Digital OOH Network Outcome Health Plans To Add 2,000 Jobs By 2022 September 26, 2017 by Dave Haynes Chicago-based Outcome Health – long known as Context Media – did a press thing in that city this morning, announcing plans to grow from 600 staffers to 2,600 in the next five years, and make room for that growth in a North State Street office tower with its own name on the front. “Outcome Health …
Oslo Transit Shelter Serves Coffee If You Strike Up A Conversation September 26, 2017 by Dave Haynes This is a bit of a stunt, but also a nice, gentle heartstring-tugger of a digital out of home campaign done in Oslo, Norway for a volunteer organization. The volunteer website Frivillig.no is trying to encourage people to spend time talking to lonely and shut-in senior citizens through a live camera and screen set-up in …
Video: Largest Outdoor 8mm LED Board On Planet September 15, 2017 by Dave Haynes Here’s video from that monster wraparound 8mm LED board that sparked up in Times Square this summer. Located at 701 7th Avenue (aka 20 Times Square), the wrap-around main screen is 91’4″ high and 186’4″ wide. Manufacturer/integrator SNA Displays says that makes it the largest 8mm outside LED board on the planet. The NFL will …
BroadSign Invests In Serious Security Audit And Sign-Off September 13, 2017 by Dave Haynes Montreal-based CMS software shop BroadSign has announced its cloud-based platform has been run through and certified for a tough set of security and privacy standards – noting it is the first in the digital signage DOOH industry to do so. The company, in a press release, says it has successfully completed the Service Organization Control …
Ayuda Rebrands Programmatic Ads Spinoff As Hivestack September 13, 2017 by Dave Haynes Montreal-based Ayuda Media Systems has re-branded and somewhat spun off its programmatic advertising module as it own company, and under a new brand – Hivestack. It’s a move to create some distinction between Ayuda’s core product — business process management software for out of home media companies — and what was Ayuda[x], which is …
Real-Time Data On UK Billboards Reminds Traffic-Jammed Motorists They Should’ve Taken Train September 11, 2017 by Dave Haynes Virgin Trains launched a dead-simple digital OOH campaign in the UK this week that very effectively uses real-time data to tell motorists crawling along choked motorways that’d they’d likely have been far wiser to take a train. The campaign for the railway, conceived by Virgin Train’s agency Anomaly and pulled off by the digital shop …
GSTV Gets New CEO As DOOH Network Co-Founder Leider Moves On After 12 Years September 5, 2017 by Dave Haynes One of the larger and more well-established digital OOH networks in the U.S. has a new CEO for the first time – with Sean McCaffrey taking over Gas Station TV from CEO and co-founder David Leider. The company’s press release today says Leider is leaving after 12 years to start a new venture (no details provided …
Outcome Health Hires Away Twitter’s Engineering Head August 28, 2017 by Dave Haynes Hat tip @davidweinfeld The woman who ran Twitter’s engineering division has joined Chicago-based Outcome Health as its chief engineering officer. Nandini Ramani, Twitter’s former vice president of engineering, told CNBC she loves the “mission-driven aspects of health care and also the re-energizing of an industry.” Ramani told CNBC she was also intrigued by the digital OOH network, …
New Zealand’s 1,200-Site Giggle Network Seems Anything But Laughable August 28, 2017 by Dave Haynes Many of the business models for digital out of home ad networks have been laughable, but a New Zealand-based network is finding success with a business model built around laughs. The Giggle Entertainment Network has screens in 1,200 locations across New Zealand – running a one-hour repeating programming channel that’s built around jokes, funny tweets, …
Weed-Focused Digital OOH Network Sparks Up In Marijuana Dispensaries August 22, 2017 by Dave Haynes The digital out of home business model that sees network operators put screens in retail venues for free, making the investment back through advertising sales, has a long history of failure. But it can work, usually when the content is focused and the potential advertisers – like pharmas – have limited options to reach consumers. …
