Giant Wraparound 8mm LED Board Set To Officially Light Up At 20 Times Square August 21, 2017 by Dave Haynes This beast gets officially lit up Wednesday at 7 PM in Times Square in New York – a wraparound screen corner display that will be the largest in the world using exterior-grade 8mm pitch LED display blocks. The display at 20 Times Square has more than 17,000 square feet of LED. It’s been put in …
Interactive Digital Stations Start Rolling Out On Philly’s Rail System August 18, 2017 by Dave Haynes Google-backed Intersection has started rolling out what will be some 300 interactive digital stations at hubs along the Philadelphia-area rail system run by the Southeastern Pennsylvania Transportation Authority, aka SEPTA. The digital totems offer real-time transit information and maps, as well as free WiFi. The first ones have gone in at the remarkably generic-sounding Suburban …
OAAA Says U.S. Out Of Home Revenues Up 1% For Year; Digital OOH Is Main Driver August 16, 2017 by Dave Haynes The Outdoor Advertising Association of America (OAAA) says out of home advertising revenue in the U.S. rose 1.5 percent in the second quarter of 2017 compared to the previous year, accounting for $2.38 billion. Year-to-date for 2017, the OOH industry is up 1.0 percent, and outperformed all traditional local media, which was down the first …
Do Some Smart Cities Operators Need To Get Smarter Operators? August 15, 2017 by Dave Haynes As Amscreen’s Simon Sugar points out in the tweet below, it’s not like the people behind the smart cities digital OOH interactive screens in the UK didn’t get clues from a sister installation in New York. The InLinkUK interactive stations that are replacing some phone booths around London can easily, it seems, be hijacked to …
Branded Cities Acquires Clear Channel Outdoor Canada August 15, 2017 by Dave Haynes Phoenix-based Branded Cities Network has acquired Clear Channel Outdoor’s 50.001% interest in Clear Channel Outdoor Canada, making the company the 100% owner of the Canadian entity and adding to Branded Cities’ North American footprint. This is very familiar territory for Branded Cities’ Chairman and CEO Steve Ellman, who founded the Canadian company and had US-based …
Video: Coca-Cola’s Morphing Times Square LED Board August 11, 2017 by Dave Haynes Here’s a different video looking at that morphing 3D robotic display Coca-Cola has switched on this week in Times Square.
Projects: Coca Cola Switches On World First Robotic 3D LED Board In Times Square August 10, 2017 by Dave Haynes Coca-Cola has had a big sign in NYC’s Times Square for a century, and this week the global brand turned on a new iconic sign billed as the world’s first 3D robotic LED billboard. It has 1,715 moving and 245 static LED cubes, with an overall visual footprint of 240 square meters, which in non-metric terms, is …
Projects: Two LED Towers Go Up In Norfolk’s Revitalized Waterside District August 7, 2017 by Dave Haynes Here’s a nice example of a mixed media digital and analog signboard, one of two put up in the revitalized Waterside District in Norfolk, Virginia. The 23-foot-high boards are 10mm pitch units done by SNA Displays. “This was an interesting and rewarding project for us,” says Jason Helton, executive vice president for SNA Displays. “The client …
Colorado Company Putting Ad Screens On Ski Hill Chairlift Safety Bars August 7, 2017 by Dave Haynes Via In The Snow The endless quest to put advertising screens in front of theoretically captive audiences has now reached the snowy slopes of ski resorts – with a Colorado company called Alpine Media Technology planning to have LiftDigital screens running on chairlift safety bars by the time some resorts are operating this winter. The company …
Projects: Vienna’s Airport Gets Megaboard DOOH Wall At Security Checkpoint August 2, 2017 by Dave Haynes I have mixed feelings about this new “megaboard” video wall at the security clearance area at Vienna, Austria’s international airport. On the plus side, it’s pretty damn clever to turn the facade for the screening area into an out of home advertising opportunity. But, we’re now living in the days of seamless, fine pitch LED …
