Projects: IKE Turns On Along Denver’s Downtown Pedestrian Mall June 10, 2015 by Super User The Downtown Denver Partnership has replaced a set of analog MallRide signs along the bustling 16th Street Mall with five big interactive stations that are collectively called IKE – short for Interactive Kiosk Experience. The project, two years in the making, turned on Tuesday. A sixth kiosk is on an adjacent street. The digital screens function as information …
Canadian Digital OOH Firms Swap Networks; Get Vertically Focused June 9, 2015 by Super User A pair of Canadian indoor advertising companies that have both competed for business and collaborated on projects for the last 20 years have traded network properties in a move that allows both to focus on well-defined verticals. Montreal-based Newad is buying the restaurant/bar, campus, fashion, business, media and golf networks from Zoom Media, also from Montreal. …
Video: Parallel Parking Help From A Curb-side Video Wall June 9, 2015 by Super User This is a clever campaign by Fiat run on a street in Frankfurt, Germany. To promote the parking assist technology that comes in the Fiat 500, a video wall was set up on a brick facade along a city street, with sensors watching cars that manipulated their way into an empty parking spot. The sensors …
NEC’s VUKUNET Now Running on 100K-Plus Digital Signage Players June 8, 2015 by Super User NEC has announced its VUKUNET Digital OOH ad-serving platform has been installed in 100,000 since the platform launched in 2009, and it has delivered some 1.8 billion ad impressions a month. The system connects agencies, ad trading desks and online demand-side media-buying platforms with network operators who use VUKUNET. The NEC system facilitates the execution of ad campaign planning, …
How Live Data Delivers 9,640 Different Digital OOH Ad Messages June 8, 2015 by Super User Live data and web services are starting to demonstrate the long-discussed possibilities for hyperlocal digital display screens, with a great example of that being a marketing campaign now running in the UK and built around Microsoft’s Cortana – the Windows phone version of Siri or Google Now. The agencies behind the campaign created 241 distinct …
Projects: Pooch Follows Shoppers Around UK Mall Via Sensors May 29, 2015 by Super User This is a very clever marketing campaign, spotted in Digital Sign Age, to drive animal adoptions from a London shelter. Called Looking For You, the recent campaign used the digital screens at the Westfield Stratford City in London to run a series of triggered videos that gave some shoppers the sense a very cute little …
Cloud down, so sign down (Updated) May 26, 2015 by Super User Bryan Mongeau, the Vice President of Technology at BroadSign, and a guy who pays a lot of attention to emerging tech, sent along this photo he strayed across online of an ad campaign running on a Times Square LED ad board: Says Bryan: This error is coming from the Azure cloud service, which means someone …
German Digital OOH Campaign Aims At Women; Tells Men To Move On May 21, 2015 by Super User The whole serve an ad based on gender and age range things has never really caught on in digital OOH or retail, but here’s an example of something I think actually works because the gender piece is front and center, and it’s meant to be funny and engaging. It’s a digital poster campaign for a …
Docs: Mark Boidman’s Digital OOH Industry Analysis May 19, 2015 by Super User M&A advisor and Digital OOH industry analyst Mark Boidman, of Peter J. Solomon, has posted his talk from last week’s OAAA meetings in San Diego. It’s a really solid, DEEP dive into the advertising side of this business and a nice big bucket of cold water for anyone hot and bothered about ALL the …
Pattison Onestop Rolls Out New Big Screen To Mobile Service May 19, 2015 by Super User The Canadian digital OOH media company PATTISON Onestop has launched a new mobile-enabled advertising service called Engage, which mashes up NFC, SMS and QR codes as mechanisms to bridge big digital posters and the smartphones carried by most consumers. With Engage, says the company in a news release, marketers will be able to create more relevant and …
