Vistar Adds Tech Allowing Online Video Ads To Get Seamlessly Placed On DOOH Networks July 27, 2017 by Dave Haynes NYC-based programmatic ad platform company Vistar Media, which focuses on the out of home space, has added support for technology that allows media companies buying video ad positions for online to seamlessly push that same video to digital out of home ad networks. As marketers continue to increase their omni-channel programmatic budgets, says a press …
DPAA Sets Agenda For Nov. 1 NYC DOOH Summit July 20, 2017 by Dave Haynes The Digital Place Based Advertising Association (DPAA) has, admirably, already plotted out much of the agenda for its annual Video Everywhere Summit in New York on November 1. The Summit, to be held at the iconic Roosevelt Hotel, is expected to pull some 800 people representing brands, agencies, digital out-of-home networks, ad tech, mobile/location companies, …
Projects: Sunset Countdown Focal Point Of UK Grocer’s Summer Digital OOH Campaign July 19, 2017 by Dave Haynes This is a simple but effective use of data to drive home an emotion in a Digital OOH ad campaign- a countdown clock for UK sunsets. The campaign, for the grocer Sainsbury’s, uses live sunset data for local areas associated with major commuter rail stations that have large ad screens. The idea is to tell …
Kiwi C-Store Chain’s Digital Signage Screens Drive Triple-Digit Sales July 18, 2017 by Dave Haynes Sales lift stories tend to be hard to come by from retailers and brands using digital signage, often because they’re not overly motivated to tell competitors what’s working. But here’s a short case study out of New Zealand about screens in the forecourts and inside New Zealand BP gas stations and c-stores. BP New Zealand …
Provision’s Floating 3D Holographic Coupon Station Going Into Ohio Drug Store Chain June 30, 2017 by Dave Haynes LA-based Provision Interactive Technologies continues to find clients that get excited about its technology that shows consumer floating products in mid-air, as a carrot to get shoppers to use a coupon center. The company has announced a deal to put its proprietary 3D Savings Center kiosks inside Discount Drug Mart stores around Ohio. The chain currently has …
PatientPoint Digital Screen Network Closes $140M Investor Round To Drive Expansion Plans June 28, 2017 by Dave Haynes PatientPoint, a digital screen network already in 31,000 doctors’ offices and 1,000 hospitals in the U.S., has completed a $140 million investment round intended to make the footprint even larger. The money, the company says in a press release, will be used for existing programs, and for acquisitions and partnerships. “We have invested a significant …
Data-Driven NYC Taxi Top Displays Tout EWR Being Faster Ride Than JFK June 19, 2017 by Dave Haynes United Airlines has a data-driven digital OOH campaign going on New York taxicab toppers that’s designed to dispel the myth that taking a cab from the city to JFK, to fly out of there, is faster than traveling to Newark Airport (which has the airport code EWR). While JFK lays claim to being New York’s …
Projects: Massive Video Wall Lines Moving Sidewalk In Seoul Rail Station June 9, 2017 by Dave Haynes This is a massive LCD video wall – maybe 16 wide by 3 high – in a corridor of a high speed rail station in Seoul, as spotted in LinkedIn from Sungwon Kim. No other details. The scale is impressive.
Is Rishi Shah The First Billionaire In Digital Signage? June 5, 2017 by Dave Haynes I don’t think there’s all that many people who could say they’ve become millionaires out of their digital signage businesses, so it’s kind of amazing to read a Forbes magazine profile of Outcome Health’s Rishi Shah – which pegs his net worth at $3.6 billion. If you are scratching your head a bit and muttering …
Real-Time Digital OOH Campaign Shocks Paris Jaywalkers June 5, 2017 by Dave Haynes This is a digital OOH advertising campaign that REALLY shows the potential and impact of using sensors, real-time connections and templates to custom-target a campaign down to individuals. In Paris, sensors at a busy crosswalk monitor pedestrian foot traffic and the red, amber or green state of the crossing lights. If a person crosses the …
