 by Super User One of the larger digital OOH networks on the planet, Montreal’s TouchTunes Interactive Networks, has been acquired by a private investment firm, Searchlight Capital. TouchTunes is mostly known as a digital jukebox company, and has units plugged in at more than 71,000 bars and restaurants across North America and Europe. But the jukeboxes have screens and …
VIA Rolls Out All-In Bus Signage And Infotainment System April 1, 2015 by Super User Putting screens in big things that roll and bump and jolt is a substantial technical challenge – the problems ranging from too much vibration, to dust and grime, to the inquisitive fingers and sharp objects of the general public. It’s possible to put the pieces together between rugged panels and industrial, solid state PCs – …
Project: The End Is Nigh … Oh, Wait, No, It’s a A Cookie March 31, 2015 by Super User This was clever. When a partial solar eclipse was visible last Friday over the UK, the OOH agencies Talon and Grand Visual ran two hours of creative matching the trajectory of the event, but using an Oreo cookie to take the place of the moon. “We often talk about how data can improve the targeting …
Five Reasons To Integrate Social Media & Digital Signage March 25, 2015 by Tim Griffin Guest Post: Ryan Gushue, ENPLUG How perfect of a match are digital signage and social media? Moving on from the outdated SMS text message integration, social media provides for a more personal, customizable way to get viewers involved through your display. Restaurants, hotels, and even office spaces are incorporating live social media into their content …
Levi Leaving Captivate, Starting DOOH-centric Consultancy March 20, 2015 by Super User If you have been around this business for a while, particularly on the Digital OOH side, you’ve probably bumped into Dan Levi. He was, until recently, working with one of oldest and biggest Digital OOH networks, Captivate. Now he’s hung out his own shingle, starting Levi Media Advisory, a consultancy Dan describes as being at …
